Tongs
FailShoppers spend an estimated $3K a year here, so Tongs is a Fail.
- Flapen Score
- 41 / 100Top 28% of 214 Home niches · +5 vs the category median of 3641
- Market size
- $3K/yr6K searches / yr
- 90-day growth
- +15.3%search demand this quarter
- Competition
- 54%top-5 click share · 9 brands · 13 sellers
Flapen Score
Tongs against its category
The dotted line is the Home average. Past it, Tongs is stronger. Inside it, weaker.
Market
The Tongs market on Amazon at a glance
Shoppers on Amazon Singapore searched for Tongs 6K times last year and spent an estimated $3K. The top 5 brands take 82% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- +15.3%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $3Ka year
- Top search term
- tongs4K searches a year
02 · Price
A sale here is worth $15.28.
Listings sell for $15.28 on average, from $1.65 to $26.87. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $15.28 that is $0 to $2K a year per listing.
- Average price
- $15.28inside the $15 to $100 sweet spot
- Price range
- $1.65–$26.87
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #19 within Home. It carries 4,165 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 9.2%
- Average rank
- #19in Home
- Average rating
- 4.71 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,165per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Tongs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Todai 18-0 Clever Tongs Stainless Steel Economy Type Grilled Meat Pasta Camping Barbecue Made in Japan
- Price
- $10.47
- Rating
- 4.4/5
- Reviews
- 7,341
- Age
- 4y ago

Joseph Joseph Elevate Fusion Set of 2 Silicone Tongs with Integrated Tool Rests
- Price
- $26.87
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 2y ago

KitchenAid Stainless Steel Utility Tongs 12 Inch
- Price
- $16.95
- Rating
- 4.8/5
- Reviews
- 3,452
- Age
- 7y ago

OXO Good Grips 9-Inch Locking Tongs with Nylon Heads
- Price
- $16.82
- Rating
- 4.8/5
- Reviews
- 7,533
- Age
- 13y ago

Shimomura Kihan 42497 Smart Kitchen Tongs Raised Tips Prevent Dirt Buildup Large Made in Japan Easy to Grip Even Small Ingredients Outdoor Use Dishwasher-Safe Yakiniku Deep-Fried Food Total
- Price
- $13.32
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 4y ago
Trending
estimated 90-day click momentum
Oaks Leye Yubisaki Tongs Made in Japan Stainless Steel Tongs Firm Grip Delicate Movement
- Price
- $15.97
- Rating
- 4.4/5
- Reviews
- 5,386
- Age
- 13y ago

Doosu Kitchen Tong for Cooking - 600F Heat Resistant Food Tongs with Non-Scratch Silicone Tips Heavy Duty Stainless Steel Locking Tong for BBQ Grilling Steak Serving Salad Pasta (22.9cm Black)
- Price
- $15.57
- Rating
- 4.8/5
- Reviews
- 298
- Age
- 1y ago

KitchenAid Stainless Steel Utility Tongs 12 Inch
- Price
- $16.95
- Rating
- 4.8/5
- Reviews
- 3,452
- Age
- 7y ago

Todai 18-0 Clever Tongs Stainless Steel Economy Type Grilled Meat Pasta Camping Barbecue Made in Japan
- Price
- $10.47
- Rating
- 4.4/5
- Reviews
- 7,341
- Age
- 4y ago

Joseph Joseph Elevate Fusion Set of 2 Silicone Tongs with Integrated Tool Rests
- Price
- $26.87
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 2y ago
Newest
by launch date
Doosu Kitchen Tong for Cooking - 600F Heat Resistant Food Tongs with Non-Scratch Silicone Tips Heavy Duty Stainless Steel Locking Tong for BBQ Grilling Steak Serving Salad Pasta (22.9cm Black)
- Price
- $15.57
- Rating
- 4.8/5
- Reviews
- 298
- Age
- 1y ago

Joseph Joseph Elevate Fusion Set of 2 Silicone Tongs with Integrated Tool Rests
- Price
- $26.87
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 2y ago

Joseph Joseph Duo Locking Kitchen Food Tongs for Cooking Heat Resistant and with Integrated Tool Rest Dark Opal
- Price
- $17.88
- Rating
- 4.6/5
- Reviews
- 483
- Age
- 3y ago

OXO Good Grips Stainless Steel Mini Tongs - 2 Pack
- Price
- $20.77
- Rating
- 4.8/5
- Reviews
- 568
- Age
- 3y ago

Shimomura Kihan Senbudo Tsubame Sanjo Stainless Steel Mini Tongs 44410 Made in Japan Convenient for dividing condiments Slim and easy to use Chopstick Tong Resistant to dirt accumulation
- Price
- $7.34
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
13
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 100%
Open market
12%
- OXO28%
- Joseph Joseph16%
- トーダイ(Todai)15%
- 下村企販14%
- KitchenAid9%
- U-Taste6%
- Open — no brand owns it (3 brands, 12%)
Demand
Tongs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.9× · 11 of 12 months tracked
Search terms
Top Tongs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tongs4K/yr
- tong1K/yr
- silicone tongs919/yr
- kitchen tongs786/yr
Reviews and returns
What reviews say buyers love and hate about Tongs
We read the reviews and the return reasons for every product selling here.
“with poor grip”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tongs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









