Mattress
FailShoppers spend an estimated $7K a year here, so Mattress is a Fail.
- Flapen Score
- 45 / 100Top 14% of 214 Home niches · +9 vs the category median of 3645
- Market size
- $7K/yr16K searches / yr
- 90-day growth
- +5.4%search demand this quarter
- Competition
- 59%top-5 click share · 11 brands · 8 sellers
Flapen Score
Mattress against its category
The dotted line is the Home average. Past it, Mattress is stronger. Inside it, weaker.
Market
The Mattress market on Amazon at a glance
Shoppers on Amazon Singapore searched for Mattress 16K times last year and spent an estimated $7K. The top 5 brands take 66% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 16K
- Growth, 90 days vs prior 90
- +5.4%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $7Ka year
- Top search term
- mattress10K searches a year
02 · Price
A sale here is worth $105.77.
Listings sell for $105.77 on average, from $38.31 to $350.25. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $105.77 that is $0 to $11K a year per listing.
- Average price
- $105.77above the $15 to $100 sweet spot
- Price range
- $38.31–$350.25
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #26 within Home. It carries 586 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 23%
- Out of stock, average day
- 25.5%
- Average rank
- #26in Home
- Average rating
- 4.20 starsAmazon Singapore average 4.47 stars
- Average reviews
- 586per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Mattress products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
fuwawa Shikibuton Mattress Single 10 cm Thick Lightweight 5-Layer Structure Tri-Fold Urethane Core Seamless TEIJIN MIGHTYTOP II Filling Antibacterial Anti-Mite Washable 100 x 210 cm Grey
- Price
- $78.94
- Rating
- 4.1/5
- Reviews
- 346
- Age
- 2y ago

ECOSLEEP Pocket Spring Mattress | Cooling Comfort & Firm Support | Mattress in a Box | 5 Years Warranty | Singapore Local Brand (Single 22.0 22 Centimetres)
- Price
- $89.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

EPITEX ezCozy Mattress - Dual Side Plush and Firm Mattress with Premium Pocketed Spring System and Anti-Static Fabric-Hypoallergenic and Dust Mite Resistant-Durable Construction-SINGLE
- Price
- $350.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

VOXY 20cm (8) Bonnell Spring Mattress | Affordable Comfort & Support | 5 Years Warranty | Mattress in a Box Singapore (Super Single 20.0 20 Centimetres)
- Price
- $86.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

SUMFGO Twin Folding Mattress Tri-Fold Memory Foam Mattress with Soft Knit Cover Portable Foldable Topper with Carrying Bag for RV Guest Bed (190 x 96 x 10 cm)
- Price
- $147.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Trending
estimated 90-day click momentum
SUMFGO Twin Folding Mattress Tri-Fold Memory Foam Mattress with Soft Knit Cover Portable Foldable Topper with Carrying Bag for RV Guest Bed (190 x 96 x 10 cm)
- Price
- $147.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

VOXY 20cm (8) Bonnell Spring Mattress | Affordable Comfort & Support | 5 Years Warranty | Mattress in a Box Singapore (Super Single 20.0 20 Centimetres)
- Price
- $86.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Intex 64112E Dura-Beam Standard Prestige Air Mattress: Fiber-Tech Twin Size Built-in USB Electric Pump 12in Bed Height 300lb Weight Capacity
- Price
- $62.01
- Rating
- 4.3/5
- Reviews
- 3,858
- Age
- 4y ago

3-fold Foldable Foam Mattress (2 inches)
- Price
- $63.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

EPITEX ezCozy Mattress - Dual Side Plush and Firm Mattress with Premium Pocketed Spring System and Anti-Static Fabric-Hypoallergenic and Dust Mite Resistant-Durable Construction-SINGLE
- Price
- $350.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Newest
by launch date
SUMFGO Twin Folding Mattress Tri-Fold Memory Foam Mattress with Soft Knit Cover Portable Foldable Topper with Carrying Bag for RV Guest Bed (190 x 96 x 10 cm)
- Price
- $147.59
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

ECOSLEEP Pocket Spring Mattress | Cooling Comfort & Firm Support | Mattress in a Box | 5 Years Warranty | Singapore Local Brand (Single 22.0 22 Centimetres)
- Price
- $89.73
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

ECOSLEEP Pocket Spring Mattress | Cooling Comfort & Firm Support | Mattress in a Box | 5 Years Warranty | Singapore Local Brand (Super Single 30.0 30 Centimetres)
- Price
- $156.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

VOXY 20cm (8) Bonnell Spring Mattress | Affordable Comfort & Support | 5 Years Warranty | Mattress in a Box Singapore (Super Single 20.0 20 Centimetres)
- Price
- $86.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

8cm Thickness Comfort Latex Sponge Mattress (Single 90x190cm)
- Price
- $49.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
8
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
26%
- fuwawa19%
- EcoSleep18%
- Novilla10%
- EPITEX9%
- VOXY9%
- SUMFGO7%
Demand
Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Mattress
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mattress questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









