kitchen scale
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.16avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$10.44–$69.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Review moat
Bad12,531.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad$8K$8K/yr · 14K searches
According to Flapen's Amazon Singapore niche tracking, kitchen scale is a $8K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 54% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
kitchen scale market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $13K–$20K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 55%
- Out of stock
- 18.2%
- Avg brand age
- 76 months
- Avg seller age
- 74 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
24
Top-5 brand share
54%
Top 20: 100%
Top-5 click share
49%
Top 20: 98%
Open market
41%
- Etekcity14%
- SOYOK13%
- Inkbird12%
- OXO8%
- izeyu7%
- Fuzion5%
Demand
Weekly Amazon search volume, last 47 weeks — -6.3% search growth over the last 90 days.Top kitchen scale search terms
- kitchen scale7K/yr
- food scale3K/yr
- food weighing scale1K/yr
- weighing scale kitchen1K/yr
- kitchen scales digital784/yr
- kitchen weighing scale807/yr
Top kitchen scale products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kitchen Scale 11lb Smart Food Weighing and Baking Scale Weight Grams and Ounces with Stainless Steel Surface 6 Unit Conversion (Includes 2*AAA Batteries)
SOYOK$14.684.5★3,805 rev
INKBIRDPLUS Food Scale 10kg/22lb Capacity Digital Kitchen Scale with Stainless Steel Platform & Backlit LCD Display Tare Function 6 Units Conversion Precision Weight for Baking Cooking Coffee
Inkbird$17.424.2★60 rev
Etekcity Food Digital Kitchen Weight Scale Grams and Oz Backlit Stainless Steel(2019 Upgraded)
Etekcity$17.594.6★144,632 rev
10 kg and stainless steel: digital kitchen scales electronic food scales with tare function high precision 1 g/0.1 oz easy to clean batteries included
izeyu$18.544.5★712 rev
OXO Good Grips 11 Pound Stainless Steel Food Scale with Pull-Out Display
OXO$69.824.8★8,411 rev
Newest
by launch date
Lerway Digital Kitchen Scale with Gram & Ounce Units Conversion 10kg Capacity Food Scale for Baking Cooking Coffee 1g/0.1oz Precise Weight Meal Prep Scale with Tare Function Stainless Steel Platform
LERWAY$15.622 rev
INKBIRDPLUS Food Scale 10kg/22lb Capacity Digital Kitchen Scale with Stainless Steel Platform & Backlit LCD Display Tare Function 6 Units Conversion Precision Weight for Baking Cooking Coffee
Inkbird$17.4260 rev
10 kg and stainless steel: digital kitchen scales electronic food scales with tare function high precision 1 g/0.1 oz easy to clean batteries included
izeyu$18.54712 rev
Kitchen Scale 11lb Smart Food Weighing and Baking Scale Weight Grams and Ounces with Stainless Steel Surface 6 Unit Conversion (Includes 2*AAA Batteries)
SOYOK$14.683,805 rev
Escali Primo Digital Food Scale Multi-Functional Kitchen Scale and Baking Scale for Precise Weight Measuring and Portion Control 8.5 x 6 x 1.5 inches Tarragon Green
Escali$38.0716,246 rev
Trending
90-day click momentum
XDFEWFJH Scale Digital Pocket Scale 500g by 0.01g Digital Grams Scale Food Scale Jewelry Scale Black Kitchen Scale(TOP-500)
XDFEWFJH$10.444.5★
XDFEWFJH Food Scale Kitchen Scale 22lb Weight Grams and 1g/0.1oz for Cooking Baking Weight Loss Candle Making Silver Stainless Steel Platform
XDFEWFJH$22.294.6★
Disenkelubo Digital Mini Scale 500g /0.01g Pocket Scale Pocket Scale Electronic Smart Scale 6 Units LCD Backlit Display Tare Auto Off Stainless Steel (Battery Included)
Disenkelubo$18.883.9★
Kitchen Scale 11lb Smart Food Weighing and Baking Scale Weight Grams and Ounces with Stainless Steel Surface 6 Unit Conversion (Includes 2*AAA Batteries)
SOYOK$14.684.5★
10 kg and stainless steel: digital kitchen scales electronic food scales with tare function high precision 1 g/0.1 oz easy to clean batteries included
izeyu$18.544.5★
What buyers say about kitchen scale
What buyers praise and complain about, mined from review topics.What buyers love
“Simple operation and does what it needs to”
What buyers complain about
“Didnt work once cheap material”
“It is so small”
“the lack of quality”
“It does not feel like a product that will last”
“The buttons lack tactile feedback”
Top return reasons
Common questions
- Is kitchen scale profitable to sell on Amazon Singapore?
- The niche generates $8K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the kitchen scale niche?
- 18 brands and 24 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in kitchen scale?
- Top complaints mined from reviews: Material Quality, Size-Overall, Quality-Overall. The return rate is 1.3%.
- What does it cost to enter the kitchen scale niche?
- Listings span $10.44–$69.82; the average listing price is $26.16 (sweet spot $15–$100). The average incumbent carries 12,532 reviews — the moat a new listing must climb.