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Down Pillow

Fail

The top 5 products take 100% of clicks, so Down Pillow is a Fail.

Flapen Score
37
37 / 100
Top 45% of 214 Home niches · +1 vs the category median of 36
Market size
$15K/yr2K searches / yr
90-day growth
+11.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 9 sellers

Flapen Score

Down Pillow against its category

The dotted line is the Home average. Past it, Down Pillow is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Down Pillow market on Amazon at a glance

Shoppers on Amazon Singapore searched for Down Pillow 2K times last year and spent an estimated $15K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
2K
Growth, 90 days vs prior 90
+11.1%
Conversion, latest week
6.3%
Market size, estimated
$15Ka year
Peak month
December2.2× the quietest month
Top search term
goose down pillow1K searches a year

02 · Price

A sale here is worth $121.52.

Listings sell for $121.52 on average, from $58.68 to $212.94. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $121.52 that is $0 to $12K a year per listing.

Average price
$121.52above the $15 to $100 sweet spot
Price range
$58.68–$212.94
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #37 within Home. It carries 6,596 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#37in Home
Average rating
4.23 starsAmazon Singapore average 4.47 stars
Average reviews
6,596per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Down Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 225%
  • Brand 318%

Demand

Down Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12575Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Down Pillow

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Foam”
33%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“by far lower than on picture”
A buyer, on “Advertised Vs Actual Product”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

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FAQ

Common Down Pillow questions

Answered from the same tracked data.