microwave
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible5.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$127.02avg listing price — sweet spot $15–$100
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$30.13–$251.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 29K searches
According to Flapen's Amazon Singapore niche tracking, microwave is a $17K/yr Amazon Singapore market (29K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
microwave market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $32K–$64K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 48%
- Out of stock
- 38.2%
- Avg brand age
- 49 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
12
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
40%
Top 20: 93%
Open market
13%
- Midea22%
- Panasonic20%
- Toshiba17%
- Electrolux11%
- Mayer8%
- LG8%
- Open — no brand owns it (5 brands, 13%)
Demand
Weekly Amazon search volume, last 46 weeks — +18.8% search growth over the last 90 days.Top microwave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Electrolux UltimateTaste 300 EMM20K22B - Freestanding Analog Microwave Oven 20L capacity 800W 5 programs black colour
Electrolux$79.765.0★2 rev
Mayer MMMW20 - Microwave 20L Mirror Glass Door 10 Power Levels LED Digital Screen Display Black Colour
Mayer$102.374.5★8 rev
Panasonic NN-ST21QWYPQ - Microwave 20L capacity White color
Panasonic$95.853.0★2 rev
Midea MMO-MM920MZ(BK) Solo Microwave Oven 20L Black
Midea$68.433.0★1 rev
Panasonic NN-ST34NBYPQ - Microwave 25L capacity Black color
Panasonic$137.804.1★10 rev
Newest
by launch date
Comfee CMO-EM7P012LY(WH) Microwaves White 20 Liter Capacity
COMFEE'$68.871 rev
Midea MMO25PFA-ACSFBK Microwave Oven 26 Liter Capacity
Midea$162.570 rev
Toshiba MW3-EM25PE(BK) Solo Microwave Oven 25 Liter Capacity
Toshiba$135.242 rev
Cornell 20L Microwave Oven with Smart Wave Technology black
Cornell$87.851 rev
Electrolux UltimateTaste 300 EMM20K22B - Freestanding Analog Microwave Oven 20L capacity 800W 5 programs black colour
Electrolux$79.762 rev
Trending
90-day click momentum
EuropAce EMW 1202S 20L Microwave Oven 255mm White Turntable Alphine White
EuropAce$87.144.7★
Toshiba Black Independent Temperature Control Electric Oven 35L TL-MC35Z
Toshiba$143.694.6★
Panasonic NN-ST65JBYPQ - Microwave 32L capacity Black color
Panasonic$188.293.8★
Panasonic NN-ST34NBYPQ - Microwave 25L capacity Black color
Panasonic$137.804.1★
Midea MMO25PFA-ACSFBK Microwave Oven 26 Liter Capacity
Midea$162.570.0★
What buyers say about microwave
What buyers praise and complain about, mined from review topics.What buyers love
“It works”
“An excellent microwave”
What buyers complain about
“Poor quality”
“Too small”
“after just 1 year of purchase”
“Does not heat well the food”
“Heating not uniformly”
“It would have gotten 5 stars except the writing on the panel is hard to read as does not light up”
Top return reasons
Common questions
- Is microwave profitable to sell on Amazon Singapore?
- The niche generates $17K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the microwave niche?
- 11 brands and 12 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in microwave?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.2%.
- What does it cost to enter the microwave niche?
- Listings span $30.13–$251.16; the average listing price is $127.02 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.