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Pot

Fail

Shoppers spend an estimated $5K a year here, so Pot is a Fail.

Flapen Score
42
42 / 100
Top 24% of 214 Home niches · +6 vs the category median of 36
Market size
$5K/yr14K searches / yr
90-day growth
+38.6%search demand this quarter
Competition
56%top-5 click share · 8 brands · 10 sellers

Flapen Score

Pot against its category

The dotted line is the Home average. Past it, Pot is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pot market on Amazon at a glance

Shoppers on Amazon Singapore searched for Pot 14K times last year and spent an estimated $5K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+38.6%
Conversion, latest week
1.0%
Market size, estimated
$5Ka year
Top search term
pot8K searches a year

02 · Price

A sale here is worth $36.99.

Listings sell for $36.99 on average, from $22.76 to $51.43. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $36.99 that is $0 to $4K a year per listing.

Average price
$36.99inside the $15 to $100 sweet spot
Price range
$22.76–$51.43
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.5%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #23 within Home. It carries 3,442 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
13.7%
Average rank
#23in Home
Average rating
4.59 starsAmazon Singapore average 4.47 stars
Average reviews
3,442per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Pot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

10

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

9%

  • Brand 123%
  • Brand 222%
  • Brand 315%
  • Brand 412%
  • Brand 510%
  • Brand 610%
  • Open — no brand owns it (2 brands, 9%)

Demand

Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Oct, Nov · busiest ÷ quietest = 2.9× · 11 of 12 months tracked

Search terms

Top Pot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pot8K/yr
  • stainless steel pot3K/yr
  • saucepan3K/yr

Reviews and returns

What reviews say buyers love and hate about Pot

We read the reviews and the return reasons for every product selling here.

1.5%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Pot questions

Answered from the same tracked data.