Microwave
FailShoppers spend an estimated $17K a year here, so Microwave is a Fail.
- Flapen Score
- 49 / 100Top 6% of 214 Home niches · +13 vs the category median of 3649
- Market size
- $17K/yr29K searches / yr
- 90-day growth
- +18.8%search demand this quarter
- Competition
- 40%top-5 click share · 11 brands · 12 sellers
Flapen Score
Microwave against its category
The dotted line is the Home average. Past it, Microwave is stronger. Inside it, weaker.
Market
The Microwave market on Amazon at a glance
Shoppers on Amazon Singapore searched for Microwave 29K times last year and spent an estimated $17K. The top 5 brands take 79% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +18.8%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $17Ka year
- Top search term
- microwave21K searches a year
02 · Price
A sale here is worth $127.02.
Listings sell for $127.02 on average, from $30.13 to $251.16. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $127.02 that is $0 to $13K a year per listing.
- Average price
- $127.02above the $15 to $100 sweet spot
- Price range
- $30.13–$251.16
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 2.2%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 38.2% of listings are out of stock. The average listing ranks #12 within Home. It carries 6 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 59%
- Out of stock, average day
- 38.2%
- Average rank
- #12in Home
- Average rating
- 4.18 starsAmazon Singapore average 4.47 stars
- Average reviews
- 6per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Microwave products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Electrolux UltimateTaste 300 EMM20K22B - Freestanding Analog Microwave Oven 20L capacity 800W 5 programs black colour
- Price
- $79.76
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Mayer MMMW20 - Microwave 20L Mirror Glass Door 10 Power Levels LED Digital Screen Display Black Colour
- Price
- $102.37
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 4y ago

Panasonic NN-ST21QWYPQ - Microwave 20L capacity White color
- Price
- $95.85
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago

Midea MMO-MM920MZ(BK) Solo Microwave Oven 20L Black
- Price
- $68.43
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 2y ago

Panasonic NN-ST34NBYPQ - Microwave 25L capacity Black color
- Price
- $137.80
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 3y ago
Trending
estimated 90-day click momentum
EuropAce EMW 1202S 20L Microwave Oven 255mm White Turntable Alphine White
- Price
- $87.14
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 6y ago

Toshiba Black Independent Temperature Control Electric Oven 35L TL-MC35Z
- Price
- $143.69
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4y ago

Panasonic NN-ST65JBYPQ - Microwave 32L capacity Black color
- Price
- $188.29
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 6y ago

Panasonic NN-ST34NBYPQ - Microwave 25L capacity Black color
- Price
- $137.80
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 3y ago

Midea MMO25PFA-ACSFBK Microwave Oven 26 Liter Capacity
- Price
- $162.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Newest
by launch date
Comfee CMO-EM7P012LY(WH) Microwaves White 20 Liter Capacity
- Price
- $68.87
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Midea MMO25PFA-ACSFBK Microwave Oven 26 Liter Capacity
- Price
- $162.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Toshiba MW3-EM25PE(BK) Solo Microwave Oven 25 Liter Capacity
- Price
- $135.24
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 11mo ago

Cornell 20L Microwave Oven with Smart Wave Technology black
- Price
- $87.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Electrolux UltimateTaste 300 EMM20K22B - Freestanding Analog Microwave Oven 20L capacity 800W 5 programs black colour
- Price
- $79.76
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
11 rising
Sellers
12
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 93%
Open market
13%
- Midea22%
- Panasonic20%
- Toshiba17%
- Electrolux11%
- Mayer8%
- LG8%
- Open — no brand owns it (5 brands, 13%)
Demand
Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Microwave
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microwave questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









