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Rice Cooker

Fail

Shoppers spend an estimated $0 a year here, so Rice Cooker is a Fail.

Flapen Score
40
40 / 100
Top 33% of 214 Home niches · +4 vs the category median of 36
Market size
$0/yr51K searches / yr
90-day growth
+10.6%search demand this quarter
Competition
44%top-5 click share · 13 brands · 22 sellers

Flapen Score

Rice Cooker against its category

The dotted line is the Home average. Past it, Rice Cooker is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Cooker market on Amazon at a glance

Shoppers on Amazon Singapore searched for Rice Cooker 51K times last year and spent an estimated $0. The top 5 brands take 86% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+10.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
rice cooker38K searches a year

02 · Price

A sale here is worth $98.00.

Listings sell for $98.00 on average, from $26.12 to $531.20. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $98.00 that is $0 to $10K a year per listing.

Average price
$98.00inside the $15 to $100 sweet spot
Price range
$26.12–$531.20
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
1.6%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 24.4% of listings are out of stock. The average listing ranks #17 within Home. It carries 356 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
86%
Out of stock, average day
24.4%
Average rank
#17in Home
Average rating
4.50 starsAmazon Singapore average 4.47 stars
Average reviews
356per listing
Listings tracked
36

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Rice Cooker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

10%

  • Brand 134%
  • Brand 222%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (7 brands, 10%)

Demand

Rice Cooker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Search terms

Top Rice Cooker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rice cooker38K/yr
  • mini rice cooker3K/yr
  • rice cooker small3K/yr
  • tefal rice cooker2K/yr
  • stainless steel rice cooker2K/yr
  • panasonic rice cooker2K/yr
  • small rice cooker1K/yr
  • philips rice cooker1K/yr

Reviews and returns

What reviews say buyers love and hate about Rice Cooker

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
25%of negative reviews mention “Ease Of Cleaning”
1.6%of orders come back
“thus cannot be washed”
A buyer, on “Ease Of Cleaning”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

Keep looking

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FAQ

Common Rice Cooker questions

Answered from the same tracked data.