- Flapen Score
- 38 / 100Top 41% of 214 Home niches · +2 vs the category median of 3638
- Market size
- $14K/yr165K searches / yr
- 90-day growth
- +38.9%search demand this quarter
- Competition
- 62%top-5 click share · 1 brands · 9 sellers
Flapen Score
Stanley against its category
The dotted line is the Home average. Past it, Stanley is stronger. Inside it, weaker.
Market
The Stanley market on Amazon at a glance
Shoppers on Amazon Singapore searched for Stanley 165K times last year and spent an estimated $14K. One brand takes every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 165K
- Growth, 90 days vs prior 90
- +38.9%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $14Ka year
- Top search term
- stanley98K searches a year
02 · Price
A sale here is worth $54.81.
Listings sell for $54.81 on average, from $31.52 to $77.64. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $54.81 that is $0 to $5K a year per listing.
- Average price
- $54.81inside the $15 to $100 sweet spot
- Price range
- $31.52–$77.64
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.4%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 35.7% of listings are out of stock. The average listing ranks #297 within Home. It carries 30,728 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 76%
- Out of stock, average day
- 35.7%
- Average rank
- #297in Home
- Average rating
- 4.59 starsAmazon Singapore average 4.47 stars
- Average reviews
- 30,728per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Stanley products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Stanley Cafe To Go Vacuum Mug 11.8 oz (0.35 L) Rose Quartz Keeps Drinks Hot or Cold Stainless Steel Tumbler Coffee Mug Gift Ready Dishwasher Safe
- Price
- $31.78
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 1y ago

Stanley Quencher H2.0 FlowState Stainless Steel Vacuum Insulated Tumbler with Lid and Straw for Water Iced Tea or Coffee Smoothie and More Lilac 40oz
- Price
- $69.06
- Rating
- 4.7/5
- Reviews
- 139,770
- Age
- 2y ago

Stanley H2.0 Vacuum Quencher 0.88 L (0.88 L) Twilight Cold Insulation Heavy Duty Straw Water Bottle Summer Outdoors Dishwasher Safe
- Price
- $51.35
- Rating
- 4.5/5
- Reviews
- 696
- Age
- 1y ago

Stanley IceFlow Flip Straw 2.0 Vacuum Tumbler 29.7 oz (0.88 L / 880 ml) Dry Pine Water Bottle with Cold Retention Ideal for Sports and Outdoor Use Includes Warranty Japan Authorized Product
- Price
- $49.59
- Rating
- 4.6/5
- Reviews
- 358
- Age
- 1y ago

Stanley Ice Flow Flip Straw 2.0 Rose Quartz Vacuum Tumbler 0.88 L Water Bottle Cold Insulation Stainless Steel Bottle Water Bottle Sports Outdoor Activities
- Price
- $51.02
- Rating
- 4.6/5
- Reviews
- 358
- Age
- 1y ago
Trending
estimated 90-day click momentum
Stanley H2.0 Vacuum Quencher 0.88 L (0.88 L) Twilight Cold Insulation Heavy Duty Straw Water Bottle Summer Outdoors Dishwasher Safe
- Price
- $51.35
- Rating
- 4.5/5
- Reviews
- 696
- Age
- 1y ago

Stanley IceFlow Flip Straw 2.0 Water Bottle 24 OZ | Built-In Straw with Larger Opening | Lightweight & Leak-Resistant | Insulated Stainless Steel | BPA-Free | Navy
- Price
- $66.67
- Rating
- 4.6/5
- Reviews
- 8,787
- Age
- 2y ago

Stanley Cafe To Go Vacuum Mug 11.8 oz (0.35 L) Black 2.0 Keeps Drinks Hot or Cold Stainless Steel Tumbler Coffee Mug Gift Ready Dishwasher Safe
- Price
- $31.52
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 1y ago

Stanley H2.0 Vacuum Quencher 0.88 L (0.88 L) Black 2.0 Insulated Durable Straw Water Bottle Summer Outdoors Dishwasher Safe
- Price
- $50.61
- Rating
- 4.5/5
- Reviews
- 696
- Age
- 2y ago

Stanley IceFlow Flip Straw 2.0 Vacuum Tumbler 29.7 oz (0.88 L / 880 ml) Dry Pine Water Bottle with Cold Retention Ideal for Sports and Outdoor Use Includes Warranty Japan Authorized Product
- Price
- $49.59
- Rating
- 4.6/5
- Reviews
- 358
- Age
- 1y ago
Newest
by launch date
Stanley Cafe To Go Vacuum Mug 11.8 oz (0.35 L) Rose Quartz Keeps Drinks Hot or Cold Stainless Steel Tumbler Coffee Mug Gift Ready Dishwasher Safe
- Price
- $31.78
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 1y ago

Stanley Cafe To Go Vacuum Mug 11.8 oz (0.35 L) Black 2.0 Keeps Drinks Hot or Cold Stainless Steel Tumbler Coffee Mug Gift Ready Dishwasher Safe
- Price
- $31.52
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 1y ago

Stanley IceFlow Flip Straw 2.0 Vacuum Tumbler 29.7 oz (0.88 L / 880 ml) Dry Pine Water Bottle with Cold Retention Ideal for Sports and Outdoor Use Includes Warranty Japan Authorized Product
- Price
- $49.59
- Rating
- 4.6/5
- Reviews
- 358
- Age
- 1y ago

Stanley Ice Flow Flip Straw 2.0 Rose Quartz Vacuum Tumbler 0.88 L Water Bottle Cold Insulation Stainless Steel Bottle Water Bottle Sports Outdoor Activities
- Price
- $51.02
- Rating
- 4.6/5
- Reviews
- 358
- Age
- 1y ago

Stanley IceFlow Flip Straw 2.0 Vacuum Tumbler 29.7 oz (0.88 L / 880 ml) Ash Water Bottle with Cold Retention Ideal for Sports and Outdoor Use Includes Warranty Japan Authorized Product
- Price
- $51.35
- Rating
- 4.6/5
- Reviews
- 358
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 99%
Open market
0%
- STANLEY100%
- Open — no brand owns it (0%)
Demand
Stanley search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.8× · 9 of 12 months tracked
Search terms
Top Stanley search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stanley98K/yr
- stanley tumbler34K/yr
- stanley bottle10K/yr
- stanley cup13K/yr
- stanley iceflow4K/yr
- stanley water bottle4K/yr
- stanley quencher1K/yr
- stanely343/yr
- stanley sg1K/yr
Reviews and returns
What reviews say buyers love and hate about Stanley
We read the reviews and the return reasons for every product selling here.
“As described, I recommend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stanley questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









