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Duvet Cover

Fail

Shoppers spend an estimated $0 a year here, so Duvet Cover is a Fail.

Flapen Score
31
31 / 100
Ranks 154 of 214 Home niches · −5 vs the category median of 36
Market size
$0/yr4K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Duvet Cover against its category

The dotted line is the Home average. Past it, Duvet Cover is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duvet Cover market on Amazon at a glance

Shoppers on Amazon Singapore searched for Duvet Cover 4K times last year and spent an estimated $0. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November2.1× the quietest month
Top search term
duvet cover2K searches a year

02 · Price

A sale here is worth $52.62.

Listings sell for $52.62 on average, from $41.08 to $65.56. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $52.62 that is $0 to $5K a year per listing.

Average price
$52.62inside the $15 to $100 sweet spot
Price range
$41.08–$65.56
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #8 within Home. It carries 10,767 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#8in Home
Average rating
4.30 starsAmazon Singapore average 4.47 stars
Average reviews
10,767per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Duvet Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 235%
  • Brand 318%

Demand

Duvet Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Duvet Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duvet cover2K/yr
  • quilt cover891/yr
  • duvet cover queen746/yr

Keep looking

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FAQ

Common Duvet Cover questions

Answered from the same tracked data.