Lunch Bag
FailShoppers spend an estimated $787 a year here, so Lunch Bag is a Fail.
- Flapen Score
- 39 / 100Top 37% of 214 Home niches · +3 vs the category median of 3639
- Market size
- $787/yr29K searches / yr
- 90-day growth
- +23.7%search demand this quarter
- Competition
- 52%top-5 click share · 13 brands · 13 sellers
Flapen Score
Lunch Bag against its category
The dotted line is the Home average. Past it, Lunch Bag is stronger. Inside it, weaker.
Market
The Lunch Bag market on Amazon at a glance
Shoppers on Amazon Singapore searched for Lunch Bag 29K times last year and spent an estimated $787. The top 5 brands take 79% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $787 a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +23.7%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $787a year
- Top search term
- lunch bag23K searches a year
02 · Price
A sale here is worth $17.98.
Listings sell for $17.98 on average, from $10.08 to $46.68. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $17.98 that is $0 to $2K a year per listing.
- Average price
- $17.98inside the $15 to $100 sweet spot
- Price range
- $10.08–$46.68
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #63 within Home. It carries 4,213 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 85%
- Out of stock, average day
- 6.8%
- Average rank
- #63in Home
- Average rating
- 4.46 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,213per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Lunch Bag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Thermos Pocket Bag 10L Charcoal REX-0101 CHL
- Price
- $10.08
- Rating
- 4.4/5
- Reviews
- 375
- Age
- 1y ago

Lunch Bag for Women Men Basic Insulated Bags Reusable Insulated Bag for Adult Kids Leakproof Portable Insulated Lunch Bag (Black)
- Price
- $12.72
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

MUJI 84905407 Adjustable Height Lunch Bag Roll Top Type Large Smoky Blue
- Price
- $13.20
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 1y ago

MUJI 84843099 Adjustable Height Lunch Bag Roll Top Type Large Gray
- Price
- $12.34
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 1y ago

Thermos Pocket Bag 23L Charcoal REX-0231 CHL
- Price
- $12.60
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 1y ago
Trending
estimated 90-day click momentum
HOTOR Insulated Lunch Box for Men & Women - Leak-Proof Cooler Lunch Bag with 4 Pockets Adjustable Strap Ideal for Work Picnic Travel - Medium Black
- Price
- $12.67
- Rating
- 4.5/5
- Reviews
- 6,011
- Age
- 1y ago

Compact Insulated Lunch Box Thermal Lunch Bag for Women and Men Portable Soft Bag Mini Cooler with Handle 3.2L Capacity Reusable Small Lunch Box Set(gray)
- Price
- $12.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Thermos Pocket Bag 10L Charcoal REX-0101 CHL
- Price
- $10.08
- Rating
- 4.4/5
- Reviews
- 375
- Age
- 1y ago

Laptop Lunch Backpack Insulated Cooler Backpack Lunch Box with USB Charging Port Rucksack for Men Women Laptop Backpack Computer Bag Meal Prep Backpack for Work Picnic College Travel - Grey
- Price
- $17.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Thermos Soft Cooler 5L Gray RFD-0051 GY Cooler Bag 5 Layer Insulation Foldable Compact Water-repellent Fabric Box Type
- Price
- $25.16
- Rating
- 4.4/5
- Reviews
- 1,040
- Age
- 1y ago
Newest
by launch date
Lunch Bag for Women Men Basic Insulated Bags Reusable Insulated Bag for Adult Kids Leakproof Portable Insulated Lunch Bag (Black)
- Price
- $12.72
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

HOTOR Insulated Lunch Box for Men & Women - Leak-Proof Cooler Lunch Bag with 4 Pockets Adjustable Strap Ideal for Work Picnic Travel - Medium Black
- Price
- $12.67
- Rating
- 4.5/5
- Reviews
- 6,011
- Age
- 1y ago

Thermos Pocket Bag 10L Charcoal REX-0101 CHL
- Price
- $10.08
- Rating
- 4.4/5
- Reviews
- 375
- Age
- 1y ago

Thermos Pocket Bag 23L Charcoal REX-0231 CHL
- Price
- $12.60
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 1y ago

Thermos Soft Cooler 5L Gray RFD-0051 GY Cooler Bag 5 Layer Insulation Foldable Compact Water-repellent Fabric Box Type
- Price
- $25.16
- Rating
- 4.4/5
- Reviews
- 1,040
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
13
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 100%
Open market
16%
- THERMOS32%
- MUJI21%
- Maommadio14%
- Coobiiya6%
- Bluboon6%
- Binoster6%
- Open — no brand owns it (7 brands, 16%)
Demand
Lunch Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.6× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Lunch Bag
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lunch Bag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









