Tumbler
FailShoppers spend an estimated $2K a year here, so Tumbler is a Fail.
- Flapen Score
- 45 / 100Top 14% of 214 Home niches · +9 vs the category median of 3645
- Market size
- $2K/yr27K searches / yr
- 90-day growth
- +33.8%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 12 sellers
Flapen Score
Tumbler against its category
The dotted line is the Home average. Past it, Tumbler is stronger. Inside it, weaker.
Market
The Tumbler market on Amazon at a glance
Shoppers on Amazon Singapore searched for Tumbler 27K times last year and spent an estimated $2K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- +33.8%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $2Ka year
- Top search term
- tumbler19K searches a year
02 · Price
A sale here is worth $27.47.
Listings sell for $27.47 on average, from $11.50 to $57.77. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $27.47 that is $0 to $3K a year per listing.
- Average price
- $27.47inside the $15 to $100 sweet spot
- Price range
- $11.50–$57.77
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
16% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #69 within Home. It carries 3,541 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 16%
- Prime listings
- 96%
- Out of stock, average day
- 11.8%
- Average rank
- #69in Home
- Average rating
- 4.53 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,541per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Tumbler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 12 oz Vanilla Bean
- Price
- $25.49
- Rating
- 4.6/5
- Reviews
- 8,931
- Age
- 1y ago

Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 20 oz Vanilla Bean
- Price
- $28.08
- Rating
- 4.6/5
- Reviews
- 8,931
- Age
- 1y ago

Thermos JDP-401 DGY Vacuum Insulated Tumbler with Lid 13.5 fl oz (400 ml) Dark Gray
- Price
- $23.53
- Rating
- 4.2/5
- Reviews
- 1,039
- Age
- 2y ago

Owala Stainless Steel Triple Layer Insulated Travel Tumbler with Spill Resistant Lid and Straw BPA Free 24 oz Grey/White (Iced Tea)
- Price
- $29.18
- Rating
- 4.8/5
- Reviews
- 2,613
- Age
- 2y ago

HYDRO FLASK - All Around Tumbler 355 ml (12 oz) - Lockable Leak-proof Push In Lid - Double-Walled Vacuum Insulated Stainless Steel Travel Mug - Hot & Cold - Trillium
- Price
- $24.35
- Rating
- 4.1/5
- Reviews
- 56
- Age
- 1y ago
Trending
estimated 90-day click momentum
SUMFGO 16 oz Vacuum Insulated Tumbler 316 Stainless Steel Travel Mug with Lid Spill-Proof Coffee Cup for Hot & Cold Drinks Tea & Beer (Yellow)
- Price
- $14.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Stanley Cafe To Go Vacuum Mug 11.8 oz (0.35 L) Black 2.0 Keeps Drinks Hot or Cold Stainless Steel Tumbler Coffee Mug Gift Ready Dishwasher Safe
- Price
- $31.52
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 1y ago

SUMFGO 16 oz Vacuum Insulated Tumbler 316 Stainless Steel Travel Mug with Lid Spill-Proof Coffee Cup for Hot & Cold Drinks Tea & Beer (White)
- Price
- $13.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Owala Stainless Steel Triple Layer Insulated Travel Tumbler with Spill Resistant Lid and Straw BPA Free 24 oz Grey/White (Iced Tea)
- Price
- $29.18
- Rating
- 4.8/5
- Reviews
- 2,613
- Age
- 2y ago

Thermos JOV-321 IV Vacuum Insulated Portable Tumbler with Carry Handle 10.1 fl oz (320 ml) Ivory
- Price
- $25.70
- Rating
- 4.5/5
- Reviews
- 181
- Age
- 11mo ago
Newest
by launch date
SUMFGO 16 oz Vacuum Insulated Tumbler 316 Stainless Steel Travel Mug with Lid Spill-Proof Coffee Cup for Hot & Cold Drinks Tea & Beer (Yellow)
- Price
- $14.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

SUMFGO 16 oz Vacuum Insulated Tumbler 316 Stainless Steel Travel Mug with Lid Spill-Proof Coffee Cup for Hot & Cold Drinks Tea & Beer (White)
- Price
- $13.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

240ml Stainless Steel Coffee Cup Portable Travel Mug Hot and Cold Dual Use Leakproof Thermal Cup Large Capacity Reusable Water Tumbler for Home Office and Outdoor (Cream)
- Price
- $17.88
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 12 oz Pink/Tan (Daybreak)
- Price
- $26.15
- Rating
- 4.6/5
- Reviews
- 4,398
- Age
- 10mo ago

Thermos JOV-321 IV Vacuum Insulated Portable Tumbler with Carry Handle 10.1 fl oz (320 ml) Ivory
- Price
- $25.70
- Rating
- 4.5/5
- Reviews
- 181
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
12
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 96%
Open market
7%
- Owala56%
- THERMOS15%
- Hydro Flask13%
- Simple Modern4%
- SUMFGO3%
- YETI3%
- Open — no brand owns it (4 brands, 7%)
Demand
Tumbler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.2× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Tumbler
We read the reviews and the return reasons for every product selling here.
“i received pink instead”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tumbler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









