- Flapen Score
- 38 / 100Top 41% of 214 Home niches · +2 vs the category median of 3638
- Market size
- $14K/yr165K searches / yr
- 90-day growth
- +38.9%search demand this quarter
- Competition
- 62%top-5 click share · 1 brands · 9 sellers
Flapen Score
Stanley against its category
The dotted line is the Home average. Past it, Stanley is stronger. Inside it, weaker.
Market
The Stanley market on Amazon at a glance
Shoppers on Amazon Singapore searched for Stanley 165K times last year and spent an estimated $14K. One brand takes every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 165K
- Growth, 90 days vs prior 90
- +38.9%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $14Ka year
- Top search term
- stanley98K searches a year
02 · Price
A sale here is worth $54.81.
Listings sell for $54.81 on average, from $31.52 to $77.64. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $54.81 that is $0 to $5K a year per listing.
- Average price
- $54.81inside the $15 to $100 sweet spot
- Price range
- $31.52–$77.64
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.4%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 35.7% of listings are out of stock. The average listing ranks #297 within Home. It carries 30,728 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 76%
- Out of stock, average day
- 35.7%
- Average rank
- #297in Home
- Average rating
- 4.59 starsAmazon Singapore average 4.47 stars
- Average reviews
- 30,728per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Stanley products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
0%
- Brand 1100%
- Open — no brand owns it (0%)
Demand
Stanley search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.8× · 9 of 12 months tracked
Search terms
Top Stanley search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stanley98K/yr
- stanley tumbler34K/yr
- stanley bottle10K/yr
- stanley cup13K/yr
- stanley iceflow4K/yr
- stanley water bottle4K/yr
- stanley quencher1K/yr
- stanely343/yr
- stanley sg1K/yr
Reviews and returns
What reviews say buyers love and hate about Stanley
We read the reviews and the return reasons for every product selling here.
“As described, I recommend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stanley questions
Answered from the same tracked data.









