Kitchen
FailShoppers spend an estimated $1K a year here, so Kitchen is a Fail.
- Flapen Score
- 38 / 100Top 41% of 214 Home niches · +2 vs the category median of 3638
- Market size
- $1K/yr16K searches / yr
- 90-day growth
- +41.9%search demand this quarter
- Competition
- 85%top-5 click share · 8 brands · 21 sellers
Flapen Score
Kitchen against its category
The dotted line is the Home average. Past it, Kitchen is stronger. Inside it, weaker.
Market
The Kitchen market on Amazon at a glance
Shoppers on Amazon Singapore searched for Kitchen 16K times last year and spent an estimated $1K. The top 5 brands take 85% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 16K
- Growth, 90 days vs prior 90
- +41.9%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $1Ka year
- Top search term
- kitchen13K searches a year
02 · Price
A sale here is worth $23.57.
Listings sell for $23.57 on average, from $8.69 to $45.28. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $23.57 that is $0 to $2K a year per listing.
- Average price
- $23.57inside the $15 to $100 sweet spot
- Price range
- $8.69–$45.28
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #10 within Home. It carries 14,207 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 9.5%
- Average rank
- #10in Home
- Average rating
- 4.49 starsAmazon Singapore average 4.47 stars
- Average reviews
- 14,207per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Kitchen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TOSHE Kitchen Apron Waterdrop Resistant Cotton Apron with adjustable Aprons for Women with Pockets Cooking Apron Powder Pink Standard
- Price
- $15.85
- Rating
- 4.6/5
- Reviews
- 2,633
- Age
- 3y ago

Cisily Sponge Holder for Kitchen Sink Sink Caddy with High Brush Holder Organzier Rustproof 304 Stainless Steel Dish Organizer Divider Soap Dispenser Storage
- Price
- $13.34
- Rating
- 4.6/5
- Reviews
- 13,676
- Age
- 3y ago

KUMD 10 Pack Fridge Organizer and Storage Stackable Refrigerator Organizer Bins with Lids Clear Produce Fruit Storage Containers BPA Free Kitchen Organizer for Food Fruit and Vegetable Storage
- Price
- $23.18
- Rating
- 4.4/5
- Reviews
- 1,963
- Age
- 3y ago

Puricon 1 Pack Under Sink Organizers and Storage Pull Out Sliding Drawer 2 Tier Multi-purpose Kitchen Under the Sink Organizer Under Bathroom Sink Shelf Storage Rack for Countertop Laundry -Black
- Price
- $19.66
- Rating
- 4.5/5
- Reviews
- 9,748
- Age
- 4y ago

YARRAMATE Oil Sprayer for Cooking 2 in 1 Olive Oil Dispenser Bottle for Kitchen 16oz/470ml Premium Glass Oil Bottle Food-grade Oil Mister for Air Fryer Salad Frying BBQ (Black)
- Price
- $8.69
- Rating
- 4.4/5
- Reviews
- 45,822
- Age
- 2y ago
Trending
estimated 90-day click momentum
TOSHE Kitchen Apron Waterdrop Resistant Cotton Apron with adjustable Aprons for Women with Pockets Cooking Apron Powder Pink Standard
- Price
- $15.85
- Rating
- 4.6/5
- Reviews
- 2,633
- Age
- 3y ago

GENIMO Anti Fatigue Kitchen Mats for Floor 2PCS Cushioned Standing Mats
- Price
- $45.28
- Rating
- 4.2/5
- Reviews
- 1,688
- Age
- 1y ago

YARRAMATE Oil Sprayer for Cooking 2 in 1 Olive Oil Dispenser Bottle for Kitchen 16oz/470ml Premium Glass Oil Bottle Food-grade Oil Mister for Air Fryer Salad Frying BBQ (Black)
- Price
- $8.69
- Rating
- 4.4/5
- Reviews
- 45,822
- Age
- 2y ago

KUMD 10 Pack Fridge Organizer and Storage Stackable Refrigerator Organizer Bins with Lids Clear Produce Fruit Storage Containers BPA Free Kitchen Organizer for Food Fruit and Vegetable Storage
- Price
- $23.18
- Rating
- 4.4/5
- Reviews
- 1,963
- Age
- 3y ago

Puricon 1 Pack Under Sink Organizers and Storage Pull Out Sliding Drawer 2 Tier Multi-purpose Kitchen Under the Sink Organizer Under Bathroom Sink Shelf Storage Rack for Countertop Laundry -Black
- Price
- $19.66
- Rating
- 4.5/5
- Reviews
- 9,748
- Age
- 4y ago
Newest
by launch date
GENIMO Anti Fatigue Kitchen Mats for Floor 2PCS Cushioned Standing Mats
- Price
- $45.28
- Rating
- 4.2/5
- Reviews
- 1,688
- Age
- 1y ago

YARRAMATE Oil Sprayer for Cooking 2 in 1 Olive Oil Dispenser Bottle for Kitchen 16oz/470ml Premium Glass Oil Bottle Food-grade Oil Mister for Air Fryer Salad Frying BBQ (Black)
- Price
- $8.69
- Rating
- 4.4/5
- Reviews
- 45,822
- Age
- 2y ago

KUMD 10 Pack Fridge Organizer and Storage Stackable Refrigerator Organizer Bins with Lids Clear Produce Fruit Storage Containers BPA Free Kitchen Organizer for Food Fruit and Vegetable Storage
- Price
- $23.18
- Rating
- 4.4/5
- Reviews
- 1,963
- Age
- 3y ago

TOSHE Kitchen Apron Waterdrop Resistant Cotton Apron with adjustable Aprons for Women with Pockets Cooking Apron Powder Pink Standard
- Price
- $15.85
- Rating
- 4.6/5
- Reviews
- 2,633
- Age
- 3y ago

Cisily Sponge Holder for Kitchen Sink Sink Caddy with High Brush Holder Organzier Rustproof 304 Stainless Steel Dish Organizer Divider Soap Dispenser Storage
- Price
- $13.34
- Rating
- 4.6/5
- Reviews
- 13,676
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
21
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
15%
- TOSHE23%
- Cisily18%
- KUMD16%
- Puricon11%
- YARRAMATE8%
- GENIMO8%
- Open — no brand owns it (2 brands, 15%)
Demand
Kitchen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Kitchen
We read the reviews and the return reasons for every product selling here.
“Low Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









