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Ice Cube Tray

a small market ($2K/yr) — Ice Cube Tray doesn't clear our bar today.

Flapen Score

47
Skip it

Top 10% of 214 Home niches · +11 vs the category median of 36

Market size 1Growth 39Conversion 20Competition 53Returns 98Price range 51Avg price 77Brand share 82Review moat 24Quality gap 53
This niche Category average · 214 niches

Is Ice Cube Tray profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Ice Cube Tray is a $2K/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 47/100.

Ice Cube Tray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.5% over the last 90 days and 1.6% of searches end in a purchase.

$2K

revenue / yr

Units sold / yr500
Search volume / yr+11.5%8K
Conversion rate1.6%
Avg price$15.84

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers15 · 33
Top-5 product click share53%
Open market47%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement63%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews5,321

Top Ice Cube Tray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

$0$100$200$301$4011101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 rising

Sellers

33

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

40%

  • OXO17%
  • GGOW11%
  • Generic9%
  • Doonly8%
  • Ozwen8%
  • Xyuetia7%

Ice Cube Tray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume8KCVR1.6%Products16Brands15Top 5 Brands53%OOS Rate12.4%Rating4.4★Reviews5,321Avg BSR#60
250150Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26

Top Ice Cube Tray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ice cube tray3K/yr
  • ice tray2K/yr
  • ice cube1K/yr
  • silicone ice cube tray646/yr
  • ice cube mold274/yr

What reviews say buyers love and hate about Ice Cube Tray

What buyers mention most, as a share of all reviews.

What buyers complain about

100% of reviews
Size-Overall50%

Smaller size then expected

Durability50%

plastic ice tray broke on first use

Ice Cube Tray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Ease Of Use
21%
3Advertised Vs Actual Product
14%
4Leak-Proof
14%
5Unsustainable Design
7%

Common Ice Cube Tray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ice Cube Tray 47/100 on Amazon Singapore — Skip it. The niche generates $2K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +11.5% over the last 90 days.
Ice Cube Tray buyers on Amazon Singapore complain most about Size-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 0.4%.