ironing board
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$82.75avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good816.28avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Okay$27.46–$252.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 20K searches
According to Flapen's Amazon Singapore niche tracking, ironing board is a $16K/yr Amazon Singapore market (20K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ironing board market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $21K–$41K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 24%
- Out of stock
- 37.9%
- Avg brand age
- 59 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
25
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
43%
Top 20: 90%
Open market
10%
- Generic29%
- Duwee24%
- Leifheit17%
- Joseph Joseph12%
- Rene4%
- Bartnelli4%
- Open — no brand owns it (5 brands, 10%)
Demand
Weekly Amazon search volume, last 47 weeks — +0.8% search growth over the last 90 days.Top ironing board search terms
- ironing board14K/yr
- iron board3K/yr
- brabantia ironing board2K/yr
- leifheit ironing board924/yr
Top ironing board products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SG Stock | Adjustable Standing Ironing Board (3 sizes) Home Laundry Steaming Ironing Irons Steamers Accessories Ironing Accessories Ironing Boards (Small - Black 90cm)
Generic$46.014.6★3 rev
SG Stock | Adjustable Standing Ironing Board (3 sizes) Home Laundry Steaming Ironing Irons Steamers Accessories Ironing Accessories Ironing Boards (X Large - Grey 120cm)
Generic$69.944.6★3 rev
Joseph Joseph 50009 Pocket Folding Table-top Ironing Board Grey/Yellow
Joseph Joseph$104.224.6★2,621 rev
SG Stock | Adjustable Standing Ironing Board (3 sizes) Home Laundry Steaming Ironing Irons Steamers Accessories Ironing Accessories Ironing Boards (Large - Black 110cm)
Generic$60.094.6★3 rev
Leifheit Lightweight AirBoard Compact Ironing Board Blue Small FBA_72584
Leifheit$106.334.2★278 rev
Newest
by launch date
Duwee Ironing Board 16x46 with Retractable Iron Rest Heat-resistant Cover with Thick Padding Adjustable Height Foldable Legs Black
Duwee$91.571 rev
Generic Tabletop Ironing Board Portable Folding Small Iron Board with Removable Heat Resistants Cover U Shaped Mini Ironing Mat for Laundry Room Apartment Dorms
Generic$36.630 rev
Duwee 15x43 Ironing Board with Sleeve Nose Compact Foldable Design for Easy Storage Heat-Resistant Cover Adjustable Height & Stable X-Frame Ideal for Small Spaces
Duwee$77.023 rev
Duwee 13x38 Ironing Board with Heat Resistant Cover Foldable Iron Board Table with 7-Level Height Adjustable Sturdy Steam Iron Tray Black
Duwee$74.372 rev
SG Stock | Adjustable Standing Ironing Board (3 sizes) Home Laundry Steaming Ironing Irons Steamers Accessories Ironing Accessories Ironing Boards (X Large - Grey 120cm)
Generic$69.943 rev
Trending
90-day click momentumSG Stock | Adjustable Standing Ironing Board (3 sizes) Home Laundry Steaming Ironing Irons Steamers Accessories Ironing Accessories Ironing Boards (X Large - Grey 120cm)
Generic$69.944.6★
Duwee 13x38 Ironing Board with Heat Resistant Cover Foldable Iron Board Table with 7-Level Height Adjustable Sturdy Steam Iron Tray Black
Duwee$74.374.0★
SG Stock | Adjustable Standing Ironing Board (3 sizes) Home Laundry Steaming Ironing Irons Steamers Accessories Ironing Accessories Ironing Boards (Small - Black 90cm)
Generic$46.014.6★
Generic Tabletop Ironing Board Portable Folding Small Iron Board with Removable Heat Resistants Cover U Shaped Mini Ironing Mat for Laundry Room Apartment Dorms
Generic$36.630.0★
Duwee Ironing Board 16x46 with Retractable Iron Rest Heat-resistant Cover with Thick Padding Adjustable Height Foldable Legs Black
Duwee$91.572.0★
What buyers say about ironing board
What buyers praise and complain about, mined from review topics.What buyers complain about
“Its not easy to fix as advertised”
“Bent, leans, out of shape”
“you'll find this uncomfortable to use”
“It's also kind of flimsy”
“The product is much shorter than i imagined. I checked length and width,”
Top return reasons
Common questions
- Is ironing board profitable to sell on Amazon Singapore?
- The niche generates $16K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the ironing board niche?
- 11 brands and 25 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in ironing board?
- Top complaints mined from reviews: Maintenance And Repair, Shape/Style, Comfort-Overall. The return rate is 3.0%.
- What does it cost to enter the ironing board niche?
- Listings span $27.46–$252.66; the average listing price is $82.75 (sweet spot $15–$100). The average incumbent carries 816 reviews — the moat a new listing must climb.