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Instant Pot

Fail

Shoppers spend an estimated $0 a year here, so Instant Pot is a Fail.

Flapen Score
22
22 / 100
Ranks 209 of 214 Home niches · −14 vs the category median of 36
Market size
$0/yr18K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
95%top-5 click share · 5 brands · 13 sellers

Flapen Score

Instant Pot against its category

The dotted line is the Home average. Past it, Instant Pot is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Instant Pot market on Amazon at a glance

Shoppers on Amazon Singapore searched for Instant Pot 18K times last year and spent an estimated $0. All 5 brands take every click. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
instant pot16K searches a year

02 · Price

A sale here is worth $154.50.

Listings sell for $154.50 on average, from $20.04 to $298.30. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $154.50 that is $0 to $15K a year per listing.

Average price
$154.50above the $15 to $100 sweet spot
Price range
$20.04–$298.30
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
2.2%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 50.4% of listings are out of stock. The average listing ranks #44 within Home. It carries 509 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
86%
Out of stock, average day
50.4%
Average rank
#44in Home
Average rating
4.54 starsAmazon Singapore average 4.47 stars
Average reviews
509per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Instant Pot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 210%
  • Brand 38%
  • Brand 43%

Demand

Instant Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Search terms

Top Instant Pot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • instant pot16K/yr
  • instant pot duo563/yr
  • instapot749/yr
  • instant pot pro771/yr

Reviews and returns

What reviews say buyers love and hate about Instant Pot

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Gifting Purpose”
25%of negative reviews mention “Ease Of Cleaning”
2.2%of orders come back
“cleaning it takes quite an effort. dismantling the cover part”
A buyer, on “Ease Of Cleaning”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

Keep looking

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FAQ

Common Instant Pot questions

Answered from the same tracked data.