Is sewing machine profitable to sell on Amazon Singapore?

The niche generates $16K/yr across 7 tracked products. 90-day search growth is +45.3%. Flapen's verdict: Skip it (32/100).

How competitive is the sewing machine niche?

2 brands and 7 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sewing machine?

Top complaints mined from reviews: Durability. The return rate is 0.8%.

What does it cost to enter the sewing machine niche?

Listings span $62.87–$398.84; the average listing price is $220.96 (sweet spot $15–$100). The average incumbent carries 419 reviews — the moat a new listing must climb.

sewing machine

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great418.71

avg incumbent reviews — the moat a new listing must climb

Growth

Good+45.3%

90-day search growth — must beat 0% to launch

Avg price

Okay$220.96

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Bad$62.87–$398.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad88%

top-5 click share — a locked-up shelf

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$16K

$16K/yr · 12K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Singapore niche tracking, sewing machine is a $16K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sewing machine market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$22K; units × avg price
Conversion rate: 0.6%
Avg BSR: #1,159
Page quality: 0%
Prime: 71%
Sponsored: 14%
Out of stock: 16.8%
Avg brand age: 65 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Brother92%
LEYH PHARMA Gmbh8%

Demand

Weekly Amazon search volume, last 47 weeks — +45.3% search growth over the last 90 days.

Open Trend

Top sewing machine search terms

sewing machine8K/yr +42.8%0.1% conv.
brother sewing machine2K/yr +90.2%0.5% conv.
singer sewing machine1K/yr +7.6%0.0% conv.

All search terms

Top sewing machine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brother Home Sewing Machine JV1400 White/Pink

Brother$135.544.9★8 rev

Brother KE14S little angel sewing machine with finger guard (14 stitches)

Brother$193.564.5★1,469 rev

Brother J17s Semi-Automatic Sewing Machine Electromechanical Sewing Machines (White Semi-Automatic Sewing Machine Step 4 4 mm Buttons)

Brother$199.154.5★1,421 rev

Brother Sewing Machine AS2730S White

Brother$196.554.6★5 rev

Mini Sewing Machine Electric Sewing Machine Household Embroidery Machine with Seaming Function/12 Stitch Patterns/Automatic Winder Small Sewing Machine for Kids Beginners DIY (100-240V)(#3)

LEYH PHARMA Gmbh$62.874.0★1 rev

Newest

by launch date

Brother KE14S little angel sewing machine with finger guard (14 stitches)

Brother$193.561,469 rev

2y ago

Brother J17s Semi-Automatic Sewing Machine Electromechanical Sewing Machines (White Semi-Automatic Sewing Machine Step 4 4 mm Buttons)

Brother$199.151,421 rev

2y ago

Mini Sewing Machine Electric Sewing Machine Household Embroidery Machine with Seaming Function/12 Stitch Patterns/Automatic Winder Small Sewing Machine for Kids Beginners DIY (100-240V)(#3)

LEYH PHARMA Gmbh$62.871 rev

3y ago

Brother FS60X Sewing Machine White

Brother$360.1910 rev

4y ago

Brother Sewing Machine AS2730S White

Brother$196.555 rev

5y ago

What buyers say about sewing machine

What buyers praise and complain about, mined from review topics.

What buyers complain about

Durability100%

“The needles broken twice”

Common questions

Is sewing machine profitable to sell on Amazon Singapore?: The niche generates $16K/yr across 7 tracked products. 90-day search growth is +45.3%. Flapen's verdict: Skip it (32/100).
How competitive is the sewing machine niche?: 2 brands and 7 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sewing machine?: Top complaints mined from reviews: Durability. The return rate is 0.8%.
What does it cost to enter the sewing machine niche?: Listings span $62.87–$398.84; the average listing price is $220.96 (sweet spot $15–$100). The average incumbent carries 419 reviews — the moat a new listing must climb.