Is rice cooker profitable to sell on Amazon Singapore?

The niche generates $0/yr across 36 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Skip it (40/100).

How competitive is the rice cooker niche?

13 brands and 22 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in rice cooker?

Top complaints mined from reviews: Ease Of Cleaning, Leak-Proof. The return rate is 1.6%.

What does it cost to enter the rice cooker niche?

Listings span $26.12–$531.20; the average listing price is $98.00 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.

rice cooker

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Great355.58

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$98.00

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.6%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Price range

Bad$26.12–$531.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$0

$0/yr · 51K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier High Price Out of Stock

According to Flapen's Amazon Singapore niche tracking, rice cooker is a $0/yr Amazon Singapore market (51K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

rice cooker market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $25K–$49K; units × avg price
Conversion rate: 0.0%
Avg BSR: #17
Page quality: 0%
Prime: 86%
Sponsored: 36%
Out of stock: 24.4%
Avg brand age: 63 months
Avg seller age: 45 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

10%

T-Fal34%
ZOJIRUSHI22%
Philips11%
Panasonic10%
XIAOMI9%
Midea4%
Open — no brand owns it (7 brands, 10%)

Demand

Weekly Amazon search volume, last 47 weeks — +10.6% search growth over the last 90 days.

Open Trend

Top rice cooker search terms

rice cooker38K/yr +16.1%0.4% conv.
mini rice cooker3K/yr +36.4%0.2% conv.
rice cooker small3K/yr -1.9%0.4% conv.
tefal rice cooker2K/yr +22.7%1.2% conv.
stainless steel rice cooker2K/yr -38.1%0.0% conv.
panasonic rice cooker2K/yr -25.8%0.0% conv.
small rice cooker1K/yr -14.9%1.2% conv.
philips rice cooker1K/yr -12.9%1.2% conv.

All search terms

Top rice cooker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tefal Easy Rice Plus RK736B - Rice Cooker 750W Fuzzy Logic with Spherical Pot 1.8L AI Smart Cooking 11 cooking programs Coal

T-Fal$77.744.5★58 rev

Tefal Easy Rice Compact RK7301 - Rice Cooker 600W Fuzzy Logic with Spherical Pot 1.0L AI Smart Cooking 8 cooking programs White

T-Fal$59.394.5★58 rev

Philips 3000 Series HD3064/62 - Mini Rice Cooker Compact Size for Small Families 5 Auto Menus Bakuhanseki Coating Inner Pot Dual Temperature Sensor Fast Cooking White

Philips$45.823.7★6 rev

Zojirushi NS-LAQ05 MICOM Fuzzy Logic Rice Cooker 0.54L

ZOJIRUSHI$167.084.9★29 rev

Tefal Rice Mate Mini Fuzzy Logic Rice Cooker 0.7L RK5151-4 Cups 8 Programmes Compact Suitable for Small Families Beige Removable Inner Lid

T-Fal$59.604.8★16 rev

Newest

by launch date

Philips Rice Cooker 7000 Series 1.5L Electric Rice Cooker with IH Heating FreshDefense Technology 11 Programs 3 Texture Options & OneTouch Quick Cook (HD5210/82)

Philips$83.3310 rev

5mo ago

Zojirushi NL-EAQ10BA Micom Rice Cooker 1L

ZOJIRUSHI$169.020 rev

8mo ago

Midea MRI070T1BDG Induction Heating Rice Cooker 0.72 Liter Capacity

Midea$76.271 rev

11mo ago

Xiaomi Multifunctional Rice Cooker 4L GB

XIAOMI$60.787 rev

1y ago

Xiaomi Smart Multifunctional Rice Cooker UK

XIAOMI$53.5629 rev

2y ago

What buyers say about rice cooker

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money33%

“Worth it”

Cooking Experience22%

“Steaming good”

Compactness22%

“Its compact and works well”

Quality-Overall8%

“Best rice cooker”

What buyers complain about

Ease Of Cleaning25%

“thus cannot be washed”

Leak-Proof17%

“water will leak at the base”

Top return reasons

Size-Overall86%

Thin9%

Compactness5%

Common questions

Is rice cooker profitable to sell on Amazon Singapore?: The niche generates $0/yr across 36 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Skip it (40/100).
How competitive is the rice cooker niche?: 13 brands and 22 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in rice cooker?: Top complaints mined from reviews: Ease Of Cleaning, Leak-Proof. The return rate is 1.6%.
What does it cost to enter the rice cooker niche?: Listings span $26.12–$531.20; the average listing price is $98.00 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.