Rice Cooker
FailShoppers spend an estimated $0 a year here, so Rice Cooker is a Fail.
- Flapen Score
- 40 / 100Top 33% of 214 Home niches · +4 vs the category median of 3640
- Market size
- $0/yr51K searches / yr
- 90-day growth
- +10.6%search demand this quarter
- Competition
- 44%top-5 click share · 13 brands · 22 sellers
Flapen Score
Rice Cooker against its category
The dotted line is the Home average. Past it, Rice Cooker is stronger. Inside it, weaker.
Market
The Rice Cooker market on Amazon at a glance
Shoppers on Amazon Singapore searched for Rice Cooker 51K times last year and spent an estimated $0. The top 5 brands take 86% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- +10.6%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- rice cooker38K searches a year
02 · Price
A sale here is worth $98.00.
Listings sell for $98.00 on average, from $26.12 to $531.20. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $98.00 that is $0 to $10K a year per listing.
- Average price
- $98.00inside the $15 to $100 sweet spot
- Price range
- $26.12–$531.20
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 1.6%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #17 within Home. It carries 356 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 86%
- Out of stock, average day
- 24.4%
- Average rank
- #17in Home
- Average rating
- 4.50 starsAmazon Singapore average 4.47 stars
- Average reviews
- 356per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Rice Cooker products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tefal Easy Rice Plus RK736B - Rice Cooker 750W Fuzzy Logic with Spherical Pot 1.8L AI Smart Cooking 11 cooking programs Coal
- Price
- $77.74
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 4y ago

Tefal Easy Rice Compact RK7301 - Rice Cooker 600W Fuzzy Logic with Spherical Pot 1.0L AI Smart Cooking 8 cooking programs White
- Price
- $59.39
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 4y ago

Philips 3000 Series HD3064/62 - Mini Rice Cooker Compact Size for Small Families 5 Auto Menus Bakuhanseki Coating Inner Pot Dual Temperature Sensor Fast Cooking White
- Price
- $45.82
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 2y ago

Zojirushi NS-LAQ05 MICOM Fuzzy Logic Rice Cooker 0.54L
- Price
- $167.08
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 7y ago

Tefal Rice Mate Mini Fuzzy Logic Rice Cooker 0.7L RK5151-4 Cups 8 Programmes Compact Suitable for Small Families Beige Removable Inner Lid
- Price
- $59.60
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 2y ago
Trending
estimated 90-day click momentum
Philips Rice Cooker 7000 Series 1.5L Electric Rice Cooker with IH Heating FreshDefense Technology 11 Programs 3 Texture Options & OneTouch Quick Cook (HD5210/82)
- Price
- $83.33
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 5mo ago

Midea MRI070T1BDG Induction Heating Rice Cooker 0.72 Liter Capacity
- Price
- $76.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Panasonic SR-Y10FGELSH - Rice Cooker 1.0L capacity Silver color
- Price
- $51.33
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 6y ago

Xiaomi Multifunctional Rice Cooker 4L GB
- Price
- $60.78
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Zojirushi NL-EAQ10BA Micom Rice Cooker 1L
- Price
- $169.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Newest
by launch date
Philips Rice Cooker 7000 Series 1.5L Electric Rice Cooker with IH Heating FreshDefense Technology 11 Programs 3 Texture Options & OneTouch Quick Cook (HD5210/82)
- Price
- $83.33
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 5mo ago

Zojirushi NL-EAQ10BA Micom Rice Cooker 1L
- Price
- $169.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Midea MRI070T1BDG Induction Heating Rice Cooker 0.72 Liter Capacity
- Price
- $76.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Xiaomi Multifunctional Rice Cooker 4L GB
- Price
- $60.78
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Xiaomi Smart Multifunctional Rice Cooker UK
- Price
- $53.56
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
22
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 85%
Open market
10%
- T-Fal34%
- ZOJIRUSHI22%
- Philips11%
- Panasonic10%
- XIAOMI9%
- Midea4%
- Open — no brand owns it (7 brands, 10%)
Demand
Rice Cooker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Search terms
Top Rice Cooker search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rice cooker38K/yr
- mini rice cooker3K/yr
- rice cooker small3K/yr
- tefal rice cooker2K/yr
- stainless steel rice cooker2K/yr
- panasonic rice cooker2K/yr
- small rice cooker1K/yr
- philips rice cooker1K/yr
Reviews and returns
What reviews say buyers love and hate about Rice Cooker
We read the reviews and the return reasons for every product selling here.
“thus cannot be washed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Cooker questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









