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Door Mat

Fail

Shoppers spend an estimated $0 a year here, so Door Mat is a Fail.

Flapen Score
36
36 / 100
Ranks 106 of 214 Home niches · on the category median
Market size
$0/yr6K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
69%top-5 click share · 7 brands · 16 sellers

Flapen Score

Door Mat against its category

The dotted line is the Home average. Past it, Door Mat is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Mat market on Amazon at a glance

Shoppers on Amazon Singapore searched for Door Mat 6K times last year and spent an estimated $0. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October2.0× the quietest month
Top search term
door mat3K searches a year

02 · Price

A sale here is worth $34.34.

Listings sell for $34.34 on average, from $20.11 to $59.22. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $34.34 that is $0 to $3K a year per listing.

Average price
$34.34inside the $15 to $100 sweet spot
Price range
$20.11–$59.22
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #28 within Home. It carries 2,466 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
78%
Out of stock, average day
5.8%
Average rank
#28in Home
Average rating
4.54 starsAmazon Singapore average 4.47 stars
Average reviews
2,466per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Door Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

16

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • Brand 125%
  • Brand 221%
  • Brand 319%
  • Brand 412%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (1 brand, 6%)

Demand

Door Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Door Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door mat3K/yr
  • outdoor mat1K/yr
  • door mat entrance outdoor1K/yr
  • doormat880/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Door Mat questions

Answered from the same tracked data.