thermos lunch box
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.19avg listing price — sweet spot $15–$100
Price range
Incredible$19.26–$65.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,924.73avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 23K searches
According to Flapen's Amazon Singapore niche tracking, thermos lunch box is a $2K/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
thermos lunch box market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $3K–$8K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 20%
- Out of stock
- 12.0%
- Avg brand age
- 54 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
22
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
3%
- THERMOS63%
- Tiger15%
- SKATER8%
- Generic6%
- TRAVELISIMO3%
- Tinyvibe3%
- Open — no brand owns it (3 brands, 3%)
Demand
Weekly Amazon search volume, last 47 weeks — -13.3% search growth over the last 90 days.Top thermos lunch box search terms
- insulated lunch box8K/yr
- thermal lunch box6K/yr
- thermos lunch box8K/yr
Top thermos lunch box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TIGER Thermos LWY-E461-K Tiger Thermos Thermal Lunch Box Stainless Steel Lunch Jar Rice Bowl Approx. 2.3 Cups Includes Pouch Black
Tiger$36.124.2★1,478 rev
Thermos DBQ-257B ASB Thermal Lunch Box 8.5 fl oz (250 ml) Ash Blue Miffy
THERMOS$37.104.5★65 rev
Thermos JEE-550 IBL Vacuum Insulated Soup Lunch Set 300 ml Soup Jar and Container Set Indigo Blue
THERMOS$32.334.4★492 rev
Thermos JEE-800 DGY Vacuum Insulated Soup Lunch Set 400 ml Soup Jar and Container Set Dark Gray
THERMOS$31.264.4★492 rev
Thermos DBQ-502 MTBK Thermal Bento Box Approx. 1 Pack Matte Black
THERMOS$30.644.4★3,396 rev
Newest
by launch date
Generic Heated Lunch Box for Adults 304 Stainless Steel Portable Food Warmer Electric Lunch Box with Digital Display and 7200mAh Battery for Office Car Travel School and Truck
Generic$45.540 rev
Tinyvibe Stainless Steel Bento Box Small 850ml Metal Lunch Box for Kids & Adults 29oz Leak-Proof No Mix up Lunch Food Container with Removable Divider & Sauce container
Tinyvibe$19.265 rev
Thermos DBQ-257B ASB Thermal Lunch Box 8.5 fl oz (250 ml) Ash Blue Miffy
THERMOS$37.1065 rev
Thermos DBQ-257DS LBE Thermal Lunch Box 8.5 fl oz (250 ml) Light Beige Disney
THERMOS$37.2565 rev
Thermos JEH-800 DTG Vacuum Insulated Soup Lunch Set 27.6 fl oz (800 ml) Dusty Green with Exclusive Insulated Pouch
THERMOS$34.4427 rev
Trending
90-day click momentumGeneric Heated Lunch Box for Adults 304 Stainless Steel Portable Food Warmer Electric Lunch Box with Digital Display and 7200mAh Battery for Office Car Travel School and Truck
Generic$45.540.0★
TRAVELISIMO Electric Lunch Box 80 W Food Box Warm Lunch 1.5 L Heat Box for Food 3-in-1 Lunch Box Electric 12 V/24 V/220 V Heat Container for Takeaway for Work Car Truck Electric Lunch Box
TRAVELISIMO$55.004.4★
Tinyvibe Stainless Steel Bento Box Small 850ml Metal Lunch Box for Kids & Adults 29oz Leak-Proof No Mix up Lunch Food Container with Removable Divider & Sauce container
Tinyvibe$19.264.5★
Skater STLB3AG Thermal Lunch Box Bowl Type 31.3 fl oz (1 050 ml) Large Capacity Vacuum Insulated Antibacterial
SKATER$29.784.1★
Thermos Lunch Set with 3 containers JBG-2000
THERMOS$36.174.4★
What buyers say about thermos lunch box
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“compact”
“Doesnt occupy too much space in bag to work”
“easy to use”
“Id definitely recommend it to anyone looking for a durable”
What buyers complain about
“This lunch box did not keep my food warm at all”
Top return reasons
Common questions
- Is thermos lunch box profitable to sell on Amazon Singapore?
- The niche generates $2K/yr across 30 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the thermos lunch box niche?
- 9 brands and 22 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in thermos lunch box?
- Top complaints mined from reviews: Temperature Retention. The return rate is 2.1%.
- What does it cost to enter the thermos lunch box niche?
- Listings span $19.26–$65.41; the average listing price is $31.19 (sweet spot $15–$100). The average incumbent carries 1,925 reviews — the moat a new listing must climb.