Knife
FailShoppers spend an estimated $5K a year here, so Knife is a Fail.
- Flapen Score
- 42 / 100Top 24% of 214 Home niches · +6 vs the category median of 3642
- Market size
- $5K/yr24K searches / yr
- 90-day growth
- +23.3%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 11 sellers
Flapen Score
Knife against its category
The dotted line is the Home average. Past it, Knife is stronger. Inside it, weaker.
Market
The Knife market on Amazon at a glance
Shoppers on Amazon Singapore searched for Knife 24K times last year and spent an estimated $5K. The top 5 brands take 76% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- +23.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $5Ka year
- Top search term
- knife16K searches a year
02 · Price
A sale here is worth $42.85.
Listings sell for $42.85 on average, from $4.89 to $104.22. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $42.85 that is $0 to $4K a year per listing.
- Average price
- $42.85inside the $15 to $100 sweet spot
- Price range
- $4.89–$104.22
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.5%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #34 within Home. It carries 3,663 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 92%
- Out of stock, average day
- 7.4%
- Average rank
- #34in Home
- Average rating
- 4.64 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,663per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Knife products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
hecef Silver Kitchen Knife Set of 5 Satin Finish Blade with Hollow Handle Includes 8 Chef 8Bread 8Santoku 5Utility and 3.5Paring Knife
- Price
- $27.28
- Rating
- 4.6/5
- Reviews
- 2,706
- Age
- 6y ago

WMF Touch 1879086100 - Kinves Set 2 pc set
- Price
- $19.42
- Rating
- 4.7/5
- Reviews
- 11,641
- Age
- 3y ago

Zwilling J.A. Henckels Japan 16717-002 HI Style Santoku/Petty 2 Piece Set Black Made in Japan Small Knife Set Stainless Steel Gift Dishwasher Safe Made in Seki City Gifu Prefecture
- Price
- $32.93
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 4y ago

Mercer Culinary M22608 Millennia 8-Inch Chefs Knife Black
- Price
- $23.32
- Rating
- 4.7/5
- Reviews
- 14,494
- Age
- 13y ago

Knife Set 6-Piece Black Professional Kitchen Knife Set for Chef Super Sharp Knife Set with Universal Knife Block Anti-Rust Stainless Steel Kitchen Knife Block Set Ergonomical Design (Black)
- Price
- $36.48
- Rating
- 4.5/5
- Reviews
- 1,950
- Age
- 3y ago
Trending
estimated 90-day click momentum
Tramontina Plenus 3 Vegetable and Fruit/Bread Knife Stainless Steel
- Price
- $4.89
- Rating
- 4.7/5
- Reviews
- 6,336
- Age
- 4y ago

Zwilling J.A. Henckels Japan 16717-002 HI Style Santoku/Petty 2 Piece Set Black Made in Japan Small Knife Set Stainless Steel Gift Dishwasher Safe Made in Seki City Gifu Prefecture
- Price
- $32.93
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 4y ago

HENCKELS Forged Accent Razor-Sharp 2-pc Paring Knife Set German Engineered Informed by 100+ Years of Mastery Black
- Price
- $33.99
- Rating
- 4.6/5
- Reviews
- 1,788
- Age
- 2y ago

Knife Set 6-Piece Black Professional Kitchen Knife Set for Chef Super Sharp Knife Set with Universal Knife Block Anti-Rust Stainless Steel Kitchen Knife Block Set Ergonomical Design (Black)
- Price
- $36.48
- Rating
- 4.5/5
- Reviews
- 1,950
- Age
- 3y ago

Professional S Zwilling J.A Henckels 3 Piece Knives Set Black/Stainless Steel (35602-000-0)
- Price
- $104.22
- Rating
- 4.8/5
- Reviews
- 2,727
- Age
- 2y ago
Newest
by launch date
hecef 2Piece Kitchen Knife Set 18 cm Santoku & 12.7 cm Utility Knife Stainless Steel Blades Hollow Handles Protective Blade Covers Silver
- Price
- $14.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

hecef Utility Kitchen Knife Damascus Knife 5 inch High Carbon Stainless Steel Vegetable Knife Small Japanese Knife with Ergonomic Olive Wood Handle
- Price
- $33.92
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 1y ago

HOSHANHO 3 Pieces Knife Set Professional Japanese High Carbon Stainless Steel Kitchen Knife Set Ultra Sharp Chef Knives Sets with Ergonomic Pakkawood Handle
- Price
- $102.58
- Rating
- 4.7/5
- Reviews
- 4,776
- Age
- 2y ago

HENCKELS Forged Accent Razor-Sharp 2-pc Paring Knife Set German Engineered Informed by 100+ Years of Mastery Black
- Price
- $33.99
- Rating
- 4.6/5
- Reviews
- 1,788
- Age
- 2y ago

Professional S Zwilling J.A Henckels 3 Piece Knives Set Black/Stainless Steel (35602-000-0)
- Price
- $104.22
- Rating
- 4.8/5
- Reviews
- 2,727
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
11
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
18%
- hecef29%
- ZWILLING16%
- WMF14%
- Mercer Culinary9%
- Wiztoynia8%
- HOSHANHO7%
- Open — no brand owns it (4 brands, 18%)
Demand
Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Oct, Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked
Search terms
Top Knife search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- knife16K/yr
- japanese knife4K/yr
- chef knife4K/yr
Reviews and returns
What reviews say buyers love and hate about Knife
We read the reviews and the return reasons for every product selling here.
“Good quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Knife questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









