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Decanter

Fail

Shoppers spend an estimated $0 a year here, so Decanter is a Fail.

Flapen Score
32
32 / 100
Ranks 145 of 214 Home niches · −4 vs the category median of 36
Market size
$0/yr4K searches / yr
90-day growth
+32.0%search demand this quarter
Competition
100%top-5 click share · 5 brands · 11 sellers

Flapen Score

Decanter against its category

The dotted line is the Home average. Past it, Decanter is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decanter market on Amazon at a glance

Shoppers on Amazon Singapore searched for Decanter 4K times last year and spent an estimated $0. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+32.0%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November3.8× the quietest month
Top search term
decanter2K searches a year

02 · Price

A sale here is worth $55.21.

Listings sell for $55.21 on average, from $35.50 to $89.11. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $55.21 that is $0 to $6K a year per listing.

Average price
$55.21inside the $15 to $100 sweet spot
Price range
$35.50–$89.11
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #13 within Home. It carries 2,317 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
21.9%
Average rank
#13in Home
Average rating
4.68 starsAmazon Singapore average 4.47 stars
Average reviews
2,317per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Decanter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 125%
  • Brand 222%
  • Brand 320%
  • Brand 419%
  • Brand 515%
  • Open — no brand owns it (0%)

Demand

Decanter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Decanter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • decanter2K/yr
  • wine decanter2K/yr
  • decanter wine205/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Decanter questions

Answered from the same tracked data.