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42

scissors

Skip it

A small market ($4K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 53Conversion 35Competition 44Returns 98Price range 54Avg price 62Brand share 52Review moat 19Quality gap 24

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Good$13.44

avg listing price — sweet spot $15–$100

Price range

Good$6.62–$24.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+25.4%

90-day search growth — must beat 0% to launch

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad15,903.05

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$4K

$4K/yr · 12K searches

According to Flapen's Amazon Singapore niche tracking, scissors is a $4K/yr Amazon Singapore market (12K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

scissors market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$10K–$13K
units × avg price
Conversion rate
2.8%
Avg BSR
#17
Page quality
0%
Prime
100%
Sponsored
14%
Out of stock
14.5%
Avg brand age
88 months
Avg seller age
0 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

24

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

22%

  • KitchenAid42%
  • Scotch13%
  • ZWILLING11%
  • HENCKELS4%
  • 3M4%
  • CANARY4%

Demand

Weekly Amazon search volume, last 47 weeks — +25.4% search growth over the last 90 days.
600400Spike '25Black Friday '25Spike '26Prime Day '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26

Top scissors products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$44720%$89430%$1K40%$2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about scissors

What buyers praise and complain about, mined from review topics.

What buyers love

Design-Overall100%

“the design is vert smart”

What buyers complain about

Rusts/Corrodes100%

“Already rusting”

Top return reasons

Size-Overall50%
Value For Money25%
Rusts/Corrodes25%

Common questions

Is scissors profitable to sell on Amazon Singapore?
The niche generates $4K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Skip it (42/100).
How competitive is the scissors niche?
14 brands and 24 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in scissors?
Top complaints mined from reviews: Rusts/Corrodes. The return rate is 0.4%.
What does it cost to enter the scissors niche?
Listings span $6.62–$24.99; the average listing price is $13.44 (sweet spot $15–$100). The average incumbent carries 15,903 reviews — the moat a new listing must climb.