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Ironing Board

Fail

Shoppers spend an estimated $16K a year here, so Ironing Board is a Fail.

Flapen Score
43
43 / 100
Top 21% of 214 Home niches · +7 vs the category median of 36
Market size
$16K/yr20K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
43%top-5 click share · 11 brands · 25 sellers

Flapen Score

Ironing Board against its category

The dotted line is the Home average. Past it, Ironing Board is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ironing Board market on Amazon at a glance

Shoppers on Amazon Singapore searched for Ironing Board 20K times last year and spent an estimated $16K. The top 5 brands take 86% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
1.0%
Market size, estimated
$16Ka year
Top search term
ironing board14K searches a year

02 · Price

A sale here is worth $82.75.

Listings sell for $82.75 on average, from $27.46 to $252.66. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $82.75 that is $0 to $8K a year per listing.

Average price
$82.75inside the $15 to $100 sweet spot
Price range
$27.46–$252.66
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
3.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 37.9% of listings are out of stock. The average listing ranks #22 within Home. It carries 816 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
72%
Out of stock, average day
37.9%
Average rank
#22in Home
Average rating
3.92 starsAmazon Singapore average 4.47 stars
Average reviews
816per listing
Listings tracked
29

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Ironing Board products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

$0$490$979$1K$2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

25

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 90%

Open market

10%

  • Generic29%
  • Duwee24%
  • Leifheit17%
  • Joseph Joseph12%
  • Rene4%
  • Bartnelli4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Ironing Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.6× · 11 of 12 months tracked

Search terms

Top Ironing Board search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ironing board14K/yr
  • iron board3K/yr
  • brabantia ironing board2K/yr
  • leifheit ironing board924/yr

Reviews and returns

What reviews say buyers love and hate about Ironing Board

We read the reviews and the return reasons for every product selling here.

33%of negative reviews mention “Maintenance And Repair”
3.0%of orders come back
“Its not easy to fix as advertised”
A buyer, on “Maintenance And Repair”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Ironing Board questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data