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Coffee Machine

Fail

Prices span $28.61–$2272.93, mostly outside the sweet spot, so Coffee Machine is a Fail.

Flapen Score
46
46 / 100
Top 11% of 214 Home niches · +10 vs the category median of 36
Market size
$110K/yr74K searches / yr
90-day growth
+61.4%search demand this quarter
Competition
47%top-5 click share · 12 brands · 34 sellers

Flapen Score

Coffee Machine against its category

The dotted line is the Home average. Past it, Coffee Machine is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Machine market on Amazon at a glance

Shoppers on Amazon Singapore searched for Coffee Machine 74K times last year and spent an estimated $110K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +61.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+61.4%
Conversion, latest week
0.3%
Market size, estimated
$110Ka year
Peak month
November2.5× the quietest month
Top search term
coffee machine42K searches a year

02 · Price

A sale here is worth $476.58.

Listings sell for $476.58 on average, from $28.61 to $2272.93. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $476.58 that is $0 to $48K a year per listing.

Average price
$476.58above the $15 to $100 sweet spot
Price range
$28.61–$2272.93
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$48K
Returns
2.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

16% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #6 within Home. It carries 4,597 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
81%
Out of stock, average day
21.1%
Average rank
#6in Home
Average rating
4.20 starsAmazon Singapore average 4.47 stars
Average reviews
4,597per listing
Listings tracked
32

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Coffee Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

34

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

13%

  • Brand 162%
  • Brand 27%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 13%)

Demand

Coffee Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Coffee Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee machine42K/yr
  • espresso machine11K/yr
  • delonghi6K/yr
  • coffee maker8K/yr
  • delonghi coffee machine6K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Machine

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Ease Of Use”
2.1%of orders come back
“it is so difficult to insert the powdered as the catch for it is very tight”
A buyer, on “Ease Of Use”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

Keep looking

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FAQ

Common Coffee Machine questions

Answered from the same tracked data.