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Toilet Brush

Fail

Shoppers spend an estimated $2K a year here, so Toilet Brush is a Fail.

Flapen Score
44
44 / 100
Top 17% of 214 Home niches · +8 vs the category median of 36
Market size
$2K/yr11K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
50%top-5 click share · 11 brands · 24 sellers

Flapen Score

Toilet Brush against its category

The dotted line is the Home average. Past it, Toilet Brush is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Brush market on Amazon at a glance

Shoppers on Amazon Singapore searched for Toilet Brush 11K times last year and spent an estimated $2K. The top 5 brands take 73% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
0.8%
Market size, estimated
$2Ka year
Top search term
toilet brush9K searches a year

02 · Price

A sale here is worth $23.46.

Listings sell for $23.46 on average, from $7.56 to $54.05. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $23.46 that is $0 to $2K a year per listing.

Average price
$23.46inside the $15 to $100 sweet spot
Price range
$7.56–$54.05
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #232 within Home. It carries 7,841 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
100%
Out of stock, average day
19.8%
Average rank
#232in Home
Average rating
4.36 starsAmazon Singapore average 4.47 stars
Average reviews
7,841per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Toilet Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

24

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

21%

  • Brand 120%
  • Brand 216%
  • Brand 316%
  • Brand 412%
  • Brand 510%
  • Brand 66%

Demand

Toilet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Search terms

Top Toilet Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet brush9K/yr
  • toilet brush and holder set1K/yr
  • toilet bowl brush988/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Brush

We read the reviews and the return reasons for every product selling here.

1.0%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Toilet Brush questions

Answered from the same tracked data.