garment steamer
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Great$88.29avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good628.18avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Price range
Okay$33.34–$227.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$0$0/yr · 10K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, garment steamer is a $0/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
garment steamer market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $9K–$22K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 9%
- Out of stock
- 18.8%
- Avg brand age
- 39 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Philips52%
- T-Fal35%
- Braun14%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 46 weeks — +16.8% search growth over the last 90 days.Top garment steamer search terms
- garment steamer4K/yr
- clothes steamer2K/yr
- steamer clothes2K/yr
- steamer iron1K/yr
- iron steamer802/yr
Top garment steamer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips 3000 Series Handheld Steamer Compact and Foldable 1000W Power Up to 20g/min Steam Ready in 30 Seconds Safe for All Fabrics No Ironing Board Needed (STH3020/16)
Philips$40.504.3★25 rev
Braun QuickStyle 7 GS7077BK Garment Steamer with Dual Heated FreeGlide 3D Plate Handheld Garment Steamer with FastHeating Steam 35 g/min Capacity 250 ml Cord 3 m 1600W Black
Braun$83.674.1★517 rev
Tefal Pure POP DT2022 - Garment Steamer Steam/Purify Garments 20 g/min Continuous Steam Lint Remover Reversible Pad System Ultra-Compact Travel-Friendly Fast Heat-Up Coral Red
T-Fal$48.564.2★1,956 rev
Philips 3000 Series Stand Steamer - Tilting StyleBoard 3 Steam Settings Fast 60s Heat-Up MyEssence Fragrance 2000W Power Safe on Delicates 2L Tank (STE3170/80)
Philips$151.084.0★150 rev
Philips 5000 Series STH5030/20 - Handheld Steamer 1300W 24g/min Metal Steam Plate Marine Blue
Philips$73.194.4★133 rev
Newest
by launch datePhilips 5000 Series STH5030/20 - Handheld Steamer 1300W 24g/min Metal Steam Plate Marine Blue
Philips$73.19133 rev
Philips 5000 Series STH5020/40 - Handheld Steamer Sleek Design Adjustable Head Quick Heat-Up Eco & Max Settings Safe for Delicate Fabrics Vertical & Horizontal Steaming Orange Red
Philips$64.3357 rev
Braun QuickStyle 7 GS7077BK Garment Steamer with Dual Heated FreeGlide 3D Plate Handheld Garment Steamer with FastHeating Steam 35 g/min Capacity 250 ml Cord 3 m 1600W Black
Braun$83.67517 rev
Tefal Pure POP DT2020 - Garment Steamer Steam/Purify Garments 20 g/min Continuous Steam Lint Remover Reversible Pad System Ultra-Compact Travel-Friendly Fast Heat-Up Alpes Blue
T-Fal$47.891,956 rev
Tefal Pro Style Care IT8480 - Garment Steamer 2000W 42g/min Continous Steam 5 Steam Settings Refreshes and Sanitizes Ideal for All Fabrics Press & Steam Vertical System Time-Saving
T-Fal$141.7738 rev
Trending
90-day click momentum
Tefal Pure POP DT2026 - Garment Steamer Steam/Purify Garments 20 g/min Continuous Steam Lint Remover Reversible Pad System Ultra-Compact Travel-Friendly Fast Heat-Up Sunshine Yellow
T-Fal$59.824.2★
Philips 5000 Series STH5020/40 - Handheld Steamer Sleek Design Adjustable Head Quick Heat-Up Eco & Max Settings Safe for Delicate Fabrics Vertical & Horizontal Steaming Orange Red
Philips$64.334.3★
Tefal Pure POP DT2020 - Garment Steamer Steam/Purify Garments 20 g/min Continuous Steam Lint Remover Reversible Pad System Ultra-Compact Travel-Friendly Fast Heat-Up Alpes Blue
T-Fal$47.894.2★
Philips 5000 Series STH5030/20 - Handheld Steamer 1300W 24g/min Metal Steam Plate Marine Blue
Philips$73.194.4★
Braun QuickStyle 7 GS7077BK Garment Steamer with Dual Heated FreeGlide 3D Plate Handheld Garment Steamer with FastHeating Steam 35 g/min Capacity 250 ml Cord 3 m 1600W Black
Braun$83.674.1★
What buyers say about garment steamer
What buyers praise and complain about, mined from review topics.What buyers love
“Good product”
“It does the job”
“Easy to use”
What buyers complain about
“I feel the steam is not strong enough”
Top return reasons
Common questions
- Is garment steamer profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 11 tracked products. 90-day search growth is +16.8%. Flapen's verdict: Skip it (35/100).
- How competitive is the garment steamer niche?
- 3 brands and 8 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in garment steamer?
- Top complaints mined from reviews: Strength. The return rate is 2.2%.
- What does it cost to enter the garment steamer niche?
- Listings span $33.34–$227.02; the average listing price is $88.29 (sweet spot $15–$100). The average incumbent carries 628 reviews — the moat a new listing must climb.