Is tumbler profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +33.8%. Flapen's verdict: Skip it (45/100).

How competitive is the tumbler niche?

10 brands and 12 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in tumbler?

Top complaints mined from reviews: Color, Design-Overall, Leak-Proof. The return rate is 0.1%.

What does it cost to enter the tumbler niche?

Listings span $11.50–$57.77; the average listing price is $27.47 (sweet spot $15–$100). The average incumbent carries 3,541 reviews — the moat a new listing must climb.

tumbler

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.47

avg listing price — sweet spot $15–$100

Price range

Great$11.50–$57.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+33.8%

90-day search growth — must beat 0% to launch

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,540.6

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad90%

top-5 brand share — brand-locked demand

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$2K

$2K/yr · 27K searches

According to Flapen's Amazon Singapore niche tracking, tumbler is a $2K/yr Amazon Singapore market (27K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

tumbler market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$3K; units × avg price
Conversion rate: 0.3%
Avg BSR: #69
Page quality: 0%
Prime: 96%
Sponsored: 16%
Out of stock: 11.8%
Avg brand age: 46 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

49%

Top 20: 96%

Open market

Owala56%
THERMOS15%
Hydro Flask13%
Simple Modern4%
SUMFGO3%
YETI3%
Open — no brand owns it (4 brands, 7%)

Demand

Weekly Amazon search volume, last 31 weeks — +33.8% search growth over the last 90 days.

Open Trend

Top tumbler products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 12 oz Vanilla Bean

Owala$25.494.6★8,931 rev

Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 20 oz Vanilla Bean

Owala$28.084.6★8,931 rev

Thermos JDP-401 DGY Vacuum Insulated Tumbler with Lid 13.5 fl oz (400 ml) Dark Gray

THERMOS$23.534.2★1,039 rev

Owala Stainless Steel Triple Layer Insulated Travel Tumbler with Spill Resistant Lid and Straw BPA Free 24 oz Grey/White (Iced Tea)

Owala$29.184.8★2,613 rev

HYDRO FLASK - All Around Tumbler 355 ml (12 oz) - Lockable Leak-proof Push In Lid - Double-Walled Vacuum Insulated Stainless Steel Travel Mug - Hot & Cold - Trillium

Hydro Flask$24.354.1★56 rev

Newest

by launch date

SUMFGO 16 oz Vacuum Insulated Tumbler 316 Stainless Steel Travel Mug with Lid Spill-Proof Coffee Cup for Hot & Cold Drinks Tea & Beer (Yellow)

SUMFGO$14.980 rev

3mo ago

SUMFGO 16 oz Vacuum Insulated Tumbler 316 Stainless Steel Travel Mug with Lid Spill-Proof Coffee Cup for Hot & Cold Drinks Tea & Beer (White)

SUMFGO$13.860 rev

3mo ago

240ml Stainless Steel Coffee Cup Portable Travel Mug Hot and Cold Dual Use Leakproof Thermal Cup Large Capacity Reusable Water Tumbler for Home Office and Outdoor (Cream)

SUMMERCLUB$17.880 rev

9mo ago

Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 12 oz Pink/Tan (Daybreak)

Owala$26.154,398 rev

10mo ago

Thermos JOV-321 IV Vacuum Insulated Portable Tumbler with Carry Handle 10.1 fl oz (320 ml) Ivory

THERMOS$25.70181 rev

11mo ago

What buyers say about tumbler

What buyers praise and complain about, mined from review topics.

What buyers complain about

Color50%

“i received pink instead”

Design-Overall17%

“Poorly designed and engineered product”

Leak-Proof17%

“LEAKS”

Unsustainable Design17%

“Poorly designed and engineered product”

Top return reasons

Size-Overall18%

Scratch Resistance11%

Quality-Overall11%

Value For Money11%

Color11%

Advertised Vs Actual Product11%

Leak-Proof5%

Weight Heavy5%

Color Fading/Discoloration5%

Compatibility-Overall5%

Common questions

Is tumbler profitable to sell on Amazon Singapore?: The niche generates $2K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +33.8%. Flapen's verdict: Skip it (45/100).
How competitive is the tumbler niche?: 10 brands and 12 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in tumbler?: Top complaints mined from reviews: Color, Design-Overall, Leak-Proof. The return rate is 0.1%.
What does it cost to enter the tumbler niche?: Listings span $11.50–$57.77; the average listing price is $27.47 (sweet spot $15–$100). The average incumbent carries 3,541 reviews — the moat a new listing must climb.