instant pot
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Good508.57avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$154.50avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$20.04–$298.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Market size
Bad$0$0/yr · 18K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, instant pot is a $0/yr Amazon Singapore market (18K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 22/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
instant pot market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $15K–$39K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 0%
- Out of stock
- 50.4%
- Avg brand age
- 59 months
- Avg seller age
- 61 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Instant Pot79%
- T-Fal10%
- Philips8%
- Siireemuu3%
Demand
Weekly Amazon search volume, last 47 weeks — -6.5% search growth over the last 90 days.Top instant pot search terms
- instant pot16K/yr
- instant pot duo563/yr
- instapot749/yr
- instant pot pro771/yr
Top instant pot products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Instant Pot RIO - 7-in-1 Pressure Cooker. Pressure cooking slow cooking rice yogurt steam sauté and keep warm. 6 Quart / 5.7 L. Black Stainless Steel
Instant Pot$181.844.7★1,227 rev
Instant Pot Duo V2 7-in-1 Electric Pressure Cooker 6 Qt 5.7L 1000 W Brushed Stainless Steel/Black 220-240v Stainless Steel Inner Pot
Instant Pot$298.300.0★0 rev
Tefal Home Chef Smart Electric Pressure Cooker 6L CY601 Multicooker 15 programmes 12 cups steam slow cook bake sous vide sauce thickening
T-Fal$88.814.4★543 rev
Philips Viva Collection HD2237/73 - All-in-One Multicooker 1300W 6L Heats 25% Faster ProCeramic+ Anti-Scratch Pot 9 Safety Protection Systems 7 Pressure Cooking Modes Slow Cook Up to 12 Hours
Philips$169.254.4★36 rev
Instant Pot Precision Dutch Oven 5-in-1 Red 6 QT
Instant Pot$277.320.0★0 rev
Newest
by launch date
2-Pack Sealing Ring for Instant Pot 6 Quart Food-grade Silicone Replacement Parts for Instant Pot 6 Qt BPA-Free Accessories for Instant Pot Lid Gasket Seal Sealing Ring for Instantpot 5&6 Qt Clear
Siireemuu$20.04382 rev
Instant Pot RIO - 7-in-1 Pressure Cooker. Pressure cooking slow cooking rice yogurt steam sauté and keep warm. 6 Quart / 5.7 L. Black Stainless Steel
Instant Pot$181.841,227 rev
Philips Viva Collection HD2237/73 - All-in-One Multicooker 1300W 6L Heats 25% Faster ProCeramic+ Anti-Scratch Pot 9 Safety Protection Systems 7 Pressure Cooking Modes Slow Cook Up to 12 Hours
Philips$169.2536 rev
Instant Pot Precision Dutch Oven 5-in-1 Red 6 QT
Instant Pot$277.320 rev
Instant Pot Duo V2 7-in-1 Electric Pressure Cooker 6 Qt 5.7L 1000 W Brushed Stainless Steel/Black 220-240v Stainless Steel Inner Pot
Instant Pot$298.300 rev
Trending
90-day click momentumInstant Pot Duo V2 7-in-1 Electric Pressure Cooker 6 Qt 5.7L 1000 W Brushed Stainless Steel/Black 220-240v Stainless Steel Inner Pot
Instant Pot$298.300.0★
2-Pack Sealing Ring for Instant Pot 6 Quart Food-grade Silicone Replacement Parts for Instant Pot 6 Qt BPA-Free Accessories for Instant Pot Lid Gasket Seal Sealing Ring for Instantpot 5&6 Qt Clear
Siireemuu$20.044.6★
Instant Pot Cook and Bake Set Silver and Red Compatible with 6-quart and 8-quart cookers
Instant Pot$45.934.6★
Philips Viva Collection HD2237/73 - All-in-One Multicooker 1300W 6L Heats 25% Faster ProCeramic+ Anti-Scratch Pot 9 Safety Protection Systems 7 Pressure Cooking Modes Slow Cook Up to 12 Hours
Philips$169.254.4★
Instant Pot Precision Dutch Oven 5-in-1 Red 6 QT
Instant Pot$277.320.0★
What buyers say about instant pot
What buyers praise and complain about, mined from review topics.What buyers love
“Gift”
“So handy and useful”
“Easy to clean, works for almost any dish: rice, stew, biriyani, curry, even boiling eggs, making yogurt”
“Best product”
“still working well”
“Way more powerful”
“time for next batch as the instant pot is way more powerful”
“Work as expected, long lasting”
“Work as expected”
What buyers complain about
“cleaning it takes quite an effort. dismantling the cover part”
Top return reasons
Common questions
- Is instant pot profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 7 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Skip it (22/100).
- How competitive is the instant pot niche?
- 5 brands and 13 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in instant pot?
- Top complaints mined from reviews: Ease Of Cleaning. The return rate is 2.2%.
- What does it cost to enter the instant pot niche?
- Listings span $20.04–$298.30; the average listing price is $154.50 (sweet spot $15–$100). The average incumbent carries 509 reviews — the moat a new listing must climb.