Sewing Machine
FailThe top 5 brands take 100% of clicks, so Sewing Machine is a Fail.
- Flapen Score
- 32 / 100Ranks 145 of 214 Home niches · −4 vs the category median of 3632
- Market size
- $16K/yr12K searches / yr
- 90-day growth
- +45.3%search demand this quarter
- Competition
- 88%top-5 click share · 2 brands · 7 sellers
Flapen Score
Sewing Machine against its category
The dotted line is the Home average. Past it, Sewing Machine is stronger. Inside it, weaker.
Market
The Sewing Machine market on Amazon at a glance
Shoppers on Amazon Singapore searched for Sewing Machine 12K times last year and spent an estimated $16K. All 2 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- +45.3%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $16Ka year
- Top search term
- sewing machine8K searches a year
02 · Price
A sale here is worth $220.96.
Listings sell for $220.96 on average, from $62.87 to $398.84. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $220.96 that is $0 to $22K a year per listing.
- Average price
- $220.96above the $15 to $100 sweet spot
- Price range
- $62.87–$398.84
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$22K
- Returns
- 0.8%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #1,159 within Home. It carries 419 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 71%
- Out of stock, average day
- 16.8%
- Average rank
- #1,159in Home
- Average rating
- 4.54 starsAmazon Singapore average 4.47 stars
- Average reviews
- 419per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Sewing Machine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Brother Home Sewing Machine JV1400 White/Pink
- Price
- $135.54
- Rating
- 4.9/5
- Reviews
- 8
- Age
- 7y ago

Brother KE14S little angel sewing machine with finger guard (14 stitches)
- Price
- $193.56
- Rating
- 4.5/5
- Reviews
- 1,469
- Age
- 2y ago

Brother J17s Semi-Automatic Sewing Machine Electromechanical Sewing Machines (White Semi-Automatic Sewing Machine Step 4 4 mm Buttons)
- Price
- $199.15
- Rating
- 4.5/5
- Reviews
- 1,421
- Age
- 2y ago

Brother Sewing Machine AS2730S White
- Price
- $196.55
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 5y ago

Mini Sewing Machine Electric Sewing Machine Household Embroidery Machine with Seaming Function/12 Stitch Patterns/Automatic Winder Small Sewing Machine for Kids Beginners DIY (100-240V)(#3)
- Price
- $62.87
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3y ago
Trending
estimated 90-day click momentum
Brother KE14S little angel sewing machine with finger guard (14 stitches)
- Price
- $193.56
- Rating
- 4.5/5
- Reviews
- 1,469
- Age
- 2y ago

Brother Innov-is A16 Sewing Machine
- Price
- $398.84
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 5y ago

Brother Home Sewing Machine JV1400 White/Pink
- Price
- $135.54
- Rating
- 4.9/5
- Reviews
- 8
- Age
- 7y ago

Brother FS60X Sewing Machine White
- Price
- $360.19
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 4y ago

Brother Sewing Machine AS2730S White
- Price
- $196.55
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 5y ago
Newest
by launch date
Brother KE14S little angel sewing machine with finger guard (14 stitches)
- Price
- $193.56
- Rating
- 4.5/5
- Reviews
- 1,469
- Age
- 2y ago

Brother J17s Semi-Automatic Sewing Machine Electromechanical Sewing Machines (White Semi-Automatic Sewing Machine Step 4 4 mm Buttons)
- Price
- $199.15
- Rating
- 4.5/5
- Reviews
- 1,421
- Age
- 2y ago

Mini Sewing Machine Electric Sewing Machine Household Embroidery Machine with Seaming Function/12 Stitch Patterns/Automatic Winder Small Sewing Machine for Kids Beginners DIY (100-240V)(#3)
- Price
- $62.87
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3y ago

Brother FS60X Sewing Machine White
- Price
- $360.19
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 4y ago

Brother Sewing Machine AS2730S White
- Price
- $196.55
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Brother92%
- LEYH PHARMA Gmbh8%
Demand
Sewing Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 2.0× · 11 of 12 months tracked
Search terms
Top Sewing Machine search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sewing machine8K/yr
- brother sewing machine2K/yr
- singer sewing machine1K/yr
Reviews and returns
What reviews say buyers love and hate about Sewing Machine
We read the reviews and the return reasons for every product selling here.
“The needles broken twice”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sewing Machine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









