How competitive is the Decanter niche on Amazon Singapore?

5 brands and 11 sellers compete in Decanter on Amazon Singapore. The top 5 Decanter products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Decanter niche?

Decanter sells for $55.21 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $35.50–$89.11. The average incumbent carries 2,317 reviews — the moat a new listing must climb.

Decanter

a small market ($0/yr) — Decanter doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 145 of 214 Home niches · −4 vs the category median of 36

This niche Category average · 214 niches

Is Decanter profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Decanter is a $0/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.

Decanter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +32.0% over the last 90 days and 0.0% of searches end in a purchase.

revenue / yr

Units sold / yr100

Search volume / yr+32.0%4K

Conversion rate0.0%

Avg price$55.21

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 11

Top-5 product click share100%

Open market0%

Avg brand age92 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 5 products

Top Decanter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Riedel Cabernet Decanter

Price: $54.87
Rating: 4.7/5
Reviews: 737
Age: 13y ago

Godinger Wine Decanter Carafe Hand Blown Wine Decanter Aerator - Wine Gift

Price: $38.15
Rating: 4.6/5
Reviews: 3,106
Age: 6y ago

VnoPerito Wine Decanter Red Wine Carafe Decanter with Built-in Aerator Pourer 100% Hand Blown Lead-free Crystal Glass with Stainless Steel Pourer Lid Filter Wine Gifts for Men

Price: $58.41
Rating: 4.7/5
Reviews: 453
Age: 3y ago

Le Chateau Wine Decanter - Hand Blown Lead-free Crystal Glass Wine Decanters and Carafes - Full Bottle (750ml) Wine Pitcher Aerates Wine for Maximum Aroma and Taste - Large Decanter Wine Aerator

Price: $89.11
Rating: 4.7/5
Reviews: 5,411
Age: 10y ago

Wine Decanter Built-in Aerator Pourer Wine Carafe Red Wine Decanter 100% Lead-free Crystal Glass Wine Hand-held Aerator Wine Gift Wine Accessories

Price: $35.50
Rating: 4.7/5
Reviews: 1,879
Age: 6y ago

Newest

by launch date

VnoPerito Wine Decanter Red Wine Carafe Decanter with Built-in Aerator Pourer 100% Hand Blown Lead-free Crystal Glass with Stainless Steel Pourer Lid Filter Wine Gifts for Men

Price: $58.41
Rating: 4.7/5
Reviews: 453
Age: 3y ago

Godinger Wine Decanter Carafe Hand Blown Wine Decanter Aerator - Wine Gift

Price: $38.15
Rating: 4.6/5
Reviews: 3,106
Age: 6y ago

Wine Decanter Built-in Aerator Pourer Wine Carafe Red Wine Decanter 100% Lead-free Crystal Glass Wine Hand-held Aerator Wine Gift Wine Accessories

Price: $35.50
Rating: 4.7/5
Reviews: 1,879
Age: 6y ago

Le Chateau Wine Decanter - Hand Blown Lead-free Crystal Glass Wine Decanters and Carafes - Full Bottle (750ml) Wine Pitcher Aerates Wine for Maximum Aroma and Taste - Large Decanter Wine Aerator

Price: $89.11
Rating: 4.7/5
Reviews: 5,411
Age: 10y ago

Riedel Cabernet Decanter

Price: $54.87
Rating: 4.7/5
Reviews: 737
Age: 13y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Riedel25%
Godinger22%
VnoPerito20%
Le Chateau19%
Jiaran15%
Open — no brand owns it (0%)

Decanter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4KCVR0.0%Products5Brands5Top 5 Brands100%OOS Rate21.9%Rating4.7★Reviews2,317Avg BSR#13

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Top Decanter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

decanter2K/yr +65.3%0.4% conv.
wine decanter2K/yr -16.0%0.4% conv.
decanter wine205/yr +233.3%1.3% conv.

Common Decanter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Decanter 32/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 5 tracked products. Search demand moved +32.0% over the last 90 days.