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Coffee Machine

prices mostly outside the sweet spot ($28.61–$2272.93) — Coffee Machine doesn't clear our bar today.

Flapen Score

46
Skip it

Top 11% of 214 Home niches · +10 vs the category median of 36

Market size 26Growth 76Conversion 4Competition 63Returns 72Price range 3Avg price 4Brand share 35Review moat 25Quality gap 82
This niche Category average · 214 niches

Is Coffee Machine profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Coffee Machine is a $110K/yr Amazon Singapore market (74K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Coffee Machine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +61.4% over the last 90 days and 0.3% of searches end in a purchase.

$110K

revenue / yr

Units sold / yr250
Search volume / yr+61.4%74K
Conversion rate0.3%
Avg price$476.58

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers12 · 34
Top-5 product click share47%
Open market16%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement16%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews4,597

Top Coffee Machine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

$0$5K$11K$16K$22K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

34

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

13%

  • DeLonghi62%
  • OXO7%
  • Electrolux7%
  • Bialetti4%
  • WACACO3%
  • Braun3%
  • Open — no brand owns it (6 brands, 13%)

Coffee Machine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume74KCVR0.3%Products32Brands12Top 5 Brands84%OOS Rate21.1%Rating4.2★Reviews4,597Avg BSR#6
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Top Coffee Machine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coffee machine42K/yr
  • espresso machine11K/yr
  • delonghi6K/yr
  • coffee maker8K/yr
  • delonghi coffee machine6K/yr

What reviews say buyers love and hate about Coffee Machine

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall38%

The machine itself is good

Ease Of Use25%

with such ease

Design-Overall13%

The design is simple yet sophisticated, all it took was two minutes and then some and my hot coffee was done

Gifting Purpose13%

Great gift to self and to others

What buyers complain about

75% of reviews
Ease Of Use25%

it is so difficult to insert the powdered as the catch for it is very tight

Size-Overall25%

it is so difficult to insert the powdered as the catch for it is very tight

Advertised Vs Actual Product25%

The portafilters included are NOT the ones on the picture nor the ones I am using in the other machine

Coffee Machine return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
19%
2Heating
10%
3Material Quality
10%
4Advertised Vs Actual Product
10%
5Size-Overall
10%

Common Coffee Machine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coffee Machine 46/100 on Amazon Singapore — Skip it. The niche generates $110K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +61.4% over the last 90 days.
Search demand for Coffee Machine on Amazon Singapore peaks in Jul–Oct–Nov–Dec, where the busiest month runs 2.5× the quietest.

Best Flapen score

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