portable air conditioner
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible2.8★avg incumbent rating — lower means beatable quality
Review moat
Incredible63.58avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+152.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Good$141.04avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad$19.57–$452.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 11K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, portable air conditioner is a $0/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
portable air conditioner market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$14K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 42%
- Sponsored
- 17%
- Out of stock
- 49.6%
- Avg brand age
- 37 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
12
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
4%
- MISTRAL42%
- Generic22%
- generic15%
- HPMCVE10%
- DAOLIGI4%
- Zaguren4%
- Open — no brand owns it (1 brand, 4%)
Demand
Weekly Amazon search volume, last 45 weeks — +152.2% search growth over the last 90 days.Top portable air conditioner search terms
- portable air conditioner6K/yr
- air cooler3K/yr
- portable aircon3K/yr
Top portable air conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mistral MAC1600R - Air Cooler With Remote Control 16L Built-in ionizer 24 Hours Timer Grey Colour
MISTRAL$226.294.7★12 rev
Cooling Ace Portable Air Conditioner Air Cooler Fan Quiet With 3 Speeds 3d Cycle Turbo Compression Cooling Usb Rechargeable Desktop Tower Fan For Office Bedroom Kitchen gray
generic$63.791.0★1 rev
2025 Breezmax Air Cooler 4000mAh Portable Breezamax Air Conditioner with Remote Control 360 Cycle Breeze Max Air Conditioning Fan High Wind Cooling white
Generic$69.621.0★1 rev
Portable Move Air Conditioner 280W Small Desktop Cooling Machine without External Unit Fast Cooling Mini Air Conditioner with Remote Control Smart Timer for Bedroom Kitchen Dormitory
HPMCVE$452.970.0★0 rev
Portable Air Conditioner 4 in 1 Evaporative Air Cooler with 3 Speeds 2/4/6H Timer 2 Mist & 7 Night Light 700ml Mini Cooling Fan Portable AC Unit for Bedroom Home Office
Generic$38.752.0★1 rev
Newest
by launch date
Generic Portable Air Conditioner Fan USB Powered Personal Air Cooler Cooling Fan with 7 Color LED Night Light 3 Speeds and 300ml Water Tank for Home Bedroom Office and Camping
Generic$19.570 rev
Portable Move Air Conditioner 280W Small Desktop Cooling Machine without External Unit Fast Cooling Mini Air Conditioner with Remote Control Smart Timer for Bedroom Kitchen Dormitory
HPMCVE$452.970 rev
2025 Breezmax Air Cooler 4000mAh Portable Breezamax Air Conditioner with Remote Control 360 Cycle Breeze Max Air Conditioning Fan High Wind Cooling white
Generic$69.621 rev
Cooling Ace Portable Air Conditioner Air Cooler Fan Quiet With 3 Speeds 3d Cycle Turbo Compression Cooling Usb Rechargeable Desktop Tower Fan For Office Bedroom Kitchen gray
generic$63.791 rev
Portable Air Conditioner 4 in 1 Evaporative Air Cooler with 3 Speeds 2/4/6H Timer 2 Mist & 7 Night Light 700ml Mini Cooling Fan Portable AC Unit for Bedroom Home Office
Generic$38.751 rev
Trending
90-day click momentumGeneric Portable Air Conditioner Fan USB Powered Personal Air Cooler Cooling Fan with 7 Color LED Night Light 3 Speeds and 300ml Water Tank for Home Bedroom Office and Camping
Generic$19.570.0★
Cooling Ace Portable Air Conditioner Air Cooler Fan Quiet With 3 Speeds 3d Cycle Turbo Compression Cooling Usb Rechargeable Desktop Tower Fan For Office Bedroom Kitchen gray
generic$63.791.0★
2025 Breezmax Air Cooler 4000mAh Portable Breezamax Air Conditioner with Remote Control 360 Cycle Breeze Max Air Conditioning Fan High Wind Cooling white
Generic$69.621.0★
Portable Move Air Conditioner 280W Small Desktop Cooling Machine without External Unit Fast Cooling Mini Air Conditioner with Remote Control Smart Timer for Bedroom Kitchen Dormitory
HPMCVE$452.970.0★
Mini Air Conditioning Portable Air Cooler Mobile Air Conditioner with 3 Speeds 1/2/3H Timer 360 Rotation Small Personal Air Conditioning Fan USB Desktop Cooling Fan for Office Home Black
DAOLIGI$23.193.0★
What buyers say about portable air conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“I feel it is a good product”
What buyers complain about
“it is very small”
“Product is not what as it claims”
“not worth price”
Top return reasons
Common questions
- Is portable air conditioner profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +152.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the portable air conditioner niche?
- 7 brands and 12 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in portable air conditioner?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.8%.
- What does it cost to enter the portable air conditioner niche?
- Listings span $19.57–$452.97; the average listing price is $141.04 (sweet spot $15–$100). The average incumbent carries 64 reviews — the moat a new listing must climb.