Door Mat
FailShoppers spend an estimated $0 a year here, so Door Mat is a Fail.
- Flapen Score
- 36 / 100Ranks 106 of 214 Home niches · on the category median36
- Market size
- $0/yr6K searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 69%top-5 click share · 7 brands · 16 sellers
Flapen Score
Door Mat against its category
The dotted line is the Home average. Past it, Door Mat is stronger. Inside it, weaker.
Market
The Door Mat market on Amazon at a glance
Shoppers on Amazon Singapore searched for Door Mat 6K times last year and spent an estimated $0. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- October2.0× the quietest month
- Top search term
- door mat3K searches a year
02 · Price
A sale here is worth $34.34.
Listings sell for $34.34 on average, from $20.11 to $59.22. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $34.34 that is $0 to $3K a year per listing.
- Average price
- $34.34inside the $15 to $100 sweet spot
- Price range
- $20.11–$59.22
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #28 within Home. It carries 2,466 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 78%
- Out of stock, average day
- 5.8%
- Average rank
- #28in Home
- Average rating
- 4.54 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,466per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Door Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black
- Price
- $23.25
- Rating
- 4.3/5
- Reviews
- 10,784
- Age
- 2y ago

HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige
- Price
- $51.35
- Rating
- 4.6/5
- Reviews
- 3,386
- Age
- 2y ago

Bulijojo Indoor and Outdoor Entrance Door Mat - Durable - Heavy Duty - Natural Rubber - Non Slip - Easy to Clean - 17x30 inches
- Price
- $21.83
- Rating
- 4.5/5
- Reviews
- 1,791
- Age
- 3y ago

HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Rubber Backing Low Profile Doormat for Entryway 3017 Beige
- Price
- $20.11
- Rating
- 4.6/5
- Reviews
- 2,959
- Age
- 3y ago

Gymsportz Protective Mat Black Large
- Price
- $52.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago
Trending
estimated 90-day click momentum
Gymsportz Protective Mat Black Large
- Price
- $52.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Gymsportz Protective Mat Black Small
- Price
- $28.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Indoor Door Mat 44x75CM - No Creases Entryway Rug Low-Profile Dirt Trapper Front Door Mat for Inside Entrance Non Slip Rubber Backing Inside Doormat for Entryway Easy Clean Washable (Khaki)
- Price
- $22.45
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 7mo ago

LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mat Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki
- Price
- $29.91
- Rating
- 4.6/5
- Reviews
- 2,263
- Age
- 2y ago

HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige
- Price
- $51.35
- Rating
- 4.6/5
- Reviews
- 3,386
- Age
- 2y ago
Newest
by launch date
Indoor Door Mat 44x75CM - No Creases Entryway Rug Low-Profile Dirt Trapper Front Door Mat for Inside Entrance Non Slip Rubber Backing Inside Doormat for Entryway Easy Clean Washable (Khaki)
- Price
- $22.45
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 7mo ago

LEKEEPGO Door Mat 17x29 Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mat Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki
- Price
- $29.91
- Rating
- 4.6/5
- Reviews
- 2,263
- Age
- 2y ago

Barnyard Designs Natural Coco Coir Heavy Duty Backing Doormat - Large Cute Non-Slip Front Door Welcome Mat for Outside Entrance or Porch Entry Brown (17 x 30 Border)
- Price
- $59.22
- Rating
- 4.4/5
- Reviews
- 968
- Age
- 2y ago

OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof All-Season All-Weather Doormat Sturdy Natural Rubber Fade Resistant Low Profile Easy Clean Patio Porch Entryway Mat 29.5x17 Black
- Price
- $23.25
- Rating
- 4.3/5
- Reviews
- 10,784
- Age
- 2y ago

HIYARD Sturdy Front Door Mat Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor Stain and Fade Resistant Non-Slip Backing Entry Mat Low Profile Doormat for Entryway 2917 Beige
- Price
- $51.35
- Rating
- 4.6/5
- Reviews
- 3,386
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
16
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
6%
- HIYARD25%
- OLANLY21%
- Gymsportz19%
- Bulijojo12%
- LEKEEPGO8%
- Barnyard Designs8%
- Open — no brand owns it (1 brand, 6%)
Demand
Door Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Door Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- door mat3K/yr
- outdoor mat1K/yr
- door mat entrance outdoor1K/yr
- doormat880/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Door Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









