lunch bag
Skip itA small market ($787/yr) — this niche doesn't clear our bar today.
Price range
Great$10.08–$46.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.98avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay4.0%return rate — above 5% kills the launch gate
Review moat
Bad4,213.05avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$787$787/yr · 29K searches
According to Flapen's Amazon Singapore niche tracking, lunch bag is a $787/yr Amazon Singapore market (29K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lunch bag market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $2K–$4K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 25%
- Out of stock
- 6.8%
- Avg brand age
- 49 months
- Avg seller age
- 49 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
13
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
16%
- THERMOS32%
- MUJI21%
- Maommadio14%
- Coobiiya6%
- Bluboon6%
- Binoster6%
- Open — no brand owns it (7 brands, 16%)
Demand
Weekly Amazon search volume, last 47 weeks — +23.7% search growth over the last 90 days.Top lunch bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thermos Pocket Bag 10L Charcoal REX-0101 CHL
THERMOS$10.084.4★375 rev
Lunch Bag for Women Men Basic Insulated Bags Reusable Insulated Bag for Adult Kids Leakproof Portable Insulated Lunch Bag (Black)
Maommadio$12.720.0★0 rev
MUJI 84905407 Adjustable Height Lunch Bag Roll Top Type Large Smoky Blue
MUJI$13.204.4★44 rev
MUJI 84843099 Adjustable Height Lunch Bag Roll Top Type Large Gray
MUJI$12.344.3★58 rev
Thermos Pocket Bag 23L Charcoal REX-0231 CHL
THERMOS$12.604.4★96 rev
Newest
by launch dateLunch Bag for Women Men Basic Insulated Bags Reusable Insulated Bag for Adult Kids Leakproof Portable Insulated Lunch Bag (Black)
Maommadio$12.720 rev
HOTOR Insulated Lunch Box for Men & Women - Leak-Proof Cooler Lunch Bag with 4 Pockets Adjustable Strap Ideal for Work Picnic Travel - Medium Black
HOTOR$12.676,011 rev
Thermos Pocket Bag 10L Charcoal REX-0101 CHL
THERMOS$10.08375 rev
Thermos Pocket Bag 23L Charcoal REX-0231 CHL
THERMOS$12.6096 rev
Thermos Soft Cooler 5L Gray RFD-0051 GY Cooler Bag 5 Layer Insulation Foldable Compact Water-repellent Fabric Box Type
THERMOS$25.161,040 rev
Trending
90-day click momentumHOTOR Insulated Lunch Box for Men & Women - Leak-Proof Cooler Lunch Bag with 4 Pockets Adjustable Strap Ideal for Work Picnic Travel - Medium Black
HOTOR$12.674.5★
Compact Insulated Lunch Box Thermal Lunch Bag for Women and Men Portable Soft Bag Mini Cooler with Handle 3.2L Capacity Reusable Small Lunch Box Set(gray)
FUZHUI$12.420.0★
Thermos Pocket Bag 10L Charcoal REX-0101 CHL
THERMOS$10.084.4★
Laptop Lunch Backpack Insulated Cooler Backpack Lunch Box with USB Charging Port Rucksack for Men Women Laptop Backpack Computer Bag Meal Prep Backpack for Work Picnic College Travel - Grey
DYNASCO$17.130.0★
Thermos Soft Cooler 5L Gray RFD-0051 GY Cooler Bag 5 Layer Insulation Foldable Compact Water-repellent Fabric Box Type
THERMOS$25.164.4★
What buyers say about lunch bag
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is lunch bag profitable to sell on Amazon Singapore?
- The niche generates $787/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the lunch bag niche?
- 13 brands and 13 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 79% of demand.
- What does it cost to enter the lunch bag niche?
- Listings span $10.08–$46.68; the average listing price is $17.98 (sweet spot $15–$100). The average incumbent carries 4,213 reviews — the moat a new listing must climb.