Is ice cube tray profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (47/100).

How competitive is the ice cube tray niche?

15 brands and 33 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in ice cube tray?

Top complaints mined from reviews: Size-Overall, Durability. The return rate is 0.4%.

What does it cost to enter the ice cube tray niche?

Listings span $4.62–$25.95; the average listing price is $15.84 (sweet spot $15–$100). The average incumbent carries 5,321 reviews — the moat a new listing must climb.

ice cube tray

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Avg price

Great$15.84

avg listing price — sweet spot $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$4.62–$25.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+11.5%

90-day search growth — must beat 0% to launch

Review moat

Bad5,320.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$2K

$2K/yr · 8K searches

Signals No Dominant Brand

According to Flapen's Amazon Singapore niche tracking, ice cube tray is a $2K/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

ice cube tray market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $4K–$8K; units × avg price
Conversion rate: 1.6%
Avg BSR: #60
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 12.4%
Avg brand age: 55 months
Avg seller age: 76 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

40%

OXO17%
GGOW11%
Generic9%
Doonly8%
Ozwen8%
Xyuetia7%

Demand

Weekly Amazon search volume, last 46 weeks — +11.5% search growth over the last 90 days.

Open Trend

Top ice cube tray search terms

ice cube tray3K/yr +1.2%3.3% conv.
ice tray2K/yr +37.9%2.3% conv.
ice cube1K/yr +7.7%1.8% conv.
silicone ice cube tray646/yr +6.5%2.4% conv.
ice cube mold274/yr -14.8%1.5% conv.

All search terms

Top ice cube tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OXO Good Grips Ice Cube Tray - 2 Pack

OXO$21.264.5★9,038 rev

Large Ice Cube Trays for Whiskey: GGOW Big Silicone Ice Cube Trays 2Inch - Huge Square Ice Cubed Tray for Whisky and Cocktail

GGOW$14.954.6★1,320 rev

Silicone Ice Cube Trays with Lids 3 Pack Large Square Molds in Pink Green Grey BPA Free Stackable for Whiskey Cocktails

Generic$11.590.0★0 rev

Ice Cube Tray with Lid and Bin 2 Pack Ice Cube Trays for Freezer 64 Pcs Ice Cube Mold (Green)

Doonly$17.153.5★3,602 rev

Round Ice Cube Tray with Lid and Container Ice Ball Maker with Scoop Stackable Sphere Ice Tray for Freezer Mini Ice Balls for Iced Coffee Juice Smoothies and Refreshing Drinks

Ozwen$14.180.0★0 rev

Newest

by launch date

Round Ice Cube Tray with Lid and Container Ice Ball Maker with Scoop Stackable Sphere Ice Tray for Freezer Mini Ice Balls for Iced Coffee Juice Smoothies and Refreshing Drinks

Ozwen$14.180 rev

7mo ago

Superior Food Grade Ice Cubes 2.5kg

Superior Ice$4.621 rev

7mo ago

Silicone Ice Cube Trays with Lids 3 Pack Large Square Molds in Pink Green Grey BPA Free Stackable for Whiskey Cocktails

Generic$11.590 rev

8mo ago

Ice Cube Trays Set of 3 Easy Release 15 Flexible Silicone Ice Cube Molds with Removable Lid Reusable Freezer Ice Trays Stackable for Whiskey Baby Food (3 Blue+Grey+Pink)

Xyuetia$15.13556 rev

1y ago

Large Ice Cube Trays with Lid Jrisbo 2 Pack Stackable Silicone Ice Cube Molds for Freezer Easy Release 16 Big Square Ice Trays for Whisky Cocktails (Black)

Jrisbo$12.932,265 rev

1y ago

What buyers say about ice cube tray

What buyers praise and complain about, mined from review topics.

What buyers complain about

Size-Overall50%

“Smaller size then expected”

Durability50%

“plastic ice tray broke on first use”

Top return reasons

Size-Overall43%

Ease Of Use21%

Advertised Vs Actual Product14%

Leak-Proof14%

Unsustainable Design7%

Material Quality7%

Common questions

Is ice cube tray profitable to sell on Amazon Singapore?: The niche generates $2K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (47/100).
How competitive is the ice cube tray niche?: 15 brands and 33 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in ice cube tray?: Top complaints mined from reviews: Size-Overall, Durability. The return rate is 0.4%.
What does it cost to enter the ice cube tray niche?: Listings span $4.62–$25.95; the average listing price is $15.84 (sweet spot $15–$100). The average incumbent carries 5,321 reviews — the moat a new listing must climb.