Water Bottle
FailThe top 5 brands take 99% of clicks, so Water Bottle is a Fail.
- Flapen Score
- 49 / 100Top 6% of 214 Home niches · +13 vs the category median of 3649
- Market size
- $115K/yr1.1M searches / yr
- 90-day growth
- +44.2%search demand this quarter
- Competition
- 35%top-5 click share · 8 brands · 18 sellers
Flapen Score
Water Bottle against its category
The dotted line is the Home average. Past it, Water Bottle is stronger. Inside it, weaker.
Market
The Water Bottle market on Amazon at a glance
Shoppers on Amazon Singapore searched for Water Bottle 1.1M times last year and spent an estimated $115K. The top 5 brands take 99% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +44.2%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $115Ka year
- Top search term
- owala635K searches a year
02 · Price
A sale here is worth $29.33.
Listings sell for $29.33 on average, from $6.57 to $47.37. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $29.33 that is $15K to $22K a year per listing.
- Average price
- $29.33inside the $15 to $100 sweet spot
- Price range
- $6.57–$47.37
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $15K–$22K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
16% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #15 within Home. It carries 17,457 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 16%
- Prime listings
- 91%
- Out of stock, average day
- 4.6%
- Average rank
- #15in Home
- Average rating
- 4.61 starsAmazon Singapore average 4.47 stars
- Average reviews
- 17,457per listing
- Listings tracked
- 45
04 · Newcomers
4 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Water Bottle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Owala FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout Built-In Straw and Bucket Handle Made for Travel School and Sports 30oz BPA Free Leak Proof Daybreak
- Price
- $44.18
- Rating
- 4.7/5
- Reviews
- 5,237
- Age
- 10mo ago

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free Sports Water Bottle 24 oz Pink Angel Food Cake
- Price
- $30.34
- Rating
- 4.6/5
- Reviews
- 69,149
- Age
- 1y ago

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free 24oz Iced Breeze
- Price
- $29.05
- Rating
- 4.6/5
- Reviews
- 20,806
- Age
- 3y ago

Owala FreeSip Stainless-Steel Insulated Water Bottle with Locking Push-Button Lid 32-Ounce White (Shy Marshmallow)
- Price
- $34.82
- Rating
- 4.6/5
- Reviews
- 69,149
- Age
- 6y ago

Owala FreeSip Tritan Water Bottle with Locking Push-Button Lid 25-Ounce White (Shy Marshmallow)
- Price
- $21.67
- Rating
- 4.7/5
- Reviews
- 5,319
- Age
- 6y ago
Trending
estimated 90-day click momentum
Owala FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout Built-In Straw and Bucket Handle Made for Travel School and Sports 30oz BPA Free Leak Proof Daybreak
- Price
- $44.18
- Rating
- 4.7/5
- Reviews
- 5,237
- Age
- 10mo ago

Owala Kids FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 16 oz Blue Citrus
- Price
- $25.31
- Rating
- 4.6/5
- Reviews
- 69,149
- Age
- 2y ago

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports Travel and School BPA-Free Sports Water Bottle 24 oz Beach House
- Price
- $27.82
- Rating
- 4.7/5
- Reviews
- 3,896
- Age
- 1y ago

Owala Disney Princess FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free Sports Water Bottle 24 oz Rapunzel
- Price
- $44.26
- Rating
- 4.7/5
- Reviews
- 8,187
- Age
- 1y ago

Owala FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout Built-In Straw and Bucket Handle Made for Travel School and Sports 30oz BPA Free Leak Proof Off Road
- Price
- $45.33
- Rating
- 4.7/5
- Reviews
- 5,237
- Age
- 9mo ago
Newest
by launch date
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Black Cherry
- Price
- $38.68
- Rating
- 4.7/5
- Reviews
- 3,896
- Age
- 9mo ago

Owala FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout Built-In Straw and Bucket Handle Made for Travel School and Sports 30oz BPA Free Leak Proof Off Road
- Price
- $45.33
- Rating
- 4.7/5
- Reviews
- 5,237
- Age
- 9mo ago

Owala FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout Built-In Straw and Bucket Handle Made for Travel School and Sports 30oz BPA Free Leak Proof Black Cherry
- Price
- $44.96
- Rating
- 4.7/5
- Reviews
- 5,237
- Age
- 9mo ago

Owala FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout Built-In Straw and Bucket Handle Made for Travel School and Sports 30oz BPA Free Leak Proof Daybreak
- Price
- $44.18
- Rating
- 4.7/5
- Reviews
- 5,237
- Age
- 10mo ago

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Daybreak
- Price
- $29.57
- Rating
- 4.7/5
- Reviews
- 3,896
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
8 rising
Sellers
18
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 79%
Open market
1%
- Owala75%
- OWALA11%
- Dasani10%
- Ice Mountain2%
- Volvic1%
- Tiger1%
- Open — no brand owns it (2 brands, 1%)
Demand
Water Bottle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 13.5× · 9 of 12 months tracked
Search terms
Top Water Bottle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- owala635K/yr
- water79K/yr
- owala freesip109K/yr
- water bottle80K/yr
- mineral water26K/yr
- owala bottle25K/yr
- bottle13K/yr
- owala 24oz17K/yr
- drinking water7K/yr
- owala water bottle25K/yr
Reviews and returns
What reviews say buyers love and hate about Water Bottle
We read the reviews and the return reasons for every product selling here.
“The straw is too thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Bottle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









