knife
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$42.85avg listing price — sweet spot $15–$100
Price range
Great$4.89–$104.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,663.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 24K searches
According to Flapen's Amazon Singapore niche tracking, knife is a $5K/yr Amazon Singapore market (24K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
knife market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $11K–$21K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 38%
- Out of stock
- 7.4%
- Avg brand age
- 69 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
11
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
18%
- hecef29%
- ZWILLING16%
- WMF14%
- Mercer Culinary9%
- Wiztoynia8%
- HOSHANHO7%
- Open — no brand owns it (4 brands, 18%)
Demand
Weekly Amazon search volume, last 47 weeks — +23.3% search growth over the last 90 days.Top knife search terms
- knife16K/yr
- japanese knife4K/yr
- chef knife4K/yr
Top knife products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
hecef Silver Kitchen Knife Set of 5 Satin Finish Blade with Hollow Handle Includes 8 Chef 8Bread 8Santoku 5Utility and 3.5Paring Knife
hecef$27.284.6★2,706 rev
WMF Touch 1879086100 - Kinves Set 2 pc set
WMF$19.424.7★11,641 rev
Zwilling J.A. Henckels Japan 16717-002 HI Style Santoku/Petty 2 Piece Set Black Made in Japan Small Knife Set Stainless Steel Gift Dishwasher Safe Made in Seki City Gifu Prefecture
ZWILLING$32.934.2★98 rev
Mercer Culinary M22608 Millennia 8-Inch Chefs Knife Black
Mercer Culinary$23.324.7★14,494 rev
Knife Set 6-Piece Black Professional Kitchen Knife Set for Chef Super Sharp Knife Set with Universal Knife Block Anti-Rust Stainless Steel Kitchen Knife Block Set Ergonomical Design (Black)
Wiztoynia$36.484.5★1,950 rev
Newest
by launch date
hecef 2Piece Kitchen Knife Set 18 cm Santoku & 12.7 cm Utility Knife Stainless Steel Blades Hollow Handles Protective Blade Covers Silver
hecef$14.750 rev
hecef Utility Kitchen Knife Damascus Knife 5 inch High Carbon Stainless Steel Vegetable Knife Small Japanese Knife with Ergonomic Olive Wood Handle
hecef$33.9212 rev
HOSHANHO 3 Pieces Knife Set Professional Japanese High Carbon Stainless Steel Kitchen Knife Set Ultra Sharp Chef Knives Sets with Ergonomic Pakkawood Handle
HOSHANHO$102.584,776 rev
HENCKELS Forged Accent Razor-Sharp 2-pc Paring Knife Set German Engineered Informed by 100+ Years of Mastery Black
HENCKELS$33.991,788 rev
Professional S Zwilling J.A Henckels 3 Piece Knives Set Black/Stainless Steel (35602-000-0)
ZWILLING$104.222,727 rev
Trending
90-day click momentum
Tramontina Plenus 3 Vegetable and Fruit/Bread Knife Stainless Steel
Tramontina$4.894.7★
Zwilling J.A. Henckels Japan 16717-002 HI Style Santoku/Petty 2 Piece Set Black Made in Japan Small Knife Set Stainless Steel Gift Dishwasher Safe Made in Seki City Gifu Prefecture
ZWILLING$32.934.2★
HENCKELS Forged Accent Razor-Sharp 2-pc Paring Knife Set German Engineered Informed by 100+ Years of Mastery Black
HENCKELS$33.994.6★
Knife Set 6-Piece Black Professional Kitchen Knife Set for Chef Super Sharp Knife Set with Universal Knife Block Anti-Rust Stainless Steel Kitchen Knife Block Set Ergonomical Design (Black)
Wiztoynia$36.484.5★
Professional S Zwilling J.A Henckels 3 Piece Knives Set Black/Stainless Steel (35602-000-0)
ZWILLING$104.224.8★
What buyers say about knife
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Worth every cent”
“Nicely packed, knives are great and sharp”
Top return reasons
Common questions
- Is knife profitable to sell on Amazon Singapore?
- The niche generates $5K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the knife niche?
- 10 brands and 11 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 76% of demand.
- What does it cost to enter the knife niche?
- Listings span $4.89–$104.22; the average listing price is $42.85 (sweet spot $15–$100). The average incumbent carries 3,663 reviews — the moat a new listing must climb.