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Zwilling Knife

Fail

The top 5 brands take 100% of clicks, so Zwilling Knife is a Fail.

Flapen Score
33
33 / 100
Ranks 136 of 214 Home niches · −3 vs the category median of 36
Market size
$11K/yr7K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
73%top-5 click share · 1 brands · 9 sellers

Flapen Score

Zwilling Knife against its category

The dotted line is the Home average. Past it, Zwilling Knife is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zwilling Knife market on Amazon at a glance

Shoppers on Amazon Singapore searched for Zwilling Knife 7K times last year and spent an estimated $11K. One brand takes every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
1.2%
Market size, estimated
$11Ka year
Top search term
zwilling knife4K searches a year

02 · Price

A sale here is worth $130.15.

Listings sell for $130.15 on average, from $27.73 to $265.46. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $130.15 that is $0 to $13K a year per listing.

Average price
$130.15above the $15 to $100 sweet spot
Price range
$27.73–$265.46
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #43 within Home. It carries 787 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#43in Home
Average rating
4.53 starsAmazon Singapore average 4.47 stars
Average reviews
787per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
100 months

Products

Top Zwilling Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Zwilling Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Oct · busiest ÷ quietest = 2.4× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Zwilling Knife

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

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FAQ

Common Zwilling Knife questions

Answered from the same tracked data.