knife set
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$93.08avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$20.24–$226.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,753.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 19K searches
According to Flapen's Amazon Singapore niche tracking, knife set is a $22K/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
knife set market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $9K–$23K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 32%
- Out of stock
- 5.6%
- Avg brand age
- 52 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
23
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
29%
- ZWILLING17%
- hecef15%
- Cuisinart14%
- Wiztoynia10%
- MasterChef9%
- Astercook7%
Demand
Weekly Amazon search volume, last 47 weeks — +19.6% search growth over the last 90 days.Top knife set search terms
- knife set14K/yr
- knives2K/yr
- kitchen knife set2K/yr
- knives set927/yr
Top knife set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zwilling 7 Piece Knife Set with Self-Sharpening Knife Block
ZWILLING$226.754.7★1,279 rev
Cuisinart 7-Piece Stainless Steel Block with Sharpener
Cuisinart$90.364.8★211 rev
MasterChef Universal Kitchen Knife Set with Taco Stand with Set for Bread Onion Chef Meat and Paring in Stainless Steel 5 Pieces Black Stainless Steel Black Soft Touch
MasterChef$51.764.6★1,406 rev
hecef Kitchen Knife Block Set 14 Pieces Knife Set with Wooden Block & Sharpener Steel & All-purpose Scissors High Carbon Stainless Steel Cutlery Set (Black)
hecef$42.634.7★2,051 rev
Ninja StaySharp Knife Set Stainless Steel 6-Piece Knife Set with Integrated Sharpener Chef Knife Cutting Knife Bread Knife Hobby Knife Paring Knife and Kitchen Scissor White K62006EUWH
Ninja$198.514.8★352 rev
Newest
by launch date
Begally Black Knife Set19 Piece Kitchen Knife Set with Knife Holder and Knife Sharpener The Knife Block Set has Chefs Knives Bread Knives Steak Knives and Other Knives for Slicing Dicing Cutting
Begally$65.130 rev
hecef 13-Piece Kitchen Knife Set with Built-In Sharpening Block High Carbon Stainless Steel Steak Knives & Scissors (Mi White)
hecef$45.570 rev
Cuisinart 7-Piece Stainless Steel Block with Sharpener
Cuisinart$90.36211 rev
Astercook Knife Set 13 Pieces Kitchen Knives Set with Healthy Anti-Rust Coating Dishwasher Safe Stainless Steel Chef Knife Sets with 6 Blade Guards Perfect Holiday Gifts for Kitchen
Astercook$82.545,537 rev
HOSHANHO 3 Pieces Knife Set Professional Japanese High Carbon Stainless Steel Kitchen Knife Set Ultra Sharp Chef Knives Sets with Ergonomic Pakkawood Handle
HOSHANHO$102.584,776 rev
Trending
90-day click momentum
Astercook 15 Piece Knife Set with Sharpener Block - German Stainless Steel Dishwasher Safe Kitchen Knives with Built-In Sharpener Black
Astercook$61.274.8★
Begally Black Knife Set19 Piece Kitchen Knife Set with Knife Holder and Knife Sharpener The Knife Block Set has Chefs Knives Bread Knives Steak Knives and Other Knives for Slicing Dicing Cutting
Begally$65.130.0★
Ninja StaySharp Knife Set Stainless Steel 6-Piece Knife Set with Integrated Sharpener Chef Knife Cutting Knife Bread Knife Hobby Knife Paring Knife and Kitchen Scissor White K62006EUWH
Ninja$198.514.8★
Cuisinart 7-Piece Stainless Steel Block with Sharpener
Cuisinart$90.364.8★
Knife Set 6-Piece Black Professional Kitchen Knife Set for Chef Super Sharp Knife Set with Universal Knife Block Anti-Rust Stainless Steel Kitchen Knife Block Set Ergonomical Design (Black)
Wiztoynia$36.484.5★
What buyers say about knife set
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“It works as expected”
“Nicely packed, knives are great and sharp”
Top return reasons
Common questions
- Is knife set profitable to sell on Amazon Singapore?
- The niche generates $22K/yr across 25 tracked products. 90-day search growth is +19.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the knife set niche?
- 13 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.
- What does it cost to enter the knife set niche?
- Listings span $20.24–$226.75; the average listing price is $93.08 (sweet spot $15–$100). The average incumbent carries 2,754 reviews — the moat a new listing must climb.