door mat
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$34.34avg listing price — sweet spot $15–$100
Price range
Incredible$20.11–$59.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,466.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$0$0/yr · 6K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, door mat is a $0/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
door mat market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$3K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 33%
- Out of stock
- 5.8%
- Avg brand age
- 48 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
16
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
6%
- HIYARD25%
- OLANLY21%
- Gymsportz19%
- Bulijojo12%
- LEKEEPGO8%
- Barnyard Designs8%
- Open — no brand owns it (1 brand, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Top door mat search terms
- door mat3K/yr
- outdoor mat1K/yr
- door mat entrance outdoor1K/yr
- doormat880/yr
Top door mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black
OLANLY$23.254.3★10,784 rev
HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige
HIYARD$51.354.6★3,386 rev
Bulijojo Indoor and Outdoor Entrance Door Mat - Durable - Heavy Duty - Natural Rubber - Non Slip - Easy to Clean - 17x30 inches
Bulijojo$21.834.5★1,791 rev
HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Rubber Backing Low Profile Doormat for Entryway 3017 Beige
HIYARD$20.114.6★2,959 rev
Gymsportz Protective Mat Black Large
Gymsportz$52.220.0★0 rev
Newest
by launch date
Indoor Door Mat 44x75CM - No Creases Entryway Rug Low-Profile Dirt Trapper Front Door Mat for Inside Entrance Non Slip Rubber Backing Inside Doormat for Entryway Easy Clean Washable (Khaki)
Triceratops$22.4546 rev
LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mat Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki
LEKEEPGO$29.912,263 rev
Barnyard Designs Natural Coco Coir Heavy Duty Backing Doormat - Large Cute Non-Slip Front Door Welcome Mat for Outside Entrance or Porch Entry Brown (17 x 30 Border)
Barnyard Designs$59.22968 rev
OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black
OLANLY$23.2510,784 rev
HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige
HIYARD$51.353,386 rev
Trending
90-day click momentumGymsportz Protective Mat Black Large
Gymsportz$52.220.0★
Gymsportz Protective Mat Black Small
Gymsportz$28.740.0★
Indoor Door Mat 44x75CM - No Creases Entryway Rug Low-Profile Dirt Trapper Front Door Mat for Inside Entrance Non Slip Rubber Backing Inside Doormat for Entryway Easy Clean Washable (Khaki)
Triceratops$22.454.8★
LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mat Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki
LEKEEPGO$29.914.6★
HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige
HIYARD$51.354.6★
Common questions
- Is door mat profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the door mat niche?
- 7 brands and 16 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 94% of demand.
- When does demand for door mat peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the door mat niche?
- Listings span $20.11–$59.22; the average listing price is $34.34 (sweet spot $15–$100). The average incumbent carries 2,466 reviews — the moat a new listing must climb.