Lunch Box
FailShoppers spend an estimated $9K a year here, so Lunch Box is a Fail.
- Flapen Score
- 49 / 100Top 6% of 214 Home niches · +13 vs the category median of 3649
- Market size
- $9K/yr64K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 42%top-5 click share · 16 brands · 26 sellers
Flapen Score
Lunch Box against its category
The dotted line is the Home average. Past it, Lunch Box is stronger. Inside it, weaker.
Market
The Lunch Box market on Amazon at a glance
Shoppers on Amazon Singapore searched for Lunch Box 64K times last year and spent an estimated $9K. The top 5 brands take 74% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $9Ka year
- Top search term
- lunch box36K searches a year
02 · Price
A sale here is worth $27.00.
Listings sell for $27.00 on average, from $7.77 to $55.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $27.00 that is $0 to $3K a year per listing.
- Average price
- $27.00inside the $15 to $100 sweet spot
- Price range
- $7.77–$55.00
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.5%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
19% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #56 within Home. It carries 1,878 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 88%
- Out of stock, average day
- 10.8%
- Average rank
- #56in Home
- Average rating
- 4.32 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,878per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Lunch Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
26
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
42%
Top 20: 80%
Open market
20%
- Brand 140%
- Brand 212%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Lunch Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Nov · busiest ÷ quietest = 3.8× · 11 of 12 months tracked
Search terms
Top Lunch Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lunch box36K/yr
- insulated lunch box8K/yr
- thermal lunch box6K/yr
- thermos lunch box8K/yr
- lunchbox5K/yr
Reviews and returns
What reviews say buyers love and hate about Lunch Box
We read the reviews and the return reasons for every product selling here.
“This lunch box did not keep my food warm at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lunch Box questions
Answered from the same tracked data.









