Is toaster profitable to sell on Amazon Singapore?

The niche generates $10K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Skip it (45/100).

How competitive is the toaster niche?

13 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in toaster?

Top complaints mined from reviews: Durability, Size-Overall. The return rate is 0.9%.

What does it cost to enter the toaster niche?

Listings span $25.20–$209.80; the average listing price is $67.70 (sweet spot $15–$100). The average incumbent carries 178 reviews — the moat a new listing must climb.

toaster

Skip it

A small market ($10K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great178.3

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$67.70

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+13.7%

90-day search growth — must beat 0% to launch

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Price range

Okay$25.20–$209.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$10K

$10K/yr · 24K searches

Signals High Price

According to Flapen's Amazon Singapore niche tracking, toaster is a $10K/yr Amazon Singapore market (24K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

toaster market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $34K–$51K; units × avg price
Conversion rate: 0.6%
Avg BSR: #12
Page quality: 0%
Prime: 80%
Sponsored: 15%
Out of stock: 11.4%
Avg brand age: 59 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

Braun31%
XIAOMI19%
Philips13%
DeLonghi11%
Bear5%
Cornell4%
Open — no brand owns it (7 brands, 16%)

Demand

Weekly Amazon search volume, last 46 weeks — +13.7% search growth over the last 90 days.

Open Trend

Top toaster search terms

toaster19K/yr +10.6%1.5% conv.
bread toaster2K/yr +57.9%1.5% conv.
toaster 2 slice1K/yr +13.1%2.1% conv.
breville toaster723/yr -19.9%1.3% conv.

All search terms

Top toaster products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Braun Breakfast1 HT1010BK - 2-Slice Toaster with warming rack Black

Braun$36.934.5★702 rev

Xiaomi 900W Compact Toaster

XIAOMI$34.395.0★3 rev

Philips HD2582/01 - Toaster Daily Collection 8 Browning Settings Integrated Bun Rack 2 Large Variable Slots Reheat and Defrost Functions Compact Design with Dust Cover Removable Crumb Tray

Philips$37.204.5★68 rev

BEAR Bread Toaster Yellow DSL-A02W1

Bear$25.205.0★9 rev

BRAUN Breakfast1 HT1010-2-Slice Toaster with warming rack White

Braun$36.204.5★702 rev

Newest

by launch date

BRAUN Breakfast Series 1 Toaster HT1110BK Long Slot Toaster Removable Crumb Tray Warming and Defrosting Function 8 Browning Levels Integrated Bun Warmer 1030 Watt Black

Braun$44.241 rev

8mo ago

DeLonghi Icona Capitals 2 Slice Toaster CTOC2103.W Reheat Cancel and Defrost Functions 6 Browning Levels Removable Crumb Tray 1800W Sidney White

DeLonghi$113.5497 rev

10mo ago

Jogen BT 3214 Double Long Slot Automatic Bread Toaster 1600W

Jogen$57.234 rev

1y ago

Electrolux UltimateTaste 500 E5TS1-50ST - Toaster Stainless Steel body 800W Defrost and Reheat functions 7 browning settings comes with dust cover and warming rack

Electrolux$61.406 rev

1y ago

Xiaomi 900W Compact Toaster

XIAOMI$34.393 rev

1y ago

What buyers say about toaster

What buyers praise and complain about, mined from review topics.

What buyers love

Toasting33%

“Toaster is well built”

Value For Money17%

“Value for money”

Quality-Overall17%

“Well built”

Ease Of Cleaning17%

“Easy to use and clean”

What buyers complain about

Durability67%

“Stopped working a few weeks of usage”

Size-Overall17%

“The size is a little big”

Top return reasons

Design-Overall33%

Rusts/Corrodes33%

Size-Overall33%

Common questions

Is toaster profitable to sell on Amazon Singapore?: The niche generates $10K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Skip it (45/100).
How competitive is the toaster niche?: 13 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in toaster?: Top complaints mined from reviews: Durability, Size-Overall. The return rate is 0.9%.
What does it cost to enter the toaster niche?: Listings span $25.20–$209.80; the average listing price is $67.70 (sweet spot $15–$100). The average incumbent carries 178 reviews — the moat a new listing must climb.

toaster

toaster market data

Competition & brand share

Demand

Top toaster search terms

Top toaster products on Amazon

Top sellers

Newest

Trending

What buyers say about toaster

What buyers love

What buyers complain about

Top return reasons

Common questions

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