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Snoopy

Fail

Shoppers spend an estimated $4K a year here, so Snoopy is a Fail.

Flapen Score
49
49 / 100
Top 6% of 214 Home niches · +13 vs the category median of 36
Market size
$4K/yr49K searches / yr
90-day growth
+24.9%search demand this quarter
Competition
58%top-5 click share · 14 brands · 10 sellers

Flapen Score

Snoopy against its category

The dotted line is the Home average. Past it, Snoopy is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snoopy market on Amazon at a glance

Shoppers on Amazon Singapore searched for Snoopy 49K times last year and spent an estimated $4K. The top 5 brands take 63% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+24.9%
Conversion, latest week
0.3%
Market size, estimated
$4Ka year
Top search term
snoopy41K searches a year

02 · Price

A sale here is worth $28.46.

Listings sell for $28.46 on average, from $8.89 to $110.09. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $28.46 that is $0 to $3K a year per listing.

Average price
$28.46inside the $15 to $100 sweet spot
Price range
$8.89–$110.09
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #148 within Home. It carries 234 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
17.3%
Average rank
#148in Home
Average rating
4.53 starsAmazon Singapore average 4.47 stars
Average reviews
234per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Snoopy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

10

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

30%

  • Brand 127%
  • Brand 212%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Snoopy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5× · 11 of 12 months tracked

Search terms

Top Snoopy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snoopy41K/yr
  • peanuts snoopy4K/yr
  • snoopy japan4K/yr

Reviews and returns

What reviews say buyers love and hate about Snoopy

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.1%of orders come back
“Manual in English”
A buyer, on “Instructions/User Manual/Troubleshooting”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Snoopy questions

Answered from the same tracked data.