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Sewing Machine

Fail

The top 5 brands take 100% of clicks, so Sewing Machine is a Fail.

Flapen Score
32
32 / 100
Ranks 145 of 214 Home niches · −4 vs the category median of 36
Market size
$16K/yr12K searches / yr
90-day growth
+45.3%search demand this quarter
Competition
88%top-5 click share · 2 brands · 7 sellers

Flapen Score

Sewing Machine against its category

The dotted line is the Home average. Past it, Sewing Machine is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sewing Machine market on Amazon at a glance

Shoppers on Amazon Singapore searched for Sewing Machine 12K times last year and spent an estimated $16K. All 2 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+45.3%
Conversion, latest week
0.6%
Market size, estimated
$16Ka year
Top search term
sewing machine8K searches a year

02 · Price

A sale here is worth $220.96.

Listings sell for $220.96 on average, from $62.87 to $398.84. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $220.96 that is $0 to $22K a year per listing.

Average price
$220.96above the $15 to $100 sweet spot
Price range
$62.87–$398.84
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$22K
Returns
0.8%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #1,159 within Home. It carries 419 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
71%
Out of stock, average day
16.8%
Average rank
#1,159in Home
Average rating
4.54 starsAmazon Singapore average 4.47 stars
Average reviews
419per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Sewing Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 28%

Demand

Sewing Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Nov · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Search terms

Top Sewing Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sewing machine8K/yr
  • brother sewing machine2K/yr
  • singer sewing machine1K/yr

Reviews and returns

What reviews say buyers love and hate about Sewing Machine

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Durability”
0.8%of orders come back
“The needles broken twice”
A buyer, on “Durability”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common Sewing Machine questions

Answered from the same tracked data.