pen
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$1.49–$39.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Avg price
Okay$11.46avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,905.95avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 23K searches
According to Flapen's Amazon Singapore niche tracking, pen is a $4K/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pen market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $6K–$9K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 16%
- Out of stock
- 4.7%
- Avg brand age
- 87 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
20
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
47%
Top 20: 100%
Open market
26%
- Zebra Pen20%
- 三菱鉛筆20%
- Sharpie11%
- BIC11%
- PARKER7%
- STAGEEK6%
Demand
Weekly Amazon search volume, last 47 weeks — +24.9% search growth over the last 90 days.Top pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sharpie S-Gel Gel Pens Medium Point (0.7mm) Black Ink Gel Pen 12 Count
Sharpie$13.404.7★82,334 rev
Uni Gel Ballpoint Pen Ball Signo Standard Black 0.5mm (UM100.24)
三菱鉛筆$1.704.3★281 rev
Zebra JJ15-20CA Sarasa Clip Gel Ballpoint Pen 0.5 20 Colors
Zebra Pen$12.014.6★442 rev
Uni Gel Ballpoint Pen Ball Signo Standard Gold 0.8mm (UM100.25)
三菱鉛筆$1.494.5★503 rev
Parker 1953170 Jotter Ballpoint Pen Stainless Steel with Chrome Trim Medium Point Blue Ink Gift Box
PARKER$12.344.6★14,593 rev
Newest
by launch date
Four Candies 6 PCS Multicolor Pen 0.5mm Colored Gel Pens 4-in-1 Multicolor Gel Ink Pens 18 Colors Retractable Ink for Office School & Back to School Supplies & Nurse Accessories for Work
Four Candies$6.3311 rev
STAGEEK Black Gel Pens 12Pcs Fine Point Smooth Writing Pens with 3 Extra Refills Quick Dry Black Ink Pens for Journaling Office Note Taking School Supplies Nurse Aesthetic(Black)
STAGEEK$20.562,178 rev
Uniball Zento Gel Ink Rollerball Pens 12 Black Medium Point Smooth Writing Pens Colored Japanese Pens Muted Colors
Uni-Ball$17.64525 rev
Zebra Sarasa Grand Gel Ink Rollerball Pen 0.5mm Fine Tip Vintage Water-Based Ink Colour (Black) Matte Black P-JJ57-MTBK
Zebra Pen$15.12435 rev
ZEBRA P-JJ15-BK10 Gel Ballpoint Pen Sarasa Clip 0.5 Black 10 Pens
Zebra Pen$9.641,318 rev
Trending
90-day click momentum
Bic Cristal Ball Pen
BIC$2.574.7★
Zebra Mini Ballpoint Pen 0.7 mm Silver Body Black Ink (T-3)
Zebra Technologies$6.614.2★
Zebra Sarasa Grand Gel Ink Rollerball Pen 0.5mm Fine Tip Vintage Water-Based Ink Colour (Black) Matte Black P-JJ57-MTBK
Zebra Pen$15.124.5★
BIC Round Stic Xtra Life Ballpoint Pen Medium Point (1.0mm) Black 12-Count
BIC$3.414.6★
BIC Round Stic Xtra Life Ballpoint Pen Medium Point (1.0mm) Blue 10-Count
BIC$3.624.7★
What buyers say about pen
What buyers praise and complain about, mined from review topics.What buyers love
“Smooth Writing”
“Smooth to use”
“Smooth”
“Quality”
Top return reasons
Common questions
- Is pen profitable to sell on Amazon Singapore?
- The niche generates $4K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the pen niche?
- 13 brands and 20 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.
- What does it cost to enter the pen niche?
- Listings span $1.49–$39.69; the average listing price is $11.46 (sweet spot $15–$100). The average incumbent carries 7,906 reviews — the moat a new listing must climb.