Instant Pot
FailShoppers spend an estimated $0 a year here, so Instant Pot is a Fail.
- Flapen Score
- 22 / 100Ranks 209 of 214 Home niches · −14 vs the category median of 3622
- Market size
- $0/yr18K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 95%top-5 click share · 5 brands · 13 sellers
Flapen Score
Instant Pot against its category
The dotted line is the Home average. Past it, Instant Pot is stronger. Inside it, weaker.
Market
The Instant Pot market on Amazon at a glance
Shoppers on Amazon Singapore searched for Instant Pot 18K times last year and spent an estimated $0. All 5 brands take every click. Flapen scores it 22 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- instant pot16K searches a year
02 · Price
A sale here is worth $154.50.
Listings sell for $154.50 on average, from $20.04 to $298.30. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $154.50 that is $0 to $15K a year per listing.
- Average price
- $154.50above the $15 to $100 sweet spot
- Price range
- $20.04–$298.30
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$15K
- Returns
- 2.2%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 50.4% of listings are out of stock. The average listing ranks #44 within Home. It carries 509 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 86%
- Out of stock, average day
- 50.4%
- Average rank
- #44in Home
- Average rating
- 4.54 starsAmazon Singapore average 4.47 stars
- Average reviews
- 509per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Instant Pot products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Instant Pot RIO - 7-in-1 Pressure Cooker. Pressure cooking slow cooking rice yogurt steam sauté and keep warm. 6 Quart / 5.7 L. Black Stainless Steel
- Price
- $181.84
- Rating
- 4.7/5
- Reviews
- 1,227
- Age
- 2y ago

Instant Pot Duo V2 7-in-1 Electric Pressure Cooker 6 Qt 5.7L 1000 W Brushed Stainless Steel/Black 220-240v Stainless Steel Inner Pot
- Price
- $298.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago

Tefal Home Chef Smart Electric Pressure Cooker 6L CY601 Multicooker 15 programmes 12 cups steam slow cook bake sous vide sauce thickening
- Price
- $88.81
- Rating
- 4.4/5
- Reviews
- 543
- Age
- 6y ago

Philips Viva Collection HD2237/73 - All-in-One Multicooker 1300W 6L Heats 25% Faster ProCeramic+ Anti-Scratch Pot 9 Safety Protection Systems 7 Pressure Cooking Modes Slow Cook Up to 12 Hours
- Price
- $169.25
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 2y ago

Instant Pot Precision Dutch Oven 5-in-1 Red 6 QT
- Price
- $277.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Trending
estimated 90-day click momentum
Instant Pot Duo V2 7-in-1 Electric Pressure Cooker 6 Qt 5.7L 1000 W Brushed Stainless Steel/Black 220-240v Stainless Steel Inner Pot
- Price
- $298.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago

2-Pack Sealing Ring for Instant Pot 6 Quart Food-grade Silicone Replacement Parts for Instant Pot 6 Qt BPA-Free Accessories for Instant Pot Lid Gasket Seal Sealing Ring for Instantpot 5&6 Qt Clear
- Price
- $20.04
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 1y ago

Instant Pot Cook and Bake Set Silver and Red Compatible with 6-quart and 8-quart cookers
- Price
- $45.93
- Rating
- 4.6/5
- Reviews
- 1,372
- Age
- 6y ago

Philips Viva Collection HD2237/73 - All-in-One Multicooker 1300W 6L Heats 25% Faster ProCeramic+ Anti-Scratch Pot 9 Safety Protection Systems 7 Pressure Cooking Modes Slow Cook Up to 12 Hours
- Price
- $169.25
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 2y ago

Instant Pot Precision Dutch Oven 5-in-1 Red 6 QT
- Price
- $277.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Newest
by launch date
2-Pack Sealing Ring for Instant Pot 6 Quart Food-grade Silicone Replacement Parts for Instant Pot 6 Qt BPA-Free Accessories for Instant Pot Lid Gasket Seal Sealing Ring for Instantpot 5&6 Qt Clear
- Price
- $20.04
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 1y ago

Instant Pot RIO - 7-in-1 Pressure Cooker. Pressure cooking slow cooking rice yogurt steam sauté and keep warm. 6 Quart / 5.7 L. Black Stainless Steel
- Price
- $181.84
- Rating
- 4.7/5
- Reviews
- 1,227
- Age
- 2y ago

Philips Viva Collection HD2237/73 - All-in-One Multicooker 1300W 6L Heats 25% Faster ProCeramic+ Anti-Scratch Pot 9 Safety Protection Systems 7 Pressure Cooking Modes Slow Cook Up to 12 Hours
- Price
- $169.25
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 2y ago

Instant Pot Precision Dutch Oven 5-in-1 Red 6 QT
- Price
- $277.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Instant Pot Duo V2 7-in-1 Electric Pressure Cooker 6 Qt 5.7L 1000 W Brushed Stainless Steel/Black 220-240v Stainless Steel Inner Pot
- Price
- $298.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
95%
Top 20: 100%
Open market
0%
- Instant Pot79%
- T-Fal10%
- Philips8%
- Siireemuu3%
Demand
Instant Pot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Search terms
Top Instant Pot search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- instant pot16K/yr
- instant pot duo563/yr
- instapot749/yr
- instant pot pro771/yr
Reviews and returns
What reviews say buyers love and hate about Instant Pot
We read the reviews and the return reasons for every product selling here.
“cleaning it takes quite an effort. dismantling the cover part”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Instant Pot questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









