zojirushi
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$64.95avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Growth
Great+72.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,885.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$16.56–$531.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 40K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, zojirushi is a $7K/yr Amazon Singapore market (40K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
zojirushi market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $6K–$16K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 14%
- Out of stock
- 14.3%
- Avg brand age
- 56 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
2 flat
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
34%
Top 20: 83%
Open market
0%
- ZOJIRUSHI99%
- Tiger1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 47 weeks — +72.6% search growth over the last 90 days.Top zojirushi search terms
- zojirushi26K/yr
- zojirushi thermal flask8K/yr
- zojirushi bottle5K/yr
Top zojirushi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zojirushi SM-VH72-AZ GoCafe Insulated Stainless Steel Mug 24-Ounce (.72 liter)
ZOJIRUSHI$40.504.6★477 rev
Zojirushi SM-RS50PA Stainless Carry Bottle 0.50L Pink
ZOJIRUSHI$34.594.6★277 rev
Zojirushi SM-GS72-BA Stainless Steel Mug 0.72L Black
ZOJIRUSHI$50.024.6★78 rev
Zojirushi SU-CA50AM Stainless Steel Twist-Open Bottle 0.50L Frost Blue
ZOJIRUSHI$16.565.0★5 rev
Zojirushi SM-VH48-GZ GoCafe Insulated Stainless Steel Mug 16-Ounce (.48 liter)
ZOJIRUSHI$43.094.6★477 rev
Newest
by launch dateZojirushi SU-CA50AM Stainless Steel Twist-Open Bottle 0.50L Frost Blue
ZOJIRUSHI$16.565 rev
Zojirushi SU-CA35WA Stainless Steel Twist-Open Bottle 0.35L White
ZOJIRUSHI$21.145 rev
Zojirushi SM-VH72-AZ GoCafe Insulated Stainless Steel Mug 24-Ounce (.72 liter)
ZOJIRUSHI$40.50477 rev
Zojirushi SM-VH48-GZ GoCafe Insulated Stainless Steel Mug 16-Ounce (.48 liter)
ZOJIRUSHI$43.09477 rev
Zojirushi SM-VH72-XZ GoCafe Insulated Stainless Steel Mug 24-Ounce (.72 liter)
ZOJIRUSHI$39.63477 rev
Trending
90-day click momentumZojirushi SU-CA35WA Stainless Steel Twist-Open Bottle 0.35L White
ZOJIRUSHI$21.145.0★
Zojirushi SM-GS72-BA Stainless Steel Mug 0.72L Black
ZOJIRUSHI$50.024.6★
Zojirushi SX-FSE45AJ Stainless Steel Tumbler 0.45L Blue Gray
ZOJIRUSHI$24.734.5★
ZOJIRUSHI NW-YAQ10 - Induction Heating (IH) Pressure Rice Cooker 1.0L capacity 2 multi pressure structures - 3 different textures black thick spheric pan 1.7mm white
ZOJIRUSHI$531.205.0★
Zojirushi SM-GS72-GM Stainless Steel Mug 0.72L Deep Turquoise
ZOJIRUSHI$22.674.6★
What buyers say about zojirushi
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Worth it”
“it keeps warm beverage well within 6 hours”
“Best rice cooker”
Top return reasons
Common questions
- Is zojirushi profitable to sell on Amazon Singapore?
- The niche generates $7K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +72.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the zojirushi niche?
- 2 brands and 12 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the zojirushi niche?
- Listings span $16.56–$531.20; the average listing price is $64.95 (sweet spot $15–$100). The average incumbent carries 2,886 reviews — the moat a new listing must climb.