Skip to content

Thermos Lunch Box

Fail

Shoppers spend an estimated $2K a year here, so Thermos Lunch Box is a Fail.

Flapen Score
41
41 / 100
Top 28% of 214 Home niches · +5 vs the category median of 36
Market size
$2K/yr23K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
45%top-5 click share · 9 brands · 22 sellers

Flapen Score

Thermos Lunch Box against its category

The dotted line is the Home average. Past it, Thermos Lunch Box is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermos Lunch Box market on Amazon at a glance

Shoppers on Amazon Singapore searched for Thermos Lunch Box 23K times last year and spent an estimated $2K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
0.4%
Market size, estimated
$2Ka year
Top search term
insulated lunch box8K searches a year

02 · Price

A sale here is worth $31.19.

Listings sell for $31.19 on average, from $19.26 to $65.41. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $31.19 that is $0 to $3K a year per listing.

Average price
$31.19inside the $15 to $100 sweet spot
Price range
$19.26–$65.41
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #52 within Home. It carries 1,925 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
87%
Out of stock, average day
12.0%
Average rank
#52in Home
Average rating
4.30 starsAmazon Singapore average 4.47 stars
Average reviews
1,925per listing
Listings tracked
30

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Thermos Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

22

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

3%

  • Brand 163%
  • Brand 215%
  • Brand 38%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 3%)

Demand

Thermos Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Jul · busiest ÷ quietest = 2.7× · 11 of 12 months tracked

Search terms

Top Thermos Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insulated lunch box8K/yr
  • thermal lunch box6K/yr
  • thermos lunch box8K/yr

Reviews and returns

What reviews say buyers love and hate about Thermos Lunch Box

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Temperature Retention”
2.1%of orders come back
“This lunch box did not keep my food warm at all”
A buyer, on “Temperature Retention”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Thermos Lunch Box questions

Answered from the same tracked data.