toilet brush
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.46avg listing price — sweet spot $15–$100
Price range
Great$7.56–$54.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Bad7,841.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 11K searches
According to Flapen's Amazon Singapore niche tracking, toilet brush is a $2K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
toilet brush market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $18K–$23K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #232
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 31%
- Out of stock
- 19.8%
- Avg brand age
- 74 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
24
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
50%
Top 20: 100%
Open market
21%
- MR.SIGA20%
- WERISE16%
- Joseph Joseph16%
- OXO12%
- Ibergrif10%
- VIGAR6%
Demand
Weekly Amazon search volume, last 47 weeks — -12.0% search growth over the last 90 days.Top toilet brush search terms
- toilet brush9K/yr
- toilet brush and holder set1K/yr
- toilet bowl brush988/yr
Top toilet brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
White + Black Toilet Brush and Holder Set Silicone Bathroom Toilet Bowl Brush Set No Scratch Soft Toilet Cleaner Brush...
WERISE$14.934.4★1,293 rev
OXO Good Grips Hideaway Compact Toilet Brush Gray
OXO$31.874.7★9,418 rev
Joseph Joseph 70515 Bathroom Flex Smart Toilet Brush with Holder Grey/White Gray
Joseph Joseph$22.074.2★4,455 rev
Vigar VGR-11068 Essential Black Eco Toilet Set
VIGAR$16.483.8★18 rev
MR.SIGA Premium Toilet Bowl Brush and Holder with Solid Handle and Durable Bristles for Bathroom Cleaning White 1 Pack
MR.SIGA$21.534.4★18,184 rev
Newest
by launch date
2 Pack Disposable Toilet Brush and Holder Set Extended Handle with 60 Cleaner Refills Toilet Brush for Toilet Bowl Cleaners Bathroom Cleaning Bathtub - Blue (Ocean Fresh Scent)
Telfun$16.260 rev
Toilet Brush and Holder 2 Pack Toilet Bowl Brush with Extra Long Handle Toilet Scrubber and Covered Holder Toilet Brushes for Bathroom-Space Saving Covered Brush Durable Deep Cleaning(Black)
uptronic$54.054,404 rev
Vigar VGR-11068 Essential Black Eco Toilet Set
VIGAR$16.4818 rev
MR.SIGA Premium Toilet Bowl Brush and Holder with Solid Handle and Durable Bristles for Bathroom Cleaning White 1 Pack
MR.SIGA$21.5318,184 rev
MR.SIGA Premium Toilet Bowl Brush and Holder with Solid Handle and Durable Bristles for Bathroom Cleaning Black 1 Pack
MR.SIGA$21.6718,184 rev
Trending
90-day click momentum2 Pack Disposable Toilet Brush and Holder Set Extended Handle with 60 Cleaner Refills Toilet Brush for Toilet Bowl Cleaners Bathroom Cleaning Bathtub - Blue (Ocean Fresh Scent)
Telfun$16.260.0★
Toilet Brush and Holder 2 Pack Toilet Bowl Brush with Extra Long Handle Toilet Scrubber and Covered Holder Toilet Brushes for Bathroom-Space Saving Covered Brush Durable Deep Cleaning(Black)
uptronic$54.054.5★
White Magic WM-EB-BB Eco Basics Bathroom Brush Wood & Grey
Eco Basics$7.564.7★
Joseph Joseph 70515 Bathroom Flex Smart Toilet Brush with Holder Grey/White Gray
Joseph Joseph$22.074.2★
OXO Good Grips Hideaway Compact Toilet Brush Gray
OXO$31.874.7★
What buyers say about toilet brush
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is toilet brush profitable to sell on Amazon Singapore?
- The niche generates $2K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the toilet brush niche?
- 11 brands and 24 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 73% of demand.
- What does it cost to enter the toilet brush niche?
- Listings span $7.56–$54.05; the average listing price is $23.46 (sweet spot $15–$100). The average incumbent carries 7,841 reviews — the moat a new listing must climb.