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Thermos Food Jar

brand-locked demand (top 5 brands take 100% of clicks) — Thermos Food Jar doesn't clear our bar today.

Flapen Score

47
Skip it

Top 10% of 214 Home niches · +11 vs the category median of 36

Market size 1Growth 61Conversion 13Competition 71Returns 96Price range 95Avg price 95Brand share 0Review moat 45Quality gap 48
This niche Category average · 214 niches

Is Thermos Food Jar profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Thermos Food Jar is a $4K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Thermos Food Jar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +37.3% over the last 90 days and 1.1% of searches end in a purchase.

$4K

revenue / yr

Units sold / yr250
Search volume / yr+37.3%13K
Conversion rate1.1%
Avg price$31.58

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 7
Top-5 product click share43%
Open market0%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement0%
New entrants (1y)5· 0 succeeded
Avg rating4.5★
Avg reviews1,962

Top Thermos Food Jar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

$0$169$338$507$675101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 99%

Open market

0%

  • THERMOS75%
  • Tiger12%
  • Hydro Flask9%
  • ZWILLING2%
  • STANLEY1%
  • Open — no brand owns it (0%)

Thermos Food Jar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume13KCVR1.1%Products21Brands5Top 5 Brands100%OOS Rate10.0%Rating4.5★Reviews1,962Avg BSR#25
1K600Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26

What reviews say buyers love and hate about Thermos Food Jar

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Size-Overall33%

Perfect size

Heat Resistance17%

Heat retention so-so

Compactness17%

Very compact and nifty

Storage Capacity17%

Doesnt occupy too much space in bag to work

What buyers complain about

50% of reviews
Dishwasher Safe50%

Paint coating doesnt last in dishwasher

Thermos Food Jar return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Material Quality
10%
3Compatibility-Overall
10%
4Defective Material/Parts
10%
5Functionality-Overall
10%

Common Thermos Food Jar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Thermos Food Jar 47/100 on Amazon Singapore — Skip it. The niche generates $4K/yr across 21 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved +37.3% over the last 90 days.
Thermos Food Jar buyers on Amazon Singapore complain most about Dishwasher Safe, the themes mined from the niche's reviews. Its return rate is 0.8%.