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Towel

Fail

Shoppers spend an estimated $4K a year here, so Towel is a Fail.

Flapen Score
42
42 / 100
Top 24% of 214 Home niches · +6 vs the category median of 36
Market size
$4K/yr17K searches / yr
90-day growth
+12.3%search demand this quarter
Competition
57%top-5 click share · 12 brands · 17 sellers

Flapen Score

Towel against its category

The dotted line is the Home average. Past it, Towel is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Towel market on Amazon at a glance

Shoppers on Amazon Singapore searched for Towel 17K times last year and spent an estimated $4K. The top 5 brands take 83% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
0.8%
Market size, estimated
$4Ka year
Top search term
towel8K searches a year

02 · Price

A sale here is worth $29.60.

Listings sell for $29.60 on average, from $6.08 to $93.01. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $29.60 that is $0 to $3K a year per listing.

Average price
$29.60inside the $15 to $100 sweet spot
Price range
$6.08–$93.01
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #19 within Home. It carries 13,639 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
82%
Out of stock, average day
15.4%
Average rank
#19in Home
Average rating
4.38 starsAmazon Singapore average 4.47 stars
Average reviews
13,639per listing
Listings tracked
22

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Towel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

17

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

13%

  • Brand 143%
  • Brand 215%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (6 brands, 13%)

Demand

Towel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 1.9× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Towel

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Soft Feel”
2.0%of orders come back
“Amazing feeling”
A buyer, on “Soft Feel”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

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FAQ

Common Towel questions

Answered from the same tracked data.