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Matcha Set

Fail

Shoppers spend an estimated $9K a year here, so Matcha Set is a Fail.

Flapen Score
40
40 / 100
Top 33% of 214 Home niches · +4 vs the category median of 36
Market size
$9K/yr11K searches / yr
90-day growth
+34.7%search demand this quarter
Competition
91%top-5 click share · 6 brands · 4 sellers

Flapen Score

Matcha Set against its category

The dotted line is the Home average. Past it, Matcha Set is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matcha Set market on Amazon at a glance

Shoppers on Amazon Singapore searched for Matcha Set 11K times last year and spent an estimated $9K. The top 5 brands take 92% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+34.7%
Conversion, latest week
2.1%
Market size, estimated
$9Ka year
Top search term
matcha set7K searches a year

02 · Price

A sale here is worth $39.77.

Listings sell for $39.77 on average, from $28.96 to $58.23. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $39.77 that is $0 to $4K a year per listing.

Average price
$39.77inside the $15 to $100 sweet spot
Price range
$28.96–$58.23
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #13 within Home. It carries 623 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#13in Home
Average rating
4.64 starsAmazon Singapore average 4.47 stars
Average reviews
623per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Matcha Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

4

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Matcha Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Matcha Set questions

Answered from the same tracked data.