Is steak knife profitable to sell on Amazon Singapore?

The niche generates $5K/yr across 8 tracked products. 90-day search growth is +5.7%. Flapen's verdict: Skip it (35/100).

How competitive is the steak knife niche?

7 brands and 7 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.

What does it cost to enter the steak knife niche?

Listings span $11.42–$92.49; the average listing price is $50.98 (sweet spot $15–$100). The average incumbent carries 3,994 reviews — the moat a new listing must climb.

steak knife

Skip it

A small market ($5K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$50.98

avg listing price — sweet spot $15–$100

Price range

Great$11.42–$92.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+5.7%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,994.38

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad$5K

$5K/yr · 5K searches

Signals High Price

According to Flapen's Amazon Singapore niche tracking, steak knife is a $5K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 35/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

steak knife market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$5K; units × avg price
Conversion rate: 1.8%
Avg BSR: #78
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 5.0%
Avg brand age: 44 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

WMF28%
Cuisinart22%
RÖSLE21%
Tramontina10%
SYOKAMI7%
KitchenAid6%
Open — no brand owns it (1 brand, 5%)

Demand

Weekly Amazon search volume, last 46 weeks — +5.7% search growth over the last 90 days.

Open Trend

Top steak knife search terms

steak knife3K/yr +34.4%0.4% conv.
steak knives2K/yr -19.2%0.8% conv.
steak knife set862/yr -28.5%0.5% conv.

All search terms

Top steak knife products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cusinart Knife Set 6pc Steak Knife Set with Steel Blades for Precise Cutting Lightweight Stainless Steel & Durable C77TR-6PSK Black

Cuisinart$25.454.6★13,341 rev

RÖSLE Steak Knife Set of 4 High-Quality Steak Knife with Sharp-Ground Blade Made of Special Steel Blade POM Includes Practical Wooden Box Black 4 x 25.2 x 11 cm 4 Pieces (Pack of 1)

RÖSLE$44.324.7★838 rev

WMF Accessories 1289616046 - Steak knives set 6 pc set

WMF$92.494.7★991 rev

Tramontina Tradicional 3 Pcs Steak Knives Stainless Steel

Tramontina$11.424.6★947 rev

WMF Cutlery 1280239990 - Steak knife & Fork 12 pc set

WMF$52.504.8★10,604 rev

Newest

by launch date

RÖSLE Steak Knife Set of 4 High-Quality Steak Knife with Sharp-Ground Blade Made of Special Steel Blade POM Includes Practical Wooden Box Black 4 x 25.2 x 11 cm 4 Pieces (Pack of 1)

RÖSLE$44.32838 rev

1y ago

Arcos$55.001,714 rev

2y ago

KitchenAid Gourmet 4 Piece Forged Triple Rivet Steak Knife Set High Carbon Japanese Steel Sharp Kitchen Knife Set 4.5 inch Black

KitchenAid$41.561,946 rev

2y ago

SYOKAMI Steak Knives Set Of 6 4.8 Inch High-Carbon Japanese Stainless Steel Non-serrated Steak Knife With Wood Handle Damascus Pattern Full Tang Design Razor-Sharp Dinner Knives With Gift Box

SYOKAMI$85.121,574 rev

3y ago

Tramontina Tradicional 3 Pcs Steak Knives Stainless Steel

Tramontina$11.42947 rev

4y ago

Common questions

Is steak knife profitable to sell on Amazon Singapore?: The niche generates $5K/yr across 8 tracked products. 90-day search growth is +5.7%. Flapen's verdict: Skip it (35/100).
How competitive is the steak knife niche?: 7 brands and 7 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.
What does it cost to enter the steak knife niche?: Listings span $11.42–$92.49; the average listing price is $50.98 (sweet spot $15–$100). The average incumbent carries 3,994 reviews — the moat a new listing must climb.