oven
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Incredible6avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$88.12avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$29.12–$218.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 14K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, oven is a $0/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
oven market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$9K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 32%
- Out of stock
- 31.7%
- Avg brand age
- 55 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
13
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
23%
- Toshiba24%
- T-Fal15%
- ZOJIRUSHI11%
- Electrolux10%
- Panasonic9%
- Cornell9%
Demand
Weekly Amazon search volume, last 46 weeks — +21.9% search growth over the last 90 days.Top oven products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toshiba Black Independent Temperature Control Electric Oven 35L TL-MC35Z
Toshiba$143.694.6★3 rev
Zojirushi Electric Oven Toaster ET-VHQ21
ZOJIRUSHI$63.734.1★7 rev
Panasonic NT-H900KSH Oven Toaster 9.0L Black
Panasonic$44.824.3★17 rev
Cornell CEO-S20BK SE-Series Countertop Electric Oven 20L
Cornell$48.824.5★4 rev
Tefal Equinox 0F500 - Toaster Oven 800W 9L Convention Oven Up to 230 degrees Silver
T-Fal$65.154.0★23 rev
Newest
by launch date
Jogen EO 2214 Digital Oven Toaster 9L 1000W
Jogen$61.470 rev
Electrolux UltimateTaste 700 EOT4022XFDG - Freestanding Digital Electric Oven 40L capacity 2250W 4-in-1 (toast bake grill and rotisserie) 11 programs AirFry 40C-230C temp control black
Electrolux$216.601 rev
Electrolux UltimateTaste 300 EOT0908X - Freestanding Analog Electric Oven 9L capacity 800W 90C-230C temp control includes 3 accessories (Grill rack Non-stick baking tray Tray lifter) black
Electrolux$44.860 rev
Electrolux UltimateTaste 700 EOT5622XFG - Freestanding Analog Electric Oven 56L capacity 2200W 4-in-1 (toast bake grill and rotisserie) AirFry 90C-230C temp control black
Electrolux$218.521 rev
La Gourmet 12L Healthy Toaster Oven (Flamingo Pink)
La Gourmet$54.950 rev
Trending
90-day click momentumCornell CEO-S20BK SE-Series Countertop Electric Oven 20L
Cornell$48.824.5★
Toyomi 12L TO 1230ST Classic Toast & Steam Oven Matte Dark grey
Toyomi$77.114.6★
PowerPac Electric Oven Black 60L PPT60
PowerPac$101.895.0★
Electrolux UltimateTaste 700 EOT4022XFDG - Freestanding Digital Electric Oven 40L capacity 2250W 4-in-1 (toast bake grill and rotisserie) 11 programs AirFry 40C-230C temp control black
Electrolux$216.605.0★
Mayer MMAO24 - Air Fryer Oven 24.0L No Preset Functions Black Colour
Mayer$198.255.0★
What buyers say about oven
What buyers praise and complain about, mined from review topics.What buyers love
“Great Toaster”
“Good quality”
Common questions
- Is oven profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 19 tracked products. 90-day search growth is +21.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the oven niche?
- 13 brands and 13 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
- What does it cost to enter the oven niche?
- Listings span $29.12–$218.52; the average listing price is $88.12 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.