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Toaster

Fail

Shoppers spend an estimated $10K a year here, so Toaster is a Fail.

Flapen Score
45
45 / 100
Top 14% of 214 Home niches · +9 vs the category median of 36
Market size
$10K/yr24K searches / yr
90-day growth
+13.7%search demand this quarter
Competition
62%top-5 click share · 13 brands · 17 sellers

Flapen Score

Toaster against its category

The dotted line is the Home average. Past it, Toaster is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toaster market on Amazon at a glance

Shoppers on Amazon Singapore searched for Toaster 24K times last year and spent an estimated $10K. The top 5 brands take 80% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+13.7%
Conversion, latest week
0.6%
Market size, estimated
$10Ka year
Top search term
toaster19K searches a year

02 · Price

A sale here is worth $67.70.

Listings sell for $67.70 on average, from $25.20 to $209.80. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $67.70 that is $0 to $7K a year per listing.

Average price
$67.70inside the $15 to $100 sweet spot
Price range
$25.20–$209.80
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
0.9%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #12 within Home. It carries 178 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
80%
Out of stock, average day
11.4%
Average rank
#12in Home
Average rating
4.34 starsAmazon Singapore average 4.47 stars
Average reviews
178per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Toaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

17

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

  • Brand 131%
  • Brand 219%
  • Brand 313%
  • Brand 411%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 16%)

Demand

Toaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Search terms

Top Toaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toaster19K/yr
  • bread toaster2K/yr
  • toaster 2 slice1K/yr
  • breville toaster723/yr

Reviews and returns

What reviews say buyers love and hate about Toaster

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Toasting”
67%of negative reviews mention “Durability”
0.9%of orders come back
“Stopped working a few weeks of usage”
A buyer, on “Durability”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Toaster questions

Answered from the same tracked data.