Is spatula profitable to sell on Amazon Singapore?

The niche generates $814/yr across 12 tracked products. 90-day search growth is +11.5%. Flapen's verdict: Skip it (39/100).

How competitive is the spatula niche?

10 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 73% of demand.

What does it cost to enter the spatula niche?

Listings span $9.01–$28.10; the average listing price is $15.69 (sweet spot $15–$100). The average incumbent carries 2,122 reviews — the moat a new listing must climb.

spatula

Skip it

A small market ($814/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$15.69

avg listing price — sweet spot $15–$100

Price range

Good$9.01–$28.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,121.92

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.5%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$814

$814/yr · 9K searches

According to Flapen's Amazon Singapore niche tracking, spatula is a $814/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

spatula market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $4K–$8K; units × avg price
Conversion rate: 0.6%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 17%
Out of stock: 17.2%
Avg brand age: 69 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

21%

OXO25%
KitsKap19%
BodiCal11%
AcoWELL10%
Nagao7%
Cuisinart7%

Demand

Weekly Amazon search volume, last 43 weeks — +11.5% search growth over the last 90 days.

Open Trend

Top spatula products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Silicone Spatula Set 2 Pcs Heat Resistant Rubber Spatula for Non-stick Cookware BPA Free (Black)

KitsKap$9.014.7★1,210 rev

OXO Good Grips Silicone Spatula Set Multicolor 3 Piece 11299900

OXO$28.104.7★3,381 rev

Pack of 2 Silicone Spatulas Heat Resistant up to 315.6 C for Non-Stick Pots Kitchen Utensil Set for Eggs Pancakes Heat Resistant Silicone Handle

BodiCal$17.604.7★1,496 rev

AcoWELL 2 Pack Silicone Spatula Set with Elegant Wooden Handle Heat Resistant Solid & Slotted Turner for Non Stick Pans Great Kitchen Spatulas Cooking Utensils for Sautéing Frying and Flipping

AcoWELL$21.664.8★200 rev

Nagao Tsubamesanjo Silicone Heat Resistant Rubber Spatula Large Black One-Piece Mold Cooking Confectionery Made in Japan

Nagao$11.894.5★1,122 rev

Newest

by launch date

AcoWELL 2 Pack Silicone Spatula Set with Elegant Wooden Handle Heat Resistant Solid & Slotted Turner for Non Stick Pans Great Kitchen Spatulas Cooking Utensils for Sautéing Frying and Flipping

AcoWELL$21.66200 rev

1y ago

MUJI 84376313 Silicone Turner

MUJI$10.70118 rev

1y ago

KLAQQED 3Pcs Silicone Spatula Set Heat Resistant Spatulas for Nonstick Cookware Fish Turner Plastic Spatulas Rubber Wok Spatula Long Large Spatula Silicone Cooking Use Kitchen Utensils Set

KLAQQED$19.981,773 rev

2y ago

Nagao Tsubamesanjo Silicone Heat Resistant Rubber Spatula Large Black One-Piece Mold Cooking Confectionery Made in Japan

Nagao$11.891,122 rev

4y ago

Silicone Spatula Set 2 Pcs Heat Resistant Rubber Spatula for Non-stick Cookware BPA Free (Black)

KitsKap$9.011,210 rev

4y ago

What buyers say about spatula

What buyers praise and complain about, mined from review topics.

Top return reasons

Size-Overall50%

Product Condition38%

Adhesion/Stickiness13%

Common questions

Is spatula profitable to sell on Amazon Singapore?: The niche generates $814/yr across 12 tracked products. 90-day search growth is +11.5%. Flapen's verdict: Skip it (39/100).
How competitive is the spatula niche?: 10 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 73% of demand.
What does it cost to enter the spatula niche?: Listings span $9.01–$28.10; the average listing price is $15.69 (sweet spot $15–$100). The average incumbent carries 2,122 reviews — the moat a new listing must climb.