coffee machine
Skip itPrices mostly outside the sweet spot ($28.61–$2272.93) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+61.4%90-day search growth — must beat 0% to launch
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$110K$110K/yr · 74K searches
Review moat
Bad4,596.88avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad$476.58avg listing price — sweet spot $15–$100
Price range
Bad$28.61–$2272.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, coffee machine is a $110K/yr Amazon Singapore market (74K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
coffee machine market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $48K–$119K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 16%
- Out of stock
- 21.1%
- Avg brand age
- 64 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
34
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
47%
Top 20: 87%
Open market
13%
- DeLonghi62%
- OXO7%
- Electrolux7%
- Bialetti4%
- WACACO3%
- Braun3%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +61.4% search growth over the last 90 days.Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Top coffee machine search terms
- coffee machine42K/yr
- espresso machine11K/yr
- delonghi6K/yr
- coffee maker8K/yr
- delonghi coffee machine6K/yr
Top coffee machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DeLonghi Dedica Style EC685.M - Espresso Coffee Machine Professional Steam Wand Plastic Tamper in pack Silver
DeLonghi$229.874.2★29,782 rev
DeLonghi Classic EM450.M - Espresso Coffee Machine with Milk Frother 15 Bar Pump Coffee Maker Thermoblock Heating Double Wall Filter Stainless Steel Mug Friendly
DeLonghi$202.224.3★479 rev
OXO Brew Rapid Brewer
OXO$49.774.5★1,084 rev
DeLonghi Stilosa Manual Pump Espresso Coffee Machine EC230.BK with 15 Bar Pump Pressure Traditional Milk Frother Stainless Steel Boiler Black
DeLonghi$128.573.8★719 rev
Electrolux UltimateTaste 500 E5CM1-80ST - Drip Coffee Maker 1.25L capacity Stainless Steel body Aroma selector Anti-drip system 24h timer 1000W
Electrolux$61.604.8★6 rev
Newest
by launch date
Nuttii E-Coffee Portable Electric Espresso Machine
Nuttii$187.088 rev
DeLonghi Classic EM450.M - Espresso Coffee Machine with Milk Frother 15 Bar Pump Coffee Maker Thermoblock Heating Double Wall Filter Stainless Steel Mug Friendly
DeLonghi$202.22479 rev
Breville Barista Slimline Espresso Machine Integrated Milk Frother Compact Coffee Maker for Cappuccinos Lattes and More 15 Bar Italian Pump Silver VCF185
Breville$698.00148 rev
Electrolux UltimateTaste 500 E5CM1-80ST - Drip Coffee Maker 1.25L capacity Stainless Steel body Aroma selector Anti-drip system 24h timer 1000W
Electrolux$61.606 rev
Electrolux UltimateTaste 500 E5EC1-50ST - Espresso Coffee Maker 1.0L capacity Stainless Steel body 15 bar pressure 2-in-1 (E.S.E. pod-compatible filter) Thermoblock
Electrolux$118.786 rev
Trending
90-day click momentum
DeLonghi Dedica Duo EC890.GR Barista Coffee Machine with Pump Espresso and Cold Brew Manual Machine with Latte Art Steam Wand 15 cm Wide 2 Espressos Touchscreen Cups up to 13 cm Green
DeLonghi$267.523.9★
Nuttii E-Coffee Portable Electric Espresso Machine
Nuttii$187.083.7★
Bialetti 0007254/CN Venus Induction Coffee Maker 4 Cups Silver
Bialetti$41.164.5★
WACACO Nanopresso Portable Espresso Maker Upgrade Version of Minipresso 18 Bar Pressure Mini Travel Coffee Machine Manually Operated Perfect for Camping and Hiking (Red)
WACACO$75.234.4★
Breville Barista Slimline Espresso Machine Integrated Milk Frother Compact Coffee Maker for Cappuccinos Lattes and More 15 Bar Italian Pump Silver VCF185
Breville$698.004.0★
What buyers say about coffee machine
What buyers praise and complain about, mined from review topics.What buyers love
“The machine itself is good”
“with such ease”
“The design is simple yet sophisticated, all it took was two minutes and then some and my hot coffee was done”
“Great gift to self and to others”
What buyers complain about
“it is so difficult to insert the powdered as the catch for it is very tight”
“it is so difficult to insert the powdered as the catch for it is very tight”
“The portafilters included are NOT the ones on the picture nor the ones I am using in the other machine”
Top return reasons
Common questions
- Is coffee machine profitable to sell on Amazon Singapore?
- The niche generates $110K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +61.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the coffee machine niche?
- 12 brands and 34 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in coffee machine?
- Top complaints mined from reviews: Ease Of Use, Size-Overall, Advertised Vs Actual Product. The return rate is 2.1%.
- When does demand for coffee machine peak?
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the coffee machine niche?
- Listings span $28.61–$2272.93; the average listing price is $476.58 (sweet spot $15–$100). The average incumbent carries 4,597 reviews — the moat a new listing must climb.