How competitive is the Sewing Machine niche on Amazon Singapore?

2 brands and 7 sellers compete in Sewing Machine on Amazon Singapore. The top 5 Sewing Machine products take 88% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Sewing Machine niche?

Sewing Machine sells for $220.96 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $62.87–$398.84. The average incumbent carries 419 reviews — the moat a new listing must climb.

Sewing Machine

brand-locked demand (top 5 brands take 100% of clicks) — Sewing Machine doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 145 of 214 Home niches · −4 vs the category median of 36

This niche Category average · 214 niches

Is Sewing Machine profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Sewing Machine is a $16K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Sewing Machine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +45.3% over the last 90 days and 0.6% of searches end in a purchase.

$16K

revenue / yr

Units sold / yr100

Search volume / yr+45.3%12K

Conversion rate0.6%

Avg price$220.96

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 7

Top-5 product click share88%

Open market0%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Top Sewing Machine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Brother Home Sewing Machine JV1400 White/Pink

Price: $135.54
Rating: 4.9/5
Reviews: 8
Age: 7y ago

Brother KE14S little angel sewing machine with finger guard (14 stitches)

Price: $193.56
Rating: 4.5/5
Reviews: 1,469
Age: 2y ago

Brother J17s Semi-Automatic Sewing Machine Electromechanical Sewing Machines (White Semi-Automatic Sewing Machine Step 4 4 mm Buttons)

Price: $199.15
Rating: 4.5/5
Reviews: 1,421
Age: 2y ago

Brother Sewing Machine AS2730S White

Price: $196.55
Rating: 4.6/5
Reviews: 5
Age: 5y ago

Mini Sewing Machine Electric Sewing Machine Household Embroidery Machine with Seaming Function/12 Stitch Patterns/Automatic Winder Small Sewing Machine for Kids Beginners DIY (100-240V)(#3)

Price: $62.87
Rating: 4.0/5
Reviews: 1
Age: 3y ago

Newest

by launch date

Brother KE14S little angel sewing machine with finger guard (14 stitches)

Price: $193.56
Rating: 4.5/5
Reviews: 1,469
Age: 2y ago

Brother J17s Semi-Automatic Sewing Machine Electromechanical Sewing Machines (White Semi-Automatic Sewing Machine Step 4 4 mm Buttons)

Price: $199.15
Rating: 4.5/5
Reviews: 1,421
Age: 2y ago

Mini Sewing Machine Electric Sewing Machine Household Embroidery Machine with Seaming Function/12 Stitch Patterns/Automatic Winder Small Sewing Machine for Kids Beginners DIY (100-240V)(#3)

Price: $62.87
Rating: 4.0/5
Reviews: 1
Age: 3y ago

Brother FS60X Sewing Machine White

Price: $360.19
Rating: 4.4/5
Reviews: 10
Age: 4y ago

Brother Sewing Machine AS2730S White

Price: $196.55
Rating: 4.6/5
Reviews: 5
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Brother92%
LEYH PHARMA Gmbh8%

Sewing Machine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume12KCVR0.6%Products7Brands2Top 5 Brands100%OOS Rate16.8%Rating4.5★Reviews419Avg BSR#1,159

Top Sewing Machine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sewing machine8K/yr +42.8%0.1% conv.
brother sewing machine2K/yr +90.2%0.5% conv.
singer sewing machine1K/yr +7.6%0.0% conv.

What reviews say buyers love and hate about Sewing Machine

What buyers mention most, as a share of all reviews.

What buyers complain about

100% of reviews

Durability100%

“The needles broken twice”

Common Sewing Machine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sewing Machine 32/100 on Amazon Singapore — Skip it. The niche generates $16K/yr across 7 tracked products. Search demand moved +45.3% over the last 90 days.