Towel
FailShoppers spend an estimated $4K a year here, so Towel is a Fail.
- Flapen Score
- 42 / 100Top 24% of 214 Home niches · +6 vs the category median of 3642
- Market size
- $4K/yr17K searches / yr
- 90-day growth
- +12.3%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 17 sellers
Flapen Score
Towel against its category
The dotted line is the Home average. Past it, Towel is stronger. Inside it, weaker.
Market
The Towel market on Amazon at a glance
Shoppers on Amazon Singapore searched for Towel 17K times last year and spent an estimated $4K. The top 5 brands take 83% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- +12.3%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $4Ka year
- Top search term
- towel8K searches a year
02 · Price
A sale here is worth $29.60.
Listings sell for $29.60 on average, from $6.08 to $93.01. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $29.60 that is $0 to $3K a year per listing.
- Average price
- $29.60inside the $15 to $100 sweet spot
- Price range
- $6.08–$93.01
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
27% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #19 within Home. It carries 13,639 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 82%
- Out of stock, average day
- 15.4%
- Average rank
- #19in Home
- Average rating
- 4.38 starsAmazon Singapore average 4.47 stars
- Average reviews
- 13,639per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Towel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kenkyujo Towels Volume Rich #003 Bath Towel White Set of 4 Hotel-Grade Thick Plush Voluminous Quick Absorption Durable 100% Cotton 480 GSM Japan Technology
- Price
- $44.41
- Rating
- 4.5/5
- Reviews
- 60,679
- Age
- 4y ago

AYO Bath Towel Set of 5 5 Colors 27.6 x 55.1 inches (70 x 140 cm) Large Size Hotel Specifications Fluffy Fast Absorbent Texture Microfiber Towel Durable Bath Supplies Absorbent Quick
- Price
- $33.10
- Rating
- 4.2/5
- Reviews
- 143
- Age
- 2y ago

Towel Kenkyusho Volume Rich #003 Bath Towel 4-Piece Set Hotel Specifications Fluffy Fast Absorption 100% Cotton Durable Less Fluffing 10 Colors to Choose from Japanese Technology Smoky Blue
- Price
- $37.75
- Rating
- 4.5/5
- Reviews
- 60,679
- Age
- 2y ago

EPITEX Anti-Odour Towel (65cm x 130cm) 100% Cotton Smooth Bath Towel Bath Towel Gym Towel Shower Towel Soft Towel
- Price
- $17.13
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3y ago

Imabari Factory Imabari Towel Certified Bath Towel Made in Japan Smoky Blue Approx. 47.2 x 23.6 inches (120 x 60 cm) Set of 2
- Price
- $34.59
- Rating
- 4.0/5
- Reviews
- 1,471
- Age
- 4y ago
Trending
estimated 90-day click momentum
Imabari Towels Certified Imabari Factory Slim Bath Towels Made in Japan White Approx. 13.4 x 43.3 inches (34 x 110 cm) Set of 2
- Price
- $21.92
- Rating
- 4.0/5
- Reviews
- 1,471
- Age
- 2y ago

Large Bath Towel 100% Cotton 80 x 160 Cm Extra Large Bath Towel Quicker to Dry Super Absorbent Perfect Bathroom Towel (Dark Gray)
- Price
- $25.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Imabari Towel N Colour Bath Towel 70 x 120 cm 100% Cotton Plain Off-White 1 Piece Made in Japan Thin Lightweight Quick-Drying Soft Twist
- Price
- $12.40
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago

VFGP 100% Cotton Luxury Towel 3Piece (75 * 34cm 120g/Piece) 3 color set-B.Soft Fluffy Skin Friendly High Absorption and Quick Drying Durable.
- Price
- $9.01
- Rating
- 4.5/5
- Reviews
- 9
- Age
- 2y ago

Utopia Towels - Premium Jumbo Bath Sheet 2 Pack - 100% Cotton Highly Absorbent and Quick Dry Extra Large Bath Towel - Super Soft Hotel Quality Towel (35 x 70 Inches Grey)
- Price
- $49.08
- Rating
- 4.5/5
- Reviews
- 11,623
- Age
- 2y ago
Newest
by launch date
EPITEX Pure Cotton Bath Towel Soft Durable & Absorbent Quick Drying Bright Colour Multi-Purpose for Bathroom Gym & Yoga (Light Blue)
- Price
- $10.69
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 9mo ago

EPITEX Pure Cotton Bath Towel Soft Durable & Absorbent Quick Drying Bright Colour Multi-Purpose for Bathroom Gym & Yoga (Purple)
- Price
- $10.86
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 9mo ago

Large Bath Towel 100% Cotton 80 x 160 Cm Extra Large Bath Towel Quicker to Dry Super Absorbent Perfect Bathroom Towel (Dark Gray)
- Price
- $25.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

WATSONS Face & Body Soft Towel Set (Face Towel 60cm x 35cm 2s & Body Towel 135cm x 60cm 1s) 1s
- Price
- $6.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

AYO Bath Towel Set of 5 5 Colors 27.6 x 55.1 inches (70 x 140 cm) Large Size Hotel Specifications Fluffy Fast Absorbent Texture Microfiber Towel Durable Bath Supplies Absorbent Quick
- Price
- $33.10
- Rating
- 4.2/5
- Reviews
- 143
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
17
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 97%
Open market
13%
- タオル研究所43%
- EPITEX15%
- AYO11%
- IMABARIFACTORY.9%
- VFGP6%
- Utopia Towels3%
- Open — no brand owns it (6 brands, 13%)
Demand
Towel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Towel
We read the reviews and the return reasons for every product selling here.
“Amazing feeling”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Towel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









