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Mattress Protector

Fail

Shoppers spend an estimated $3K a year here, so Mattress Protector is a Fail.

Flapen Score
36
36 / 100
Ranks 106 of 214 Home niches · on the category median
Market size
$3K/yr5K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
67%top-5 click share · 6 brands · 16 sellers

Flapen Score

Mattress Protector against its category

The dotted line is the Home average. Past it, Mattress Protector is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mattress Protector market on Amazon at a glance

Shoppers on Amazon Singapore searched for Mattress Protector 5K times last year and spent an estimated $3K. The top 5 brands take 96% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
1.8%
Market size, estimated
$3Ka year
Top search term
mattress protector3K searches a year

02 · Price

A sale here is worth $36.30.

Listings sell for $36.30 on average, from $13.86 to $59.94. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $36.30 that is $0 to $4K a year per listing.

Average price
$36.30inside the $15 to $100 sweet spot
Price range
$13.86–$59.94
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #15 within Home. It carries 20,313 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
67%
Out of stock, average day
28.2%
Average rank
#15in Home
Average rating
4.48 starsAmazon Singapore average 4.47 stars
Average reviews
20,313per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Mattress Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

16

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 223%
  • Brand 320%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Mattress Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked

Search terms

Top Mattress Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mattress protector3K/yr
  • waterproof mattress protector922/yr
  • mattress protector queen604/yr

Reviews and returns

What reviews say buyers love and hate about Mattress Protector

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

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FAQ

Common Mattress Protector questions

Answered from the same tracked data.