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Scrub Daddy

Fail

Shoppers spend an estimated $1K a year here, so Scrub Daddy is a Fail.

Flapen Score
30
30 / 100
Ranks 166 of 214 Home niches · −6 vs the category median of 36
Market size
$1K/yr11K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
79%top-5 click share · 2 brands · 8 sellers

Flapen Score

Scrub Daddy against its category

The dotted line is the Home average. Past it, Scrub Daddy is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrub Daddy market on Amazon at a glance

Shoppers on Amazon Singapore searched for Scrub Daddy 11K times last year and spent an estimated $1K. All 2 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
0.6%
Market size, estimated
$1Ka year
Top search term
scrub daddy9K searches a year

02 · Price

A sale here is worth $18.51.

Listings sell for $18.51 on average, from $5.47 to $37.17. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $18.51 that is $0 to $2K a year per listing.

Average price
$18.51inside the $15 to $100 sweet spot
Price range
$5.47–$37.17
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #174 within Home. It carries 16,073 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
15.7%
Average rank
#174in Home
Average rating
4.67 starsAmazon Singapore average 4.47 stars
Average reviews
16,073per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 104 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
104 months

Products

Top Scrub Daddy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

$0$134$267$401$5341101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

8

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

0%

  • Scrub Daddy64%
  • Cif36%

Demand

Scrub Daddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Jun, Nov · busiest ÷ quietest = 2.6× · 9 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Scrub Daddy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data