Is fountain pen profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 29 tracked products. 90-day search growth is +6.6%. Flapen's verdict: Skip it (45/100).

How competitive is the fountain pen niche?

12 brands and 24 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 75% of demand.

What does it cost to enter the fountain pen niche?

Listings span $8.67–$106.37; the average listing price is $30.88 (sweet spot $15–$100). The average incumbent carries 2,464 reviews — the moat a new listing must climb.

fountain pen

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$30.88

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$8.67–$106.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,464.21

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$2K

$2K/yr · 49K searches

Signals Low Review Barrier

According to Flapen's Amazon Singapore niche tracking, fountain pen is a $2K/yr Amazon Singapore market (49K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

fountain pen market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $3K–$8K; units × avg price
Conversion rate: 0.1%
Avg BSR: #104
Page quality: 0%
Prime: 97%
Sponsored: 0%
Out of stock: 8.1%
Avg brand age: 92 months
Avg seller age: 0 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

12 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

39%

Top 20: 86%

Open market

19%

セーラー万年筆29%
Lamy20%
PLATINUM11%
Pilot9%
Asvine6%
MUJI5%

Demand

Weekly Amazon search volume, last 47 weeks — +6.6% search growth over the last 90 days.

Open Trend

Top fountain pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lamy safari vista Fountain Pen with Ergonomic Grip and Black Steel Nib in Line Width F Robust ASA Plastic Includes Ink Cartridge T 10 Blue Right-Handed

Lamy$22.334.6★728 rev

Lamy Safari 1203065 017 M Fountain Pen Medium Pen Matte Black

Lamy$28.214.6★8,553 rev

Sailor Fountain Pen Four Seasons Woven Watersurface Frost Night Fine Point 11-0558-204 (Cherry blossoms at night)

セーラー万年筆$38.330.0★0 rev

Sailor 12-0333-330 Recle Fountain Pen Ruby Red Medium Point

セーラー万年筆$25.855.0★2 rev

Asvine Matte Black Forest Fountain Pen Extra Fine Nib Classic Design with Converter and Metal Pen Box Set by Hongdian

Asvine$36.164.5★16,642 rev

Newest

by launch date

セーラー万年筆 Sailor Fude DE Mannen Calligraphy Fountain Pen with Special Tip (55 Degrees Bamboo Green 12-0150-067)

セーラー万年筆$16.692 rev

1y ago

PILOT Kakuno Fountain Pen Clear Barrel Medium Nib (10822)

Pilot$16.331,924 rev

2y ago

Moleskine x Kaweco ABS Plastic Fountain Pen with Gold Plated Medium Nib for Writers Note Makers Blue Ink Cartridge Black

Moleskine$35.00119 rev

4y ago

Sailor 12-0333-330 Recle Fountain Pen Ruby Red Medium Point

セーラー万年筆$25.852 rev

4y ago

Parker 51 Fountain Pen | Black Barrel with Chrome Trim | Fine Nib with Black Ink Cartridge | Gift Box

PARKER$80.30272 rev

5y ago

What buyers say about fountain pen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall50%

“The product itself is very good”

Writing Experience50%

“worked well — writes smoothly”

Top return reasons

Ink Refill25%

Paper Quality25%

Gifting Purpose25%

Strength25%

Common questions

Is fountain pen profitable to sell on Amazon Singapore?: The niche generates $2K/yr across 29 tracked products. 90-day search growth is +6.6%. Flapen's verdict: Skip it (45/100).
How competitive is the fountain pen niche?: 12 brands and 24 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 75% of demand.
What does it cost to enter the fountain pen niche?: Listings span $8.67–$106.37; the average listing price is $30.88 (sweet spot $15–$100). The average incumbent carries 2,464 reviews — the moat a new listing must climb.