Is waffle maker profitable to sell on Amazon Singapore?

The niche generates $5K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Skip it (41/100).

How competitive is the waffle maker niche?

9 brands and 13 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 86% of demand.

What does it cost to enter the waffle maker niche?

Listings span $20.33–$239.98; the average listing price is $79.34 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.

waffle maker

Skip it

A small market ($5K/yr) — this niche doesn't clear our bar today.

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great187.22

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$79.34

avg listing price — sweet spot $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Growth

Good+20.1%

90-day search growth — must beat 0% to launch

Price range

Okay$20.33–$239.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad86%

top-5 click share — a locked-up shelf

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$5K

$5K/yr · 17K searches

Signals Low Review Barrier High Price Out of Stock

According to Flapen's Amazon Singapore niche tracking, waffle maker is a $5K/yr Amazon Singapore market (17K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

waffle maker market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $8K–$20K; units × avg price
Conversion rate: 0.4%
Avg BSR: #10
Page quality: 0%
Prime: 78%
Sponsored: 0%
Out of stock: 47.3%
Avg brand age: 71 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

10%

Philips35%
ヨシカワ(Yoshikawa)18%
Cuisinart13%
Kenwood10%
PowerPac9%
Sugiyama metal4%
Open — no brand owns it (3 brands, 10%)

Demand

Weekly Amazon search volume, last 47 weeks — +20.1% search growth over the last 90 days.

Open Trend

Top waffle maker search terms

waffle maker14K/yr +16.2%0.6% conv.
mini waffle maker1K/yr +63.4%0.0% conv.
cuisinart waffle maker1K/yr +0.0%0.0% conv.
waffle machine872/yr +67.9%0.5% conv.

All search terms

Top waffle maker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips 5000 Series HD2350/80 - Sandwich Maker 750W 3 Plate Sets for Paninis Sandwiches & Waffles Nonstick Grill Plates Cut-and-Seal

Philips$47.734.2★436 rev

Yoshikawa SJ2275 Waffle Maker Single Fluorine Treatment For Gas Stoves Black 13.6 x 5.6 x 1.3 inches (34.5 x 14.3 x 3.2 cm)

ヨシカワ(Yoshikawa)$29.704.3★838 rev

Cuisinart BELGIAN WAFFLE MAKER-4 SLICES CUISINART == 1 YEAR WARRANTY DOMESTIC USE ==

Cuisinart$156.354.0★7 rev

Kenwood Sandwich Maker with Waffle Plate and Grill Plate SMP84.C0WH White

Kenwood$78.404.4★50 rev

PowerPac Double-sided Heating Electric Waffle maker with Non-stick coating plate (PPT252)

PowerPac$20.334.1★9 rev

Newest

by launch date

TASMAX Mini waffle maker 3 in 1 waffle iron household appliances kitchen gift easy to clean non-stick surfaces 4 inches perfect for breakfast dessert sandwich cakes

TASMAX$48.38340 rev

8mo ago

Braun SnackMaker 5 SM5001 - Sandwich and waffle maker with premium non-stick coating removable plates 800W black color

Braun$69.315 rev

2y ago

Philips 5000 Series HD2350/80 - Sandwich Maker 750W 3 Plate Sets for Paninis Sandwiches & Waffles Nonstick Grill Plates Cut-and-Seal

Philips$47.73436 rev

2y ago

Sugiyama Metal KS-2936 Waffle Maker Compatible with Induction and Gas Fires Outdoor Fluorine Processed Made in Japan Approx. 5.5 x 13.4 inches (14 x 34 cm)

Sugiyama metal$23.880 rev

4y ago

Breville DuraCeramic VST072 Easy Clean Non-Stick Waffle Maker with Removable Deep Filling Plates White and Stainless Steel

Breville$239.980 rev

5y ago

What buyers say about waffle maker

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall50%

“Quality”

Crispiness50%

“Our pandan coconut waffles turned out nice and crispy”

Top return reasons

Functionality-Overall33%

Non-Stick Coating33%

Value For Money33%

Common questions

Is waffle maker profitable to sell on Amazon Singapore?: The niche generates $5K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Skip it (41/100).
How competitive is the waffle maker niche?: 9 brands and 13 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 86% of demand.
What does it cost to enter the waffle maker niche?: Listings span $20.33–$239.98; the average listing price is $79.34 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.