Knife Set
FailShoppers spend an estimated $22K a year here, so Knife Set is a Fail.
- Flapen Score
- 43 / 100Top 21% of 214 Home niches · +7 vs the category median of 3643
- Market size
- $22K/yr19K searches / yr
- 90-day growth
- +19.6%search demand this quarter
- Competition
- 56%top-5 click share · 13 brands · 23 sellers
Flapen Score
Knife Set against its category
The dotted line is the Home average. Past it, Knife Set is stronger. Inside it, weaker.
Market
The Knife Set market on Amazon at a glance
Shoppers on Amazon Singapore searched for Knife Set 19K times last year and spent an estimated $22K. The top 5 brands take 65% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- +19.6%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $22Ka year
- Top search term
- knife set14K searches a year
02 · Price
A sale here is worth $93.08.
Listings sell for $93.08 on average, from $20.24 to $226.75. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $93.08 that is $0 to $9K a year per listing.
- Average price
- $93.08inside the $15 to $100 sweet spot
- Price range
- $20.24–$226.75
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 0.7%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
32% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #35 within Home. It carries 2,754 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 32%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #35in Home
- Average rating
- 4.65 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,754per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Knife Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zwilling 7 Piece Knife Set with Self-Sharpening Knife Block
- Price
- $226.75
- Rating
- 4.7/5
- Reviews
- 1,279
- Age
- 7y ago

Cuisinart 7-Piece Stainless Steel Block with Sharpener
- Price
- $90.36
- Rating
- 4.8/5
- Reviews
- 211
- Age
- 1y ago

MasterChef Universal Kitchen Knife Set with Taco Stand with Set for Bread Onion Chef Meat and Paring in Stainless Steel 5 Pieces Black Stainless Steel Black Soft Touch
- Price
- $51.76
- Rating
- 4.6/5
- Reviews
- 1,406
- Age
- 2y ago

hecef Kitchen Knife Block Set 14 Pieces Knife Set with Wooden Block & Sharpener Steel & All-purpose Scissors High Carbon Stainless Steel Cutlery Set (Black)
- Price
- $42.63
- Rating
- 4.7/5
- Reviews
- 2,051
- Age
- 4y ago

Ninja StaySharp Knife Set Stainless Steel 6-Piece Knife Set with Integrated Sharpener Chef Knife Cutting Knife Bread Knife Hobby Knife Paring Knife and Kitchen Scissor White K62006EUWH
- Price
- $198.51
- Rating
- 4.8/5
- Reviews
- 352
- Age
- 2y ago
Trending
estimated 90-day click momentum
Astercook 15 Piece Knife Set with Sharpener Block - German Stainless Steel Dishwasher Safe Kitchen Knives with Built-In Sharpener Black
- Price
- $61.27
- Rating
- 4.8/5
- Reviews
- 3,131
- Age
- 2y ago

Begally Black Knife Set19 Piece Kitchen Knife Set with Knife Holder and Knife Sharpener The Knife Block Set has Chefs Knives Bread Knives Steak Knives and Other Knives for Slicing Dicing Cutting
- Price
- $65.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Ninja StaySharp Knife Set Stainless Steel 6-Piece Knife Set with Integrated Sharpener Chef Knife Cutting Knife Bread Knife Hobby Knife Paring Knife and Kitchen Scissor White K62006EUWH
- Price
- $198.51
- Rating
- 4.8/5
- Reviews
- 352
- Age
- 2y ago

Cuisinart 7-Piece Stainless Steel Block with Sharpener
- Price
- $90.36
- Rating
- 4.8/5
- Reviews
- 211
- Age
- 1y ago

Knife Set 6-Piece Black Professional Kitchen Knife Set for Chef Super Sharp Knife Set with Universal Knife Block Anti-Rust Stainless Steel Kitchen Knife Block Set Ergonomical Design (Black)
- Price
- $36.48
- Rating
- 4.5/5
- Reviews
- 1,950
- Age
- 3y ago
Newest
by launch date
Begally Black Knife Set19 Piece Kitchen Knife Set with Knife Holder and Knife Sharpener The Knife Block Set has Chefs Knives Bread Knives Steak Knives and Other Knives for Slicing Dicing Cutting
- Price
- $65.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

hecef 13-Piece Kitchen Knife Set with Built-In Sharpening Block High Carbon Stainless Steel Steak Knives & Scissors (Mi White)
- Price
- $45.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Cuisinart 7-Piece Stainless Steel Block with Sharpener
- Price
- $90.36
- Rating
- 4.8/5
- Reviews
- 211
- Age
- 1y ago

Astercook Knife Set 13 Pieces Kitchen Knives Set with Healthy Anti-Rust Coating Dishwasher Safe Stainless Steel Chef Knife Sets with 6 Blade Guards Perfect Holiday Gifts for Kitchen
- Price
- $82.54
- Rating
- 4.8/5
- Reviews
- 5,537
- Age
- 1y ago

HOSHANHO 3 Pieces Knife Set Professional Japanese High Carbon Stainless Steel Kitchen Knife Set Ultra Sharp Chef Knives Sets with Ergonomic Pakkawood Handle
- Price
- $102.58
- Rating
- 4.7/5
- Reviews
- 4,776
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
23
Est. top-5 brand share
65%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 95%
Open market
29%
- ZWILLING17%
- hecef15%
- Cuisinart14%
- Wiztoynia10%
- MasterChef9%
- Astercook7%
Demand
Knife Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Oct, Nov, Dec · busiest ÷ quietest = 2.7× · 11 of 12 months tracked
Search terms
Top Knife Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- knife set14K/yr
- knives2K/yr
- kitchen knife set2K/yr
- knives set927/yr
Reviews and returns
What reviews say buyers love and hate about Knife Set
We read the reviews and the return reasons for every product selling here.
“Good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Knife Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









