Matcha Set
FailShoppers spend an estimated $9K a year here, so Matcha Set is a Fail.
- Flapen Score
- 40 / 100Top 33% of 214 Home niches · +4 vs the category median of 3640
- Market size
- $9K/yr11K searches / yr
- 90-day growth
- +34.7%search demand this quarter
- Competition
- 91%top-5 click share · 6 brands · 4 sellers
Flapen Score
Matcha Set against its category
The dotted line is the Home average. Past it, Matcha Set is stronger. Inside it, weaker.
Market
The Matcha Set market on Amazon at a glance
Shoppers on Amazon Singapore searched for Matcha Set 11K times last year and spent an estimated $9K. The top 5 brands take 92% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- +34.7%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $9Ka year
- Top search term
- matcha set7K searches a year
02 · Price
A sale here is worth $39.77.
Listings sell for $39.77 on average, from $28.96 to $58.23. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $39.77 that is $0 to $4K a year per listing.
- Average price
- $39.77inside the $15 to $100 sweet spot
- Price range
- $28.96–$58.23
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #13 within Home. It carries 623 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 100%
- Out of stock, average day
- 10.9%
- Average rank
- #13in Home
- Average rating
- 4.64 starsAmazon Singapore average 4.47 stars
- Average reviews
- 623per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Matcha Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
4
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Brand 151%
- Brand 213%
- Brand 310%
- Brand 49%
- Brand 59%
- Brand 68%
Demand
Matcha Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7× · 11 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matcha Set questions
Answered from the same tracked data.









