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Wok

a small market ($8K/yr) — Wok doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 117 of 214 Home niches · −1 vs the category median of 36

Market size 2Growth 39Conversion 9Competition 44Returns 31Price range 76Avg price 82Brand share 34Review moat 27Quality gap 53
This niche Category average · 214 niches

Is Wok profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Wok is a $8K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 35/100.

Wok: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.4% over the last 90 days and 0.7% of searches end in a purchase.

$8K

revenue / yr

Units sold / yr100
Search volume / yr+11.4%14K
Conversion rate0.7%
Avg price$81.28

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers10 · 20
Top-5 product click share59%
Open market15%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement29%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews3,762

Top Wok products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

$0$402$803$1K$2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

20

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

10%

  • YOSUKATA54%
  • Souped Up Recipes11%
  • 山田工業所9%
  • Craft Wok6%
  • WMF5%
  • River Light5%
  • Open — no brand owns it (4 brands, 10%)

Wok demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume14KCVR0.7%Products17Brands10Top 5 Brands85%OOS Rate10.8%Rating4.4★Reviews3,762Avg BSR#32
1K800Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26

What reviews say buyers love and hate about Wok

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Strength100%

but looks solid

What buyers complain about

100% of reviews
Quality-Overall100%

Terrible quality

Wok return rate & reasons

Why buyers send it back, as a share of all return requests.

4.5%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Compatibility-Overall
11%
3Sharpness
11%
4Material Quality
8%
5Non-Stick Coating
6%

Common Wok questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wok 35/100 on Amazon Singapore — Skip it. The niche generates $8K/yr across 17 tracked products. Search demand moved +11.4% over the last 90 days.
Wok buyers on Amazon Singapore complain most about Quality-Overall, the themes mined from the niche's reviews. Its return rate is 4.5%.