Waffle Maker
FailShoppers spend an estimated $5K a year here, so Waffle Maker is a Fail.
- Flapen Score
- 41 / 100Top 28% of 214 Home niches · +5 vs the category median of 3641
- Market size
- $5K/yr17K searches / yr
- 90-day growth
- +20.1%search demand this quarter
- Competition
- 86%top-5 click share · 9 brands · 13 sellers
Flapen Score
Waffle Maker against its category
The dotted line is the Home average. Past it, Waffle Maker is stronger. Inside it, weaker.
Market
The Waffle Maker market on Amazon at a glance
Shoppers on Amazon Singapore searched for Waffle Maker 17K times last year and spent an estimated $5K. The top 5 brands take 86% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- +20.1%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $5Ka year
- Top search term
- waffle maker14K searches a year
02 · Price
A sale here is worth $79.34.
Listings sell for $79.34 on average, from $20.33 to $239.98. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $79.34 that is $0 to $8K a year per listing.
- Average price
- $79.34inside the $15 to $100 sweet spot
- Price range
- $20.33–$239.98
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 2.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 47.3% of listings are out of stock. The average listing ranks #10 within Home. It carries 187 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 78%
- Out of stock, average day
- 47.3%
- Average rank
- #10in Home
- Average rating
- 4.01 starsAmazon Singapore average 4.47 stars
- Average reviews
- 187per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Waffle Maker products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips 5000 Series HD2350/80 - Sandwich Maker 750W 3 Plate Sets for Paninis Sandwiches & Waffles Nonstick Grill Plates Cut-and-Seal
- Price
- $47.73
- Rating
- 4.2/5
- Reviews
- 436
- Age
- 2y ago

Yoshikawa SJ2275 Waffle Maker Single Fluorine Treatment For Gas Stoves Black 13.6 x 5.6 x 1.3 inches (34.5 x 14.3 x 3.2 cm)
- Price
- $29.70
- Rating
- 4.3/5
- Reviews
- 838
- Age
- 10y ago

Cuisinart BELGIAN WAFFLE MAKER-4 SLICES CUISINART == 1 YEAR WARRANTY DOMESTIC USE ==
- Price
- $156.35
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 7y ago

Kenwood Sandwich Maker with Waffle Plate and Grill Plate SMP84.C0WH White
- Price
- $78.40
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 6y ago

PowerPac Double-sided Heating Electric Waffle maker with Non-stick coating plate (PPT252)
- Price
- $20.33
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 6y ago
Trending
estimated 90-day click momentum
Breville DuraCeramic VST072 Easy Clean Non-Stick Waffle Maker with Removable Deep Filling Plates White and Stainless Steel
- Price
- $239.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago

Yoshikawa SJ2275 Waffle Maker Single Fluorine Treatment For Gas Stoves Black 13.6 x 5.6 x 1.3 inches (34.5 x 14.3 x 3.2 cm)
- Price
- $29.70
- Rating
- 4.3/5
- Reviews
- 838
- Age
- 10y ago

TASMAX Mini waffle maker 3 in 1 waffle iron household appliances kitchen gift easy to clean non-stick surfaces 4 inches perfect for breakfast dessert sandwich cakes
- Price
- $48.38
- Rating
- 3.5/5
- Reviews
- 340
- Age
- 8mo ago

Sugiyama Metal KS-2936 Waffle Maker Compatible with Induction and Gas Fires Outdoor Fluorine Processed Made in Japan Approx. 5.5 x 13.4 inches (14 x 34 cm)
- Price
- $23.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

PowerPac Double-sided Heating Electric Waffle maker with Non-stick coating plate (PPT252)
- Price
- $20.33
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 6y ago
Newest
by launch date
TASMAX Mini waffle maker 3 in 1 waffle iron household appliances kitchen gift easy to clean non-stick surfaces 4 inches perfect for breakfast dessert sandwich cakes
- Price
- $48.38
- Rating
- 3.5/5
- Reviews
- 340
- Age
- 8mo ago

Braun SnackMaker 5 SM5001 - Sandwich and waffle maker with premium non-stick coating removable plates 800W black color
- Price
- $69.31
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 2y ago

Philips 5000 Series HD2350/80 - Sandwich Maker 750W 3 Plate Sets for Paninis Sandwiches & Waffles Nonstick Grill Plates Cut-and-Seal
- Price
- $47.73
- Rating
- 4.2/5
- Reviews
- 436
- Age
- 2y ago

Sugiyama Metal KS-2936 Waffle Maker Compatible with Induction and Gas Fires Outdoor Fluorine Processed Made in Japan Approx. 5.5 x 13.4 inches (14 x 34 cm)
- Price
- $23.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Breville DuraCeramic VST072 Easy Clean Non-Stick Waffle Maker with Removable Deep Filling Plates White and Stainless Steel
- Price
- $239.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
13
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
10%
- Philips35%
- ヨシカワ(Yoshikawa)18%
- Cuisinart13%
- Kenwood10%
- PowerPac9%
- Sugiyama metal4%
- Open — no brand owns it (3 brands, 10%)
Demand
Waffle Maker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Waffle Maker search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- waffle maker14K/yr
- mini waffle maker1K/yr
- cuisinart waffle maker1K/yr
- waffle machine872/yr
Reviews and returns
What reviews say buyers love and hate about Waffle Maker
We read the reviews and the return reasons for every product selling here.
“Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waffle Maker questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









