steamer
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Price range
Incredible$20.94–$88.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.15avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,347.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 18K searches
According to Flapen's Amazon Singapore niche tracking, steamer is a $9K/yr Amazon Singapore market (18K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
steamer market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $5K–$12K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 12%
- Out of stock
- 17.0%
- Avg brand age
- 61 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
22
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
48%
Top 20: 100%
Open market
32%
- T-Fal24%
- Philips15%
- COLLBATH9%
- ヨシカワ(Yoshikawa)9%
- Aerogaz6%
- Oster6%
Demand
Weekly Amazon search volume, last 47 weeks — +0.9% search growth over the last 90 days.Top steamer search terms
- steamer11K/yr
- food steamer2K/yr
- steamer pot2K/yr
- electric steamer771/yr
- tefal steamer629/yr
- steamer food2K/yr
Top steamer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tefal Convenient Series VC1451 - Steamer 900W 6L Capacity Manual 60min Timer 2 Bowls Automatic Switch Off
T-Fal$58.764.7★790 rev
COLLBATH Stainless Steel Double Layer Steamer Pot Home Cooking Steamer with Handle Design Fast Steaming for Buns Rice Seafood More Easy to Clean Kitchen Essential
COLLBATH$20.940.0★0 rev
Philips 3000 Series HD3300/20 - Electric Steamer
Philips$52.730.0★0 rev
Philips 3000 Series Handheld Steamer Compact and Foldable 1000W Power Up to 20g/min Steam Ready in 30 Seconds Safe for All Fabrics No Ironing Board Needed (STH3020/16)
Philips$40.504.3★25 rev
Aerogaz AZ-366ST Food Steamer
Aerogaz$46.934.3★3 rev
Newest
by launch datePhilips 3000 Series HD3300/20 - Electric Steamer
Philips$52.730 rev
COLLBATH Stainless Steel Double Layer Steamer Pot Home Cooking Steamer with Handle Design Fast Steaming for Buns Rice Seafood More Easy to Clean Kitchen Essential
COLLBATH$20.940 rev
Braun QuickStyle 7 GS7077BK Garment Steamer with Dual Heated FreeGlide 3D Plate Handheld Garment Steamer with FastHeating Steam 35 g/min Capacity 250 ml Cord 3 m 1600W Black
Braun$83.67517 rev
Tefal Pure POP DT2020 - Garment Steamer Steam/Purify Garments 20 g/min Continuous Steam Lint Remover Reversible Pad System Ultra-Compact Travel-Friendly Fast Heat-Up Alpes Blue
T-Fal$47.891,956 rev
Premier Non Stick Trendy Black Alumnium Multi Steamer with Glass lid 24cm
Generic$49.900 rev
Trending
90-day click momentumCOLLBATH Stainless Steel Double Layer Steamer Pot Home Cooking Steamer with Handle Design Fast Steaming for Buns Rice Seafood More Easy to Clean Kitchen Essential
COLLBATH$20.940.0★
Philips 3000 Series HD3300/20 - Electric Steamer
Philips$52.730.0★
Cornell CS203 2 Tier Daily Food Steamer 10L Capacity Black/Grey
Cornell$36.054.6★
Bear Food steamer Multifunction 2 Tier Steamer (ZDQ-B14E8)
Bear$24.855.0★
Yoshikawa YJ2538 Steamer for Pots 7.1-7.9 inches (18-20 cm) Pot Made in Japan Stainless Steel Steamed Cooking Easy Steaming Plate
ヨシカワ(Yoshikawa)$26.314.5★
What buyers say about steamer
What buyers praise and complain about, mined from review topics.What buyers love
“Good product”
“Easy to use”
Top return reasons
Common questions
- Is steamer profitable to sell on Amazon Singapore?
- The niche generates $9K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the steamer niche?
- 13 brands and 22 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 63% of demand.
- What does it cost to enter the steamer niche?
- Listings span $20.94–$88.03; the average listing price is $49.15 (sweet spot $15–$100). The average incumbent carries 1,348 reviews — the moat a new listing must climb.