tongs
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay$1.65–$26.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad4,164.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$3K$3K/yr · 6K searches
According to Flapen's Amazon Singapore niche tracking, tongs is a $3K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tongs market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $2K–$4K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 9.2%
- Avg brand age
- 70 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
13
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
12%
- OXO28%
- Joseph Joseph16%
- トーダイ(Todai)15%
- 下村企販14%
- KitchenAid9%
- U-Taste6%
- Open — no brand owns it (3 brands, 12%)
Demand
Weekly Amazon search volume, last 46 weeks — +15.3% search growth over the last 90 days.Top tongs search terms
- tongs4K/yr
- tong1K/yr
- silicone tongs919/yr
- kitchen tongs786/yr
Top tongs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Todai 18-0 Clever Tongs Stainless Steel Economy Type Grilled Meat Pasta Camping Barbecue Made in Japan
トーダイ(Todai)$10.474.4★7,341 rev
Joseph Joseph Elevate Fusion Set of 2 Silicone Tongs with Integrated Tool Rests
Joseph Joseph$26.874.6★326 rev
KitchenAid Stainless Steel Utility Tongs 12 Inch
KitchenAid$16.954.8★3,452 rev
OXO Good Grips 9-Inch Locking Tongs with Nylon Heads
OXO$16.824.8★7,533 rev
Shimomura Kihan 42497 Smart Kitchen Tongs Raised Tips Prevent Dirt Buildup Large Made in Japan Easy to Grip Even Small Ingredients Outdoor Use Dishwasher-Safe Yakiniku Deep-Fried Food Total
下村企販$13.324.1★12 rev
Newest
by launch date
Doosu Kitchen Tong for Cooking - 600F Heat Resistant Food Tongs with Non-Scratch Silicone Tips Heavy Duty Stainless Steel Locking Tong for BBQ Grilling Steak Serving Salad Pasta (22.9cm Black)
Doosu$15.57298 rev
Joseph Joseph Elevate Fusion Set of 2 Silicone Tongs with Integrated Tool Rests
Joseph Joseph$26.87326 rev
Joseph Joseph Duo Locking Kitchen Food Tongs for Cooking Heat Resistant and with Integrated Tool Rest Dark Opal
Joseph Joseph$17.88483 rev
OXO Good Grips Stainless Steel Mini Tongs - 2 Pack
OXO$20.77568 rev
Shimomura Kihan Senbudo Tsubame Sanjo Stainless Steel Mini Tongs 44410 Made in Japan Convenient for dividing condiments Slim and easy to use Chopstick Tong Resistant to dirt accumulation
下村企販$7.346 rev
Trending
90-day click momentum
Oaks Leye Yubisaki Tongs Made in Japan Stainless Steel Tongs Firm Grip Delicate Movement
オークス$15.974.4★
Doosu Kitchen Tong for Cooking - 600F Heat Resistant Food Tongs with Non-Scratch Silicone Tips Heavy Duty Stainless Steel Locking Tong for BBQ Grilling Steak Serving Salad Pasta (22.9cm Black)
Doosu$15.574.8★
KitchenAid Stainless Steel Utility Tongs 12 Inch
KitchenAid$16.954.8★
Todai 18-0 Clever Tongs Stainless Steel Economy Type Grilled Meat Pasta Camping Barbecue Made in Japan
トーダイ(Todai)$10.474.4★
Joseph Joseph Elevate Fusion Set of 2 Silicone Tongs with Integrated Tool Rests
Joseph Joseph$26.874.6★
What buyers say about tongs
What buyers praise and complain about, mined from review topics.What buyers complain about
“with poor grip”
“Flimsy”
Top return reasons
Common questions
- Is tongs profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 16 tracked products. 90-day search growth is +15.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the tongs niche?
- 9 brands and 13 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in tongs?
- Top complaints mined from reviews: Grip, Strength. The return rate is 1.3%.
- What does it cost to enter the tongs niche?
- Listings span $1.65–$26.87; the average listing price is $15.28 (sweet spot $15–$100). The average incumbent carries 4,165 reviews — the moat a new listing must climb.