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Oven

Fail

Shoppers spend an estimated $0 a year here, so Oven is a Fail.

Flapen Score
45
45 / 100
Top 14% of 214 Home niches · +9 vs the category median of 36
Market size
$0/yr14K searches / yr
90-day growth
+21.9%search demand this quarter
Competition
52%top-5 click share · 13 brands · 13 sellers

Flapen Score

Oven against its category

The dotted line is the Home average. Past it, Oven is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oven market on Amazon at a glance

Shoppers on Amazon Singapore searched for Oven 14K times last year and spent an estimated $0. The top 5 brands take 69% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+21.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
oven8K searches a year

02 · Price

A sale here is worth $88.12.

Listings sell for $88.12 on average, from $29.12 to $218.52. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $88.12 that is $0 to $9K a year per listing.

Average price
$88.12inside the $15 to $100 sweet spot
Price range
$29.12–$218.52
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
1.7%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 31.7% of listings are out of stock. The average listing ranks #13 within Home. It carries 6 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
79%
Out of stock, average day
31.7%
Average rank
#13in Home
Average rating
4.53 starsAmazon Singapore average 4.47 stars
Average reviews
6per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

13

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

23%

  • Brand 124%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 69%

Demand

Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Oct, Nov · busiest ÷ quietest = 2.8× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Oven

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Toasting”
1.7%of orders come back
“Great Toaster”
A buyer, on “Toasting”67% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Oven questions

Answered from the same tracked data.