How competitive is the Snoopy niche on Amazon Singapore?

14 brands and 10 sellers compete in Snoopy on Amazon Singapore. The top 5 Snoopy products take 58% of clicks and its top 5 brands hold 63% of demand.

What does it cost to enter the Snoopy niche?

Snoopy sells for $28.46 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $8.89–$110.09. The average incumbent carries 234 reviews — the moat a new listing must climb.

Snoopy

a small market ($4K/yr) — Snoopy doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Top 6% of 214 Home niches · +13 vs the category median of 36

This niche Category average · 214 niches

Is Snoopy profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Snoopy is a $4K/yr Amazon Singapore market (49K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 49/100.

Snoopy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +24.9% over the last 90 days and 0.3% of searches end in a purchase.

$4K

revenue / yr

Units sold / yr250

Search volume / yr+24.9%49K

Conversion rate0.3%

Avg price$28.46

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers14 · 10

Top-5 product click share58%

Open market37%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Top Snoopy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SNOOPY Eco Bag Big Tote Bag Shoulder Bag Checkout Basket Fits Perfectly Wide Gusset Large Foldable Compact Storage Portable Cute Character Snoopy Navy Orange Gray 1

Price: $13.16
Rating: 0.0/5
Reviews: 0
Age: 1y ago

RHYTHM 8RZ235MS38 Snoopy Alarm Clock Digital Radio Clock Stereoscopic Figure Electronic Sound Alarm (with Snooze) Thermometer Hygrometer Calendar Beige 4.0 x 4.7 x 2.1 inches (10.2 x 12 x 5.4 cm)

Price: $29.39
Rating: 4.6/5
Reviews: 360
Age: 2y ago

Snoopy Shupatto Bag S Pink

Price: $16.96
Rating: 5.0/5
Reviews: 6
Age: 1y ago

Peanuts 605554 Snoopy Placemat WOW Goods Sundries Approx. 44 x 28 cm

Price: $11.96
Rating: 4.0/5
Reviews: 27
Age: 1y ago

Grupo Erik LED Lamp Peanuts Snoopy LED Light Decoration - Mood Light Desk - Bedside Lamp Children and Adults Accessories - Official Peanuts Snoopy Fan Item

Price: $54.87
Rating: 4.7/5
Reviews: 699
Age: 1y ago

Newest

by launch date

Lego Ideas Peanuts: Snoopy Doghouse Toy Birthday Present Blocks Men Women 21368

Price: $110.09
Rating: 4.4/5
Reviews: 87
Age: 5mo ago

Peanuts 889325 Snoopy World Travel Singapore Mug Cup Diameter Approx. 3.9 x Height 3.1 inches (10 x 8 cm) Capacity: Approx. 11.5 fl oz (340 ml) Microwave and Dishwasher Safe Made in Japan

Price: $16.48
Rating: 0.0/5
Reviews: 0
Age: 1y ago

SNOOPY Eco Bag Big Tote Bag Shoulder Bag Checkout Basket Fits Perfectly Wide Gusset Large Foldable Compact Storage Portable Cute Character Snoopy Navy Orange Gray 1

Price: $13.16
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Snoopy Shupatto Bag S Pink

Price: $16.96
Rating: 5.0/5
Reviews: 6
Age: 1y ago

Grupo Erik LED Lamp Peanuts Snoopy LED Light Decoration - Mood Light Desk - Bedside Lamp Children and Adults Accessories - Official Peanuts Snoopy Fan Item

Price: $54.87
Rating: 4.7/5
Reviews: 699
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

30%

Marutatsu27%
SKATER12%
RHYTHM10%
マリモクラフト7%
金正陶器(Kaneshotouki)7%
Grupo Erik7%

Snoopy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR0.3%Products15Brands14Top 5 Brands63%OOS Rate17.3%Rating4.5★Reviews234Avg BSR#148

Top Snoopy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

snoopy41K/yr +28.5%0.0% conv.
peanuts snoopy4K/yr +49.1%0.1% conv.
snoopy japan4K/yr -21.7%0.0% conv.

What reviews say buyers love and hate about Snoopy

What buyers mention most, as a share of all reviews.

What buyers complain about

100% of reviews

Instructions/User Manual/Troubleshooting50%

“Manual in English”

Material Quality50%

“plastic light weight/not so solid quality”

Common Snoopy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Snoopy 49/100 on Amazon Singapore — Skip it. The niche generates $4K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +24.9% over the last 90 days.

Snoopy buyers on Amazon Singapore complain most about Instructions/User Manual/Troubleshooting, Material Quality, the themes mined from the niche's reviews. Its return rate is 1.1%.