Instant Pot
FailShoppers spend an estimated $0 a year here, so Instant Pot is a Fail.
- Flapen Score
- 22 / 100Ranks 209 of 214 Home niches · −14 vs the category median of 3622
- Market size
- $0/yr18K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 95%top-5 click share · 5 brands · 13 sellers
Flapen Score
Instant Pot against its category
The dotted line is the Home average. Past it, Instant Pot is stronger. Inside it, weaker.
Market
The Instant Pot market on Amazon at a glance
Shoppers on Amazon Singapore searched for Instant Pot 18K times last year and spent an estimated $0. All 5 brands take every click. Flapen scores it 22 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- instant pot16K searches a year
02 · Price
A sale here is worth $154.50.
Listings sell for $154.50 on average, from $20.04 to $298.30. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $154.50 that is $0 to $15K a year per listing.
- Average price
- $154.50above the $15 to $100 sweet spot
- Price range
- $20.04–$298.30
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$15K
- Returns
- 2.2%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 50.4% of listings are out of stock. The average listing ranks #44 within Home. It carries 509 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 86%
- Out of stock, average day
- 50.4%
- Average rank
- #44in Home
- Average rating
- 4.54 starsAmazon Singapore average 4.47 stars
- Average reviews
- 509per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Instant Pot products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Brand 179%
- Brand 210%
- Brand 38%
- Brand 43%
Demand
Instant Pot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Search terms
Top Instant Pot search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- instant pot16K/yr
- instant pot duo563/yr
- instapot749/yr
- instant pot pro771/yr
Reviews and returns
What reviews say buyers love and hate about Instant Pot
We read the reviews and the return reasons for every product selling here.
“cleaning it takes quite an effort. dismantling the cover part”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Instant Pot questions
Answered from the same tracked data.









