Kitchen Towel Holder
FailShoppers spend an estimated $4K a year here, so Kitchen Towel Holder is a Fail.
- Flapen Score
- 42 / 100Top 24% of 214 Home niches · +6 vs the category median of 3642
- Market size
- $4K/yr9K searches / yr
- 90-day growth
- -2.9%search demand this quarter
- Competition
- 68%top-5 click share · 9 brands · 21 sellers
Flapen Score
Kitchen Towel Holder against its category
The dotted line is the Home average. Past it, Kitchen Towel Holder is stronger. Inside it, weaker.
Market
The Kitchen Towel Holder market on Amazon at a glance
Shoppers on Amazon Singapore searched for Kitchen Towel Holder 9K times last year and spent an estimated $4K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- -2.9%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $4Ka year
- Top search term
- kitchen towel holder4K searches a year
02 · Price
A sale here is worth $25.96.
Listings sell for $25.96 on average, from $9.21 to $45.41. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $25.96 that is $0 to $3K a year per listing.
- Average price
- $25.96inside the $15 to $100 sweet spot
- Price range
- $9.21–$45.41
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.8%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #21 within Home. It carries 8,811 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 100%
- Out of stock, average day
- 21.1%
- Average rank
- #21in Home
- Average rating
- 4.11 starsAmazon Singapore average 4.47 stars
- Average reviews
- 8,811per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Kitchen Towel Holder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Paper Towel Holder Black Kitchen Roll Holder Premium Stainless Steel Paper Towel Holder for Kitchen Roll Organize One-Handed Operation Countertop Roll Dispenser with Weighted Base
- Price
- $13.70
- Rating
- 4.4/5
- Reviews
- 10,030
- Age
- 4y ago

Umbra Buddy Paper Towel Holder Black
- Price
- $32.49
- Rating
- 4.7/5
- Reviews
- 1,415
- Age
- 2y ago

Joseph Joseph 85140 Push & Tear Kitchen Roll Holder Grey
- Price
- $25.96
- Rating
- 4.2/5
- Reviews
- 4,137
- Age
- 7y ago

OXO Good Grips SimplyTear Standing Paper Towel Holder Brushed Stainless Steel
- Price
- $45.41
- Rating
- 4.6/5
- Reviews
- 30,001
- Age
- 13y ago

Joseph Joseph RollGrip Under Cabinet Paper Towel Kitchen Roll Holder Space-Saving Fits up to 5.5 Diameter Rolls
- Price
- $39.70
- Rating
- 4.6/5
- Reviews
- 264
- Age
- 1y ago
Trending
estimated 90-day click momentum
OBODING Gold Paper Towel Holder Countertop Gold Kitchen Paper Towel Holder Stand for Kitchen and Bathroom Organization Stainless Steel Paper Towel Holders for Standard and Large Rolls (Golden)
- Price
- $19.30
- Rating
- 4.4/5
- Reviews
- 3,144
- Age
- 2y ago

DEKAVA Paper Towel Holder Under Cabinet Wall Mount for Kitchen Paper Towel Self-Adhesive Paper Towel Bar Paper Towel Rack SUS304 Stainless Steel 13 inch (1 Black)
- Price
- $18.33
- Rating
- 4.6/5
- Reviews
- 15,870
- Age
- 2y ago

Umbra Buddy Paper Towel Holder Black
- Price
- $32.49
- Rating
- 4.7/5
- Reviews
- 1,415
- Age
- 2y ago

Paper Towel Holders for Kitchen Paper Towels Bulk- Self-Adhesive Under Cabinet Both Available in Adhesive and Screws Stainless Steel
- Price
- $22.50
- Rating
- 4.4/5
- Reviews
- 31,856
- Age
- 5y ago

Joseph Joseph 85140 Push & Tear Kitchen Roll Holder Grey
- Price
- $25.96
- Rating
- 4.2/5
- Reviews
- 4,137
- Age
- 7y ago
Newest
by launch date
SUMFGO Stainless Steel Paper Towel Holder Under Cabinet Kitchen Roll Dispenser Wall-Mounted Waterproof Rustproof
- Price
- $9.21
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 10mo ago

Joseph Joseph RollGrip Under Cabinet Paper Towel Kitchen Roll Holder Space-Saving Fits up to 5.5 Diameter Rolls
- Price
- $39.70
- Rating
- 4.6/5
- Reviews
- 264
- Age
- 1y ago

Joseph Joseph Hold Easy-Tear Paper Towel Kitchen Roll Holder Weighted Non-Slip Base Fits up to 5.5 Diameter Rolls
- Price
- $44.40
- Rating
- 4.1/5
- Reviews
- 177
- Age
- 1y ago

Umbra Buddy Paper Towel Holder Black
- Price
- $32.49
- Rating
- 4.7/5
- Reviews
- 1,415
- Age
- 2y ago

OBODING Gold Paper Towel Holder Countertop Gold Kitchen Paper Towel Holder Stand for Kitchen and Bathroom Organization Stainless Steel Paper Towel Holders for Standard and Large Rolls (Golden)
- Price
- $19.30
- Rating
- 4.4/5
- Reviews
- 3,144
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
21
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
12%
- Joseph Joseph31%
- niffgaff14%
- Umbra14%
- OXO14%
- OBODING8%
- DR CATCH7%
- Open — no brand owns it (3 brands, 12%)
Demand
Kitchen Towel Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.6× · 11 of 12 months tracked
Search terms
Top Kitchen Towel Holder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kitchen towel holder4K/yr
- paper towel holder3K/yr
- kitchen roll holder1K/yr
- kitchen paper towel holder1K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Towel Holder
We read the reviews and the return reasons for every product selling here.
“Very poor quality item”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Towel Holder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









