Steamer
FailShoppers spend an estimated $9K a year here, so Steamer is a Fail.
- Flapen Score
- 46 / 100Top 11% of 214 Home niches · +10 vs the category median of 3646
- Market size
- $9K/yr18K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 48%top-5 click share · 13 brands · 22 sellers
Flapen Score
Steamer against its category
The dotted line is the Home average. Past it, Steamer is stronger. Inside it, weaker.
Market
The Steamer market on Amazon at a glance
Shoppers on Amazon Singapore searched for Steamer 18K times last year and spent an estimated $9K. The top 5 brands take 63% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $9Ka year
- Top search term
- steamer11K searches a year
02 · Price
A sale here is worth $49.15.
Listings sell for $49.15 on average, from $20.94 to $88.03. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $49.15 that is $0 to $5K a year per listing.
- Average price
- $49.15inside the $15 to $100 sweet spot
- Price range
- $20.94–$88.03
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.7%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
12% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #27 within Home. It carries 1,348 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 12%
- Prime listings
- 65%
- Out of stock, average day
- 17.0%
- Average rank
- #27in Home
- Average rating
- 4.51 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,348per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Steamer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tefal Convenient Series VC1451 - Steamer 900W 6L Capacity Manual 60min Timer 2 Bowls Automatic Switch Off
- Price
- $58.76
- Rating
- 4.7/5
- Reviews
- 790
- Age
- 9y ago

COLLBATH Stainless Steel Double Layer Steamer Pot Home Cooking Steamer with Handle Design Fast Steaming for Buns Rice Seafood More Easy to Clean Kitchen Essential
- Price
- $20.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Philips 3000 Series HD3300/20 - Electric Steamer
- Price
- $52.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Philips 3000 Series Handheld Steamer Compact and Foldable 1000W Power Up to 20g/min Steam Ready in 30 Seconds Safe for All Fabrics No Ironing Board Needed (STH3020/16)
- Price
- $40.50
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 5y ago

Aerogaz AZ-366ST Food Steamer
- Price
- $46.93
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 3y ago
Trending
estimated 90-day click momentum
COLLBATH Stainless Steel Double Layer Steamer Pot Home Cooking Steamer with Handle Design Fast Steaming for Buns Rice Seafood More Easy to Clean Kitchen Essential
- Price
- $20.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Philips 3000 Series HD3300/20 - Electric Steamer
- Price
- $52.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Cornell CS203 2 Tier Daily Food Steamer 10L Capacity Black/Grey
- Price
- $36.05
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 7y ago

Bear Food steamer Multifunction 2 Tier Steamer (ZDQ-B14E8)
- Price
- $24.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago

Yoshikawa YJ2538 Steamer for Pots 7.1-7.9 inches (18-20 cm) Pot Made in Japan Stainless Steel Steamed Cooking Easy Steaming Plate
- Price
- $26.31
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 3y ago
Newest
by launch date
Philips 3000 Series HD3300/20 - Electric Steamer
- Price
- $52.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

COLLBATH Stainless Steel Double Layer Steamer Pot Home Cooking Steamer with Handle Design Fast Steaming for Buns Rice Seafood More Easy to Clean Kitchen Essential
- Price
- $20.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Braun QuickStyle 7 GS7077BK Garment Steamer with Dual Heated FreeGlide 3D Plate Handheld Garment Steamer with FastHeating Steam 35 g/min Capacity 250 ml Cord 3 m 1600W Black
- Price
- $83.67
- Rating
- 4.1/5
- Reviews
- 517
- Age
- 1y ago

Tefal Pure POP DT2020 - Garment Steamer Steam/Purify Garments 20 g/min Continuous Steam Lint Remover Reversible Pad System Ultra-Compact Travel-Friendly Fast Heat-Up Alpes Blue
- Price
- $47.89
- Rating
- 4.2/5
- Reviews
- 1,956
- Age
- 1y ago

Premier Non Stick Trendy Black Alumnium Multi Steamer with Glass lid 24cm
- Price
- $49.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
22
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 100%
Open market
32%
- T-Fal24%
- Philips15%
- COLLBATH9%
- ヨシカワ(Yoshikawa)9%
- Aerogaz6%
- Oster6%
Demand
Steamer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Oct, Nov · busiest ÷ quietest = 2.9× · 11 of 12 months tracked
Search terms
Top Steamer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- steamer11K/yr
- food steamer2K/yr
- steamer pot2K/yr
- electric steamer771/yr
- tefal steamer629/yr
- steamer food2K/yr
Reviews and returns
What reviews say buyers love and hate about Steamer
We read the reviews and the return reasons for every product selling here.
“Good product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steamer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









