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Lunch Bag

Fail

Shoppers spend an estimated $787 a year here, so Lunch Bag is a Fail.

Flapen Score
39
39 / 100
Top 37% of 214 Home niches · +3 vs the category median of 36
Market size
$787/yr29K searches / yr
90-day growth
+23.7%search demand this quarter
Competition
52%top-5 click share · 13 brands · 13 sellers

Flapen Score

Lunch Bag against its category

The dotted line is the Home average. Past it, Lunch Bag is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lunch Bag market on Amazon at a glance

Shoppers on Amazon Singapore searched for Lunch Bag 29K times last year and spent an estimated $787. The top 5 brands take 79% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $787 a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+23.7%
Conversion, latest week
0.1%
Market size, estimated
$787a year
Top search term
lunch bag23K searches a year

02 · Price

A sale here is worth $17.98.

Listings sell for $17.98 on average, from $10.08 to $46.68. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $17.98 that is $0 to $2K a year per listing.

Average price
$17.98inside the $15 to $100 sweet spot
Price range
$10.08–$46.68
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #63 within Home. It carries 4,213 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
85%
Out of stock, average day
6.8%
Average rank
#63in Home
Average rating
4.46 starsAmazon Singapore average 4.47 stars
Average reviews
4,213per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Lunch Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

13

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

16%

  • Brand 132%
  • Brand 221%
  • Brand 314%
  • Brand 46%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (7 brands, 16%)

Demand

Lunch Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep · busiest ÷ quietest = 1.6× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Lunch Bag

We read the reviews and the return reasons for every product selling here.

4.0%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Lunch Bag questions

Answered from the same tracked data.