Is strainer profitable to sell on Amazon Singapore?

The niche generates $5K/yr across 9 tracked products. 90-day search growth is +12.6%. Flapen's verdict: Skip it (38/100).

How competitive is the strainer niche?

7 brands and 11 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 85% of demand.

What does it cost to enter the strainer niche?

Listings span $9.92–$39.28; the average listing price is $27.75 (sweet spot $15–$100). The average incumbent carries 5,632 reviews — the moat a new listing must climb.

strainer

Skip it

A small market ($5K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.75

avg listing price — sweet spot $15–$100

Price range

Great$9.92–$39.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+12.6%

90-day search growth — must beat 0% to launch

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,632.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$5K

$5K/yr · 6K searches

According to Flapen's Amazon Singapore niche tracking, strainer is a $5K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

strainer market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $3K–$7K; units × avg price
Conversion rate: 2.7%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 11%
Out of stock: 12.8%
Avg brand age: 68 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Cuisinart24%
ZWILLING22%
下村企販15%
Nagao13%
OXO11%
Gourmet Easy9%
Open — no brand owns it (1 brand, 6%)

Demand

Weekly Amazon search volume, last 46 weeks — +12.6% search growth over the last 90 days.

Open Trend

Top strainer search terms

colander3K/yr +22.2%1.1% conv.
strainer2K/yr +11.4%1.0% conv.
sieve1K/yr -6.7%3.4% conv.

All search terms

Top strainer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cuisinart Set of 3 Fine Mesh Stainless Steel Strainers

Cuisinart$25.374.7★33,346 rev

Nagao Tsubamesanjo Deep Bowl Colander Set Standard Outer Diameter 9.1 inches (23 cm) 18-8 Stainless Steel Made in Japan

Nagao$22.854.5★339 rev

OXO Good Grips Stainless Steel 5 qt./ 4.7 L Colander

OXO$39.284.8★2,242 rev

Zwilling 39643-020 Zwilling Table Strainer 7.9 inches (20 cm) Colander Punched Stainless Steel

ZWILLING$28.104.6★2,046 rev

Zwilling Table 39643-024 Strainer 24cm Silver

ZWILLING$38.534.7★2,063 rev

Newest

by launch date

U.S. Kitchen Supply - Premium Quality Over The Sink Stainless Steel Oval Colander with Fine Mesh 6 Quart Strainer Basket & Expandable Rubber Grip Handles - Strain Drain Rinse Fruits Vegetables

U.S. Kitchen Supply$33.6910,036 rev

2y ago

Stainless Steel Fine Mesh Strainer Set Colander Set with 1 Large Flour Sifter (Sturdy Handle) 1 Small Mesh Sieve for Pasta & Rice 1 Silicone Can Strainer Durable Dishwasher Safe 5-Year Warranty

Gourmet Easy$33.18610 rev

3y ago

Nagao Tsubamesanjo Deep Bowl Colander Set Standard Outer Diameter 9.1 inches (23 cm) 18-8 Stainless Steel Made in Japan

Nagao$22.85339 rev

4y ago

OXO Good Grips Stainless Steel 5 qt./ 4.7 L Colander

OXO$39.282,242 rev

4y ago

Shimomura Planning 27537 Scooping Colander Can Drainer Hot Water Dishwasher Safe Oval Shape Along the Side of the Pot Draining Vegetables and Noodles at once Broccoli Carrot Stainless Steel

下村企販$9.924 rev

5y ago

What buyers say about strainer

What buyers praise and complain about, mined from review topics.

Top return reasons

Size-Overall100%

Common questions

Is strainer profitable to sell on Amazon Singapore?: The niche generates $5K/yr across 9 tracked products. 90-day search growth is +12.6%. Flapen's verdict: Skip it (38/100).
How competitive is the strainer niche?: 7 brands and 11 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 85% of demand.
What does it cost to enter the strainer niche?: Listings span $9.92–$39.28; the average listing price is $27.75 (sweet spot $15–$100). The average incumbent carries 5,632 reviews — the moat a new listing must climb.