Strainer
FailShoppers spend an estimated $5K a year here, so Strainer is a Fail.
- Flapen Score
- 38 / 100Top 41% of 214 Home niches · +2 vs the category median of 3638
- Market size
- $5K/yr6K searches / yr
- 90-day growth
- +12.6%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 11 sellers
Flapen Score
Strainer against its category
The dotted line is the Home average. Past it, Strainer is stronger. Inside it, weaker.
Market
The Strainer market on Amazon at a glance
Shoppers on Amazon Singapore searched for Strainer 6K times last year and spent an estimated $5K. The top 5 brands take 85% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- +12.6%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $5Ka year
- Top search term
- colander3K searches a year
02 · Price
A sale here is worth $27.75.
Listings sell for $27.75 on average, from $9.92 to $39.28. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $27.75 that is $0 to $3K a year per listing.
- Average price
- $27.75inside the $15 to $100 sweet spot
- Price range
- $9.92–$39.28
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.6%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #20 within Home. It carries 5,632 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 100%
- Out of stock, average day
- 12.8%
- Average rank
- #20in Home
- Average rating
- 4.72 starsAmazon Singapore average 4.47 stars
- Average reviews
- 5,632per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Strainer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cuisinart Set of 3 Fine Mesh Stainless Steel Strainers
- Price
- $25.37
- Rating
- 4.7/5
- Reviews
- 33,346
- Age
- 13y ago

Nagao Tsubamesanjo Deep Bowl Colander Set Standard Outer Diameter 9.1 inches (23 cm) 18-8 Stainless Steel Made in Japan
- Price
- $22.85
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 4y ago

OXO Good Grips Stainless Steel 5 qt./ 4.7 L Colander
- Price
- $39.28
- Rating
- 4.8/5
- Reviews
- 2,242
- Age
- 4y ago

Zwilling 39643-020 Zwilling Table Strainer 7.9 inches (20 cm) Colander Punched Stainless Steel
- Price
- $28.10
- Rating
- 4.6/5
- Reviews
- 2,046
- Age
- 9y ago

Zwilling Table 39643-024 Strainer 24cm Silver
- Price
- $38.53
- Rating
- 4.7/5
- Reviews
- 2,063
- Age
- 9y ago
Trending
estimated 90-day click momentum
U.S. Kitchen Supply - Premium Quality Over The Sink Stainless Steel Oval Colander with Fine Mesh 6 Quart Strainer Basket & Expandable Rubber Grip Handles - Strain Drain Rinse Fruits Vegetables
- Price
- $33.69
- Rating
- 4.6/5
- Reviews
- 10,036
- Age
- 2y ago

Cuisinart Set of 3 Fine Mesh Stainless Steel Strainers
- Price
- $25.37
- Rating
- 4.7/5
- Reviews
- 33,346
- Age
- 13y ago

Stainless Steel Fine Mesh Strainer Set Colander Set with 1 Large Flour Sifter (Sturdy Handle) 1 Small Mesh Sieve for Pasta & Rice 1 Silicone Can Strainer Durable Dishwasher Safe 5-Year Warranty
- Price
- $33.18
- Rating
- 4.6/5
- Reviews
- 610
- Age
- 3y ago

Shimomura Planning 27537 Scooping Colander Can Drainer Hot Water Dishwasher Safe Oval Shape Along the Side of the Pot Draining Vegetables and Noodles at once Broccoli Carrot Stainless Steel
- Price
- $9.92
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5y ago

Zwilling Table 39643-024 Strainer 24cm Silver
- Price
- $38.53
- Rating
- 4.7/5
- Reviews
- 2,063
- Age
- 9y ago
Newest
by launch date
U.S. Kitchen Supply - Premium Quality Over The Sink Stainless Steel Oval Colander with Fine Mesh 6 Quart Strainer Basket & Expandable Rubber Grip Handles - Strain Drain Rinse Fruits Vegetables
- Price
- $33.69
- Rating
- 4.6/5
- Reviews
- 10,036
- Age
- 2y ago

Stainless Steel Fine Mesh Strainer Set Colander Set with 1 Large Flour Sifter (Sturdy Handle) 1 Small Mesh Sieve for Pasta & Rice 1 Silicone Can Strainer Durable Dishwasher Safe 5-Year Warranty
- Price
- $33.18
- Rating
- 4.6/5
- Reviews
- 610
- Age
- 3y ago

Nagao Tsubamesanjo Deep Bowl Colander Set Standard Outer Diameter 9.1 inches (23 cm) 18-8 Stainless Steel Made in Japan
- Price
- $22.85
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 4y ago

OXO Good Grips Stainless Steel 5 qt./ 4.7 L Colander
- Price
- $39.28
- Rating
- 4.8/5
- Reviews
- 2,242
- Age
- 4y ago

Shimomura Planning 27537 Scooping Colander Can Drainer Hot Water Dishwasher Safe Oval Shape Along the Side of the Pot Draining Vegetables and Noodles at once Broccoli Carrot Stainless Steel
- Price
- $9.92
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
11
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
6%
- Cuisinart24%
- ZWILLING22%
- 下村企販15%
- Nagao13%
- OXO11%
- Gourmet Easy9%
- Open — no brand owns it (1 brand, 6%)
Demand
Strainer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7× · 11 of 12 months tracked
Search terms
Top Strainer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- colander3K/yr
- strainer2K/yr
- sieve1K/yr
Reviews and returns
What reviews say buyers love and hate about Strainer
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Strainer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









