How competitive is the Microwave niche on Amazon Singapore?

11 brands and 12 sellers compete in Microwave on Amazon Singapore. The top 5 Microwave products take 40% of clicks and its top 5 brands hold 79% of demand.

What does it cost to enter the Microwave niche?

Microwave sells for $127.02 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $30.13–$251.16. The average incumbent carries 6 reviews — the moat a new listing must climb.

Microwave

a small market ($17K/yr) — Microwave doesn't clear our bar today.

Signals Low Review Barrier High Price Out of Stock

Flapen Score

Skip it

Top 6% of 214 Home niches · +13 vs the category median of 36

This niche Category average · 214 niches

Is Microwave profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Microwave is a $17K/yr Amazon Singapore market (29K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 49/100.

Microwave: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +18.8% over the last 90 days and 0.5% of searches end in a purchase.

$17K

revenue / yr

Units sold / yr500

Search volume / yr+18.8%29K

Conversion rate0.5%

Avg price$127.02

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers11 · 12

Top-5 product click share40%

Open market21%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 27 products

Top Microwave products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Electrolux UltimateTaste 300 EMM20K22B - Freestanding Analog Microwave Oven 20L capacity 800W 5 programs black colour

Price: $79.76
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Mayer MMMW20 - Microwave 20L Mirror Glass Door 10 Power Levels LED Digital Screen Display Black Colour

Price: $102.37
Rating: 4.5/5
Reviews: 8
Age: 4y ago

Panasonic NN-ST21QWYPQ - Microwave 20L capacity White color

Price: $95.85
Rating: 3.0/5
Reviews: 2
Age: 1y ago

Midea MMO-MM920MZ(BK) Solo Microwave Oven 20L Black

Price: $68.43
Rating: 3.0/5
Reviews: 1
Age: 2y ago

Panasonic NN-ST34NBYPQ - Microwave 25L capacity Black color

Price: $137.80
Rating: 4.1/5
Reviews: 10
Age: 3y ago

Newest

by launch date

Comfee CMO-EM7P012LY(WH) Microwaves White 20 Liter Capacity

Price: $68.87
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Midea MMO25PFA-ACSFBK Microwave Oven 26 Liter Capacity

Price: $162.57
Rating: 0.0/5
Reviews: 0
Age: 11mo ago

Toshiba MW3-EM25PE(BK) Solo Microwave Oven 25 Liter Capacity

Price: $135.24
Rating: 3.0/5
Reviews: 2
Age: 11mo ago

Cornell 20L Microwave Oven with Smart Wave Technology black

Price: $87.85
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Electrolux UltimateTaste 300 EMM20K22B - Freestanding Analog Microwave Oven 20L capacity 800W 5 programs black colour

Price: $79.76
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

40%

Top 20: 93%

Open market

13%

Midea22%
Panasonic20%
Toshiba17%
Electrolux11%
Mayer8%
LG8%
Open — no brand owns it (5 brands, 13%)

Microwave demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume29KCVR0.5%Products27Brands11Top 5 Brands79%OOS Rate38.2%Rating4.2★Reviews6Avg BSR#12

What reviews say buyers love and hate about Microwave

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Efficiency50%

“It works”

Quality-Overall25%

“An excellent microwave”

What buyers complain about

90% of reviews

Quality-Overall30%

“Poor quality”

Size-Overall20%

“Too small”

Durability10%

“after just 1 year of purchase”

Heat Resistance10%

“Does not heat well the food”

Heating10%

“Heating not uniformly”

Microwave return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Mechanism Issues

29%

2Size-Overall

14%

3Color

14%

4Microwave Safe

14%

5Heating

14%

Common Microwave questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Microwave 49/100 on Amazon Singapore — Skip it. The niche generates $17K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved +18.8% over the last 90 days.

Microwave buyers on Amazon Singapore complain most about Quality-Overall, Size-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 2.2%.