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Scissors

Fail

Shoppers spend an estimated $4K a year here, so Scissors is a Fail.

Flapen Score
42
42 / 100
Top 24% of 214 Home niches · +6 vs the category median of 36
Market size
$4K/yr12K searches / yr
90-day growth
+25.4%search demand this quarter
Competition
59%top-5 click share · 14 brands · 24 sellers

Flapen Score

Scissors against its category

The dotted line is the Home average. Past it, Scissors is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scissors market on Amazon at a glance

Shoppers on Amazon Singapore searched for Scissors 12K times last year and spent an estimated $4K. The top 5 brands take 74% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+25.4%
Conversion, latest week
2.8%
Market size, estimated
$4Ka year
Top search term
kitchen scissors6K searches a year

02 · Price

A sale here is worth $13.44.

Listings sell for $13.44 on average, from $6.62 to $24.99. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $13.44 that is $0 to $1K a year per listing.

Average price
$13.44under the $15 to $100 sweet spot
Price range
$6.62–$24.99
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #17 within Home. It carries 15,903 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
14.5%
Average rank
#17in Home
Average rating
4.62 starsAmazon Singapore average 4.47 stars
Average reviews
15,903per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Scissors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

24

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

22%

  • Brand 142%
  • Brand 213%
  • Brand 311%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Scissors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 2.9× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Scissors

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Design-Overall”
100%of negative reviews mention “Rusts/Corrodes”
0.4%of orders come back
“Already rusting”
A buyer, on “Rusts/Corrodes”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

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FAQ

Common Scissors questions

Answered from the same tracked data.