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Wacaco

Fail

Shoppers spend an estimated $0 a year here, so Wacaco is a Fail.

Flapen Score
36
36 / 100
Ranks 106 of 214 Home niches · on the category median
Market size
$0/yr4K searches / yr
90-day growth
+72.1%search demand this quarter
Competition
73%top-5 click share · 4 brands · 15 sellers

Flapen Score

Wacaco against its category

The dotted line is the Home average. Past it, Wacaco is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wacaco market on Amazon at a glance

Shoppers on Amazon Singapore searched for Wacaco 4K times last year and spent an estimated $0. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +72.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+72.1%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
wacaco2K searches a year

02 · Price

A sale here is worth $118.32.

Listings sell for $118.32 on average, from $40.53 to $236.15. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $118.32 that is $0 to $12K a year per listing.

Average price
$118.32above the $15 to $100 sweet spot
Price range
$40.53–$236.15
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
2.5%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 37.7% of listings are out of stock. The average listing ranks #215 within Home. It carries 2,217 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
50%
Out of stock, average day
37.7%
Average rank
#215in Home
Average rating
4.34 starsAmazon Singapore average 4.47 stars
Average reviews
2,217per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Wacaco products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 211%
  • Brand 310%
  • Brand 49%

Demand

Wacaco search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8× · 10 of 12 months tracked

Search terms

Top Wacaco search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wacaco2K/yr
  • portable coffee maker1K/yr
  • picopresso458/yr
  • wacaco picopresso367/yr

Reviews and returns

What reviews say buyers love and hate about Wacaco

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Ease Of Use”
2.5%of orders come back
“with such ease”
A buyer, on “Ease Of Use”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

Keep looking

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FAQ

Common Wacaco questions

Answered from the same tracked data.