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Zojirushi

Fail

The top 5 brands take 100% of clicks, so Zojirushi is a Fail.

Flapen Score
44
44 / 100
Top 17% of 214 Home niches · +8 vs the category median of 36
Market size
$7K/yr40K searches / yr
90-day growth
+72.6%search demand this quarter
Competition
34%top-5 click share · 2 brands · 12 sellers

Flapen Score

Zojirushi against its category

The dotted line is the Home average. Past it, Zojirushi is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zojirushi market on Amazon at a glance

Shoppers on Amazon Singapore searched for Zojirushi 40K times last year and spent an estimated $7K. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +72.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+72.6%
Conversion, latest week
0.3%
Market size, estimated
$7Ka year
Top search term
zojirushi26K searches a year

02 · Price

A sale here is worth $64.95.

Listings sell for $64.95 on average, from $16.56 to $531.20. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $64.95 that is $0 to $6K a year per listing.

Average price
$64.95inside the $15 to $100 sweet spot
Price range
$16.56–$531.20
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.7%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #119 within Home. It carries 2,886 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#119in Home
Average rating
4.63 starsAmazon Singapore average 4.47 stars
Average reviews
2,886per listing
Listings tracked
36

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Zojirushi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

2 flat

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

34%

Top 20: 83%

Open market

0%

  • Brand 199%
  • Brand 21%
  • Open — no brand owns it (0%)

Demand

Zojirushi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Oct, Nov · busiest ÷ quietest = 2.7× · 11 of 12 months tracked

Search terms

Top Zojirushi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zojirushi26K/yr
  • zojirushi thermal flask8K/yr
  • zojirushi bottle5K/yr

Reviews and returns

What reviews say buyers love and hate about Zojirushi

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
0.7%of orders come back
“Good quality”
A buyer, on “Quality-Overall”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

Keep looking

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FAQ

Common Zojirushi questions

Answered from the same tracked data.