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Kitchen Towel Holder

Fail

Shoppers spend an estimated $4K a year here, so Kitchen Towel Holder is a Fail.

Flapen Score
42
42 / 100
Top 24% of 214 Home niches · +6 vs the category median of 36
Market size
$4K/yr9K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
68%top-5 click share · 9 brands · 21 sellers

Flapen Score

Kitchen Towel Holder against its category

The dotted line is the Home average. Past it, Kitchen Towel Holder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Towel Holder market on Amazon at a glance

Shoppers on Amazon Singapore searched for Kitchen Towel Holder 9K times last year and spent an estimated $4K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
1.6%
Market size, estimated
$4Ka year
Top search term
kitchen towel holder4K searches a year

02 · Price

A sale here is worth $25.96.

Listings sell for $25.96 on average, from $9.21 to $45.41. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $25.96 that is $0 to $3K a year per listing.

Average price
$25.96inside the $15 to $100 sweet spot
Price range
$9.21–$45.41
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.8%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #21 within Home. It carries 8,811 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
21.1%
Average rank
#21in Home
Average rating
4.11 starsAmazon Singapore average 4.47 stars
Average reviews
8,811per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Kitchen Towel Holder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

$0$150$300$450$6001101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

21

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

12%

  • Joseph Joseph31%
  • niffgaff14%
  • Umbra14%
  • OXO14%
  • OBODING8%
  • DR CATCH7%
  • Open — no brand owns it (3 brands, 12%)

Demand

Kitchen Towel Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 1.6× · 11 of 12 months tracked

Search terms

Top Kitchen Towel Holder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kitchen towel holder4K/yr
  • paper towel holder3K/yr
  • kitchen roll holder1K/yr
  • kitchen paper towel holder1K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Towel Holder

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Very poor quality item”
A buyer, on “Quality-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Kitchen Towel Holder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data