Is towel profitable to sell on Amazon Singapore?

The niche generates $4K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Skip it (42/100).

How competitive is the towel niche?

12 brands and 17 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 83% of demand.

What does it cost to enter the towel niche?

Listings span $6.08–$93.01; the average listing price is $29.60 (sweet spot $15–$100). The average incumbent carries 13,639 reviews — the moat a new listing must climb.

towel

Skip it

A small market ($4K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$29.60

avg listing price — sweet spot $15–$100

Price range

Great$6.08–$93.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Bad13,639.09

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$4K

$4K/yr · 17K searches

According to Flapen's Amazon Singapore niche tracking, towel is a $4K/yr Amazon Singapore market (17K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

towel market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $7K–$15K; units × avg price
Conversion rate: 0.8%
Avg BSR: #19
Page quality: 0%
Prime: 82%
Sponsored: 27%
Out of stock: 15.4%
Avg brand age: 48 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

13%

タオル研究所43%
EPITEX15%
AYO11%
IMABARIFACTORY.9%
VFGP6%
Utopia Towels3%
Open — no brand owns it (6 brands, 13%)

Demand

Weekly Amazon search volume, last 47 weeks — +12.3% search growth over the last 90 days.

Open Trend

Top towel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kenkyujo Towels Volume Rich #003 Bath Towel White Set of 4 Hotel-Grade Thick Plush Voluminous Quick Absorption Durable 100% Cotton 480 GSM Japan Technology

タオル研究所$44.414.5★60,679 rev

AYO Bath Towel Set of 5 5 Colors 27.6 x 55.1 inches (70 x 140 cm) Large Size Hotel Specifications Fluffy Fast Absorbent Texture Microfiber Towel Durable Bath Supplies Absorbent Quick

AYO$33.104.2★143 rev

Towel Kenkyusho Volume Rich #003 Bath Towel 4-Piece Set Hotel Specifications Fluffy Fast Absorption 100% Cotton Durable Less Fluffing 10 Colors to Choose from Japanese Technology Smoky Blue

タオル研究所$37.754.5★60,679 rev

EPITEX Anti-Odour Towel (65cm x 130cm) 100% Cotton Smooth Bath Towel Bath Towel Gym Towel Shower Towel Soft Towel

EPITEX$17.135.0★4 rev

Imabari Factory Imabari Towel Certified Bath Towel Made in Japan Smoky Blue Approx. 47.2 x 23.6 inches (120 x 60 cm) Set of 2

IMABARIFACTORY.$34.594.0★1,471 rev

Newest

by launch date

EPITEX Pure Cotton Bath Towel Soft Durable & Absorbent Quick Drying Bright Colour Multi-Purpose for Bathroom Gym & Yoga (Light Blue)

EPITEX$10.697 rev

9mo ago

EPITEX Pure Cotton Bath Towel Soft Durable & Absorbent Quick Drying Bright Colour Multi-Purpose for Bathroom Gym & Yoga (Purple)

EPITEX$10.867 rev

9mo ago

Large Bath Towel 100% Cotton 80 x 160 Cm Extra Large Bath Towel Quicker to Dry Super Absorbent Perfect Bathroom Towel (Dark Gray)

Toonorm$25.030 rev

10mo ago

WATSONS Face & Body Soft Towel Set (Face Towel 60cm x 35cm 2s & Body Towel 135cm x 60cm 1s) 1s

WATSONS$6.080 rev

1y ago

AYO Bath Towel Set of 5 5 Colors 27.6 x 55.1 inches (70 x 140 cm) Large Size Hotel Specifications Fluffy Fast Absorbent Texture Microfiber Towel Durable Bath Supplies Absorbent Quick

AYO$33.10143 rev

2y ago

What buyers say about towel

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel100%

“Amazing feeling”

Top return reasons

Thin67%

Size-Overall17%

Advertised Vs Actual Product17%

Common questions

Is towel profitable to sell on Amazon Singapore?: The niche generates $4K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Skip it (42/100).
How competitive is the towel niche?: 12 brands and 17 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 83% of demand.
What does it cost to enter the towel niche?: Listings span $6.08–$93.01; the average listing price is $29.60 (sweet spot $15–$100). The average incumbent carries 13,639 reviews — the moat a new listing must climb.