- Flapen Score
- 45 / 100Top 14% of 214 Home niches · +9 vs the category median of 3645
- Market size
- $10K/yr24K searches / yr
- 90-day growth
- +13.7%search demand this quarter
- Competition
- 62%top-5 click share · 13 brands · 17 sellers
Flapen Score
Toaster against its category
The dotted line is the Home average. Past it, Toaster is stronger. Inside it, weaker.
Market
The Toaster market on Amazon at a glance
Shoppers on Amazon Singapore searched for Toaster 24K times last year and spent an estimated $10K. The top 5 brands take 80% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- +13.7%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $10Ka year
- Top search term
- toaster19K searches a year
02 · Price
A sale here is worth $67.70.
Listings sell for $67.70 on average, from $25.20 to $209.80. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $67.70 that is $0 to $7K a year per listing.
- Average price
- $67.70inside the $15 to $100 sweet spot
- Price range
- $25.20–$209.80
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 0.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #12 within Home. It carries 178 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 80%
- Out of stock, average day
- 11.4%
- Average rank
- #12in Home
- Average rating
- 4.34 starsAmazon Singapore average 4.47 stars
- Average reviews
- 178per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Toaster products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Braun Breakfast1 HT1010BK - 2-Slice Toaster with warming rack Black
- Price
- $36.93
- Rating
- 4.5/5
- Reviews
- 702
- Age
- 2y ago

Xiaomi 900W Compact Toaster
- Price
- $34.39
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Philips HD2582/01 - Toaster Daily Collection 8 Browning Settings Integrated Bun Rack 2 Large Variable Slots Reheat and Defrost Functions Compact Design with Dust Cover Removable Crumb Tray
- Price
- $37.20
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 6y ago

BEAR Bread Toaster Yellow DSL-A02W1
- Price
- $25.20
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 6y ago

BRAUN Breakfast1 HT1010-2-Slice Toaster with warming rack White
- Price
- $36.20
- Rating
- 4.5/5
- Reviews
- 702
- Age
- 2y ago
Trending
estimated 90-day click momentum
DeLonghi Icona Capitals 2 Slice Toaster CTOC2103.W Reheat Cancel and Defrost Functions 6 Browning Levels Removable Crumb Tray 1800W Sidney White
- Price
- $113.54
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 10mo ago

DeLonghi Icona Classics CTO2003.R - 2-Slice Toaster Red color
- Price
- $84.00
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 13y ago

Xiaomi 900W Compact Toaster
- Price
- $34.39
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

BRAUN Breakfast Series 1 Toaster HT1110BK Long Slot Toaster Removable Crumb Tray Warming and Defrosting Function 8 Browning Levels Integrated Bun Warmer 1030 Watt Black
- Price
- $44.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Cornell 2 Slice Pop Up Bread Toaster Sandwich Toaster 870W CTEDC2000WH
- Price
- $25.23
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4y ago
Newest
by launch date
BRAUN Breakfast Series 1 Toaster HT1110BK Long Slot Toaster Removable Crumb Tray Warming and Defrosting Function 8 Browning Levels Integrated Bun Warmer 1030 Watt Black
- Price
- $44.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

DeLonghi Icona Capitals 2 Slice Toaster CTOC2103.W Reheat Cancel and Defrost Functions 6 Browning Levels Removable Crumb Tray 1800W Sidney White
- Price
- $113.54
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 10mo ago

Jogen BT 3214 Double Long Slot Automatic Bread Toaster 1600W
- Price
- $57.23
- Rating
- 2.3/5
- Reviews
- 4
- Age
- 1y ago

Electrolux UltimateTaste 500 E5TS1-50ST - Toaster Stainless Steel body 800W Defrost and Reheat functions 7 browning settings comes with dust cover and warming rack
- Price
- $61.40
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

Xiaomi 900W Compact Toaster
- Price
- $34.39
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
17
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
16%
- Braun31%
- XIAOMI19%
- Philips13%
- DeLonghi11%
- Bear5%
- Cornell4%
- Open — no brand owns it (7 brands, 16%)
Demand
Toaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Search terms
Top Toaster search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toaster19K/yr
- bread toaster2K/yr
- toaster 2 slice1K/yr
- breville toaster723/yr
Reviews and returns
What reviews say buyers love and hate about Toaster
We read the reviews and the return reasons for every product selling here.
“Stopped working a few weeks of usage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toaster questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









