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40

matcha set

Skip it

A small market ($9K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 59Conversion 26Competition 8Returns 94Price range 95Avg price 95Brand share 19Review moat 72Quality gap 23

Avg price

Incredible$39.77

avg listing price — sweet spot $15–$100

Price range

Incredible$28.96–$58.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Good622.86

avg incumbent reviews — the moat a new listing must climb

Growth

Good+34.7%

90-day search growth — must beat 0% to launch

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad91%

top-5 click share — a locked-up shelf

Market size

Bad$9K

$9K/yr · 11K searches

According to Flapen's Amazon Singapore niche tracking, matcha set is a $9K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

matcha set market data

Units sold / yr
100–250
avg 0–100/product
Revenue / yr
$4K–$10K
units × avg price
Conversion rate
2.1%
Avg BSR
#13
Page quality
0%
Prime
100%
Sponsored
14%
Out of stock
10.9%
Avg brand age
32 months
Avg seller age
76 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

4

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • TUDRUKU51%
  • Buucup13%
  • DOJR10%
  • TEANAGOO9%
  • Artcome9%
  • Accguan8%

Demand

Weekly Amazon search volume, last 47 weeks — +34.7% search growth over the last 90 days.
600400Spike '25Black Friday '25Spike '26Prime Day '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26

Top matcha set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$1K30%$3K45%$4K60%$6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Common questions

Is matcha set profitable to sell on Amazon Singapore?
The niche generates $9K/yr across 7 tracked products. 90-day search growth is +34.7%. Flapen's verdict: Skip it (40/100).
How competitive is the matcha set niche?
6 brands and 4 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 92% of demand.
What does it cost to enter the matcha set niche?
Listings span $28.96–$58.23; the average listing price is $39.77 (sweet spot $15–$100). The average incumbent carries 623 reviews — the moat a new listing must climb.