Is mattress profitable to sell on Amazon Singapore?

The niche generates $7K/yr across 13 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (45/100).

How competitive is the mattress niche?

11 brands and 8 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 66% of demand.

What does it cost to enter the mattress niche?

Listings span $38.31–$350.25; the average listing price is $105.77 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.

mattress

Skip it

A small market ($7K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good586.15

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$105.77

avg listing price — sweet spot $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.4%

90-day search growth — must beat 0% to launch

Price range

Bad$38.31–$350.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$7K

$7K/yr · 16K searches

Signals No Dominant Brand Low Review Barrier High Price Out of Stock

According to Flapen's Amazon Singapore niche tracking, mattress is a $7K/yr Amazon Singapore market (16K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

mattress market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$11K; units × avg price
Conversion rate: 0.4%
Avg BSR: #26
Page quality: 0%
Prime: 23%
Sponsored: 15%
Out of stock: 25.5%
Avg brand age: 41 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

26%

fuwawa19%
EcoSleep18%
Novilla10%
EPITEX9%
VOXY9%
SUMFGO7%

Demand

Weekly Amazon search volume, last 42 weeks — +5.4% search growth over the last 90 days.

Open Trend

Top mattress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

fuwawa Shikibuton Mattress Single 10 cm Thick Lightweight 5-Layer Structure Tri-Fold Urethane Core Seamless TEIJIN MIGHTYTOP II Filling Antibacterial Anti-Mite Washable 100 x 210 cm Grey

fuwawa$78.944.1★346 rev

ECOSLEEP Pocket Spring Mattress | Cooling Comfort & Firm Support | Mattress in a Box | 5 Years Warranty | Singapore Local Brand (Single 22.0 22 Centimetres)

EcoSleep$89.730.0★0 rev

EPITEX ezCozy Mattress - Dual Side Plush and Firm Mattress with Premium Pocketed Spring System and Anti-Static Fabric-Hypoallergenic and Dust Mite Resistant-Durable Construction-SINGLE

EPITEX$350.250.0★0 rev

VOXY 20cm (8) Bonnell Spring Mattress | Affordable Comfort & Support | 5 Years Warranty | Mattress in a Box Singapore (Super Single 20.0 20 Centimetres)

VOXY$86.530.0★0 rev

SUMFGO Twin Folding Mattress Tri-Fold Memory Foam Mattress with Soft Knit Cover Portable Foldable Topper with Carrying Bag for RV Guest Bed (190 x 96 x 10 cm)

SUMFGO$147.590.0★0 rev

Newest

by launch date

SUMFGO Twin Folding Mattress Tri-Fold Memory Foam Mattress with Soft Knit Cover Portable Foldable Topper with Carrying Bag for RV Guest Bed (190 x 96 x 10 cm)

SUMFGO$147.590 rev

4mo ago

ECOSLEEP Pocket Spring Mattress | Cooling Comfort & Firm Support | Mattress in a Box | 5 Years Warranty | Singapore Local Brand (Single 22.0 22 Centimetres)

EcoSleep$89.730 rev

8mo ago

ECOSLEEP Pocket Spring Mattress | Cooling Comfort & Firm Support | Mattress in a Box | 5 Years Warranty | Singapore Local Brand (Super Single 30.0 30 Centimetres)

EcoSleep$156.270 rev

8mo ago

VOXY 20cm (8) Bonnell Spring Mattress | Affordable Comfort & Support | 5 Years Warranty | Mattress in a Box Singapore (Super Single 20.0 20 Centimetres)

VOXY$86.530 rev

8mo ago

8cm Thickness Comfort Latex Sponge Mattress (Single 90x190cm)

Kofisar$49.650 rev

9mo ago

What buyers say about mattress

What buyers praise and complain about, mined from review topics.

Top return reasons

Size-Overall100%

Common questions

Is mattress profitable to sell on Amazon Singapore?: The niche generates $7K/yr across 13 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (45/100).
How competitive is the mattress niche?: 11 brands and 8 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 66% of demand.
What does it cost to enter the mattress niche?: Listings span $38.31–$350.25; the average listing price is $105.77 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.

mattress

mattress market data

Competition & brand share

Demand

Top mattress products on Amazon

Top sellers

Newest

Trending

What buyers say about mattress

Top return reasons

Common questions

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