Door Mat
a small market ($0/yr) — Door Mat doesn't clear our bar today.
Flapen Score
Ranks 106 of 214 Home niches · on the category median
Is Door Mat profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Door Mat is a $0/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 36/100.
Door Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +9.9% over the last 90 days and 0.0% of searches end in a purchase.
$0
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 9 products
Top Door Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black
- Price
- $23.25
- Rating
- 4.3/5
- Reviews
- 10,784
- Age
- 2y ago
HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige
- Price
- $51.35
- Rating
- 4.6/5
- Reviews
- 3,386
- Age
- 2y ago
Bulijojo Indoor and Outdoor Entrance Door Mat - Durable - Heavy Duty - Natural Rubber - Non Slip - Easy to Clean - 17x30 inches
- Price
- $21.83
- Rating
- 4.5/5
- Reviews
- 1,791
- Age
- 3y ago
HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Rubber Backing Low Profile Doormat for Entryway 3017 Beige
- Price
- $20.11
- Rating
- 4.6/5
- Reviews
- 2,959
- Age
- 3y ago
Gymsportz Protective Mat Black Large
- Price
- $52.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago
Trending
90-day click momentumGymsportz Protective Mat Black Large
- Price
- $52.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago
Gymsportz Protective Mat Black Small
- Price
- $28.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago
Indoor Door Mat 44x75CM - No Creases Entryway Rug Low-Profile Dirt Trapper Front Door Mat for Inside Entrance Non Slip Rubber Backing Inside Doormat for Entryway Easy Clean Washable (Khaki)
- Price
- $22.45
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 7mo ago
LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mat Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki
- Price
- $29.91
- Rating
- 4.6/5
- Reviews
- 2,263
- Age
- 2y ago
HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige
- Price
- $51.35
- Rating
- 4.6/5
- Reviews
- 3,386
- Age
- 2y ago
Newest
by launch dateIndoor Door Mat 44x75CM - No Creases Entryway Rug Low-Profile Dirt Trapper Front Door Mat for Inside Entrance Non Slip Rubber Backing Inside Doormat for Entryway Easy Clean Washable (Khaki)
- Price
- $22.45
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 7mo ago
LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mat Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki
- Price
- $29.91
- Rating
- 4.6/5
- Reviews
- 2,263
- Age
- 2y ago
Barnyard Designs Natural Coco Coir Heavy Duty Backing Doormat - Large Cute Non-Slip Front Door Welcome Mat for Outside Entrance or Porch Entry Brown (17 x 30 Border)
- Price
- $59.22
- Rating
- 4.4/5
- Reviews
- 968
- Age
- 2y ago
OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black
- Price
- $23.25
- Rating
- 4.3/5
- Reviews
- 10,784
- Age
- 2y ago
HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige
- Price
- $51.35
- Rating
- 4.6/5
- Reviews
- 3,386
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
16
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
6%
- HIYARD25%
- OLANLY21%
- Gymsportz19%
- Bulijojo12%
- LEKEEPGO8%
- Barnyard Designs8%
- Open — no brand owns it (1 brand, 6%)
Door Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Top Door Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- door mat3K/yr
- outdoor mat1K/yr
- door mat entrance outdoor1K/yr
- doormat880/yr
Common Door Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
