Skip to content

Spatula

Fail

Shoppers spend an estimated $814 a year here, so Spatula is a Fail.

Flapen Score
39
39 / 100
Top 37% of 214 Home niches · +3 vs the category median of 36
Market size
$814/yr9K searches / yr
90-day growth
+11.5%search demand this quarter
Competition
62%top-5 click share · 10 brands · 17 sellers

Flapen Score

Spatula against its category

The dotted line is the Home average. Past it, Spatula is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spatula market on Amazon at a glance

Shoppers on Amazon Singapore searched for Spatula 9K times last year and spent an estimated $814. The top 5 brands take 73% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $814 a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
0.6%
Market size, estimated
$814a year
Top search term
spatula5K searches a year

02 · Price

A sale here is worth $15.69.

Listings sell for $15.69 on average, from $9.01 to $28.10. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $15.69 that is $0 to $2K a year per listing.

Average price
$15.69inside the $15 to $100 sweet spot
Price range
$9.01–$28.10
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #44 within Home. It carries 2,122 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
17.2%
Average rank
#44in Home
Average rating
4.67 starsAmazon Singapore average 4.47 stars
Average reviews
2,122per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Spatula products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

17

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

21%

  • Brand 125%
  • Brand 219%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 67%

Demand

Spatula search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 9.4× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Spatula

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Spatula questions

Answered from the same tracked data.