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Cutlery Set

Fail

Shoppers spend an estimated $7K a year here, so Cutlery Set is a Fail.

Flapen Score
43
43 / 100
Top 21% of 214 Home niches · +7 vs the category median of 36
Market size
$7K/yr11K searches / yr
90-day growth
+65.0%search demand this quarter
Competition
59%top-5 click share · 10 brands · 17 sellers

Flapen Score

Cutlery Set against its category

The dotted line is the Home average. Past it, Cutlery Set is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cutlery Set market on Amazon at a glance

Shoppers on Amazon Singapore searched for Cutlery Set 11K times last year and spent an estimated $7K. The top 5 brands take 83% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +65.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+65.0%
Conversion, latest week
0.9%
Market size, estimated
$7Ka year
Peak month
July2.4× the quietest month
Top search term
cutlery set9K searches a year

02 · Price

A sale here is worth $72.27.

Listings sell for $72.27 on average, from $16.55 to $155.20. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $72.27 that is $0 to $7K a year per listing.

Average price
$72.27inside the $15 to $100 sweet spot
Price range
$16.55–$155.20
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.6%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

6% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #18 within Home. It carries 3,108 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#18in Home
Average rating
4.58 starsAmazon Singapore average 4.47 stars
Average reviews
3,108per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Cutlery Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

17

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

13%

  • Brand 154%
  • Brand 212%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 13%)

Demand

Cutlery Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Cutlery Set

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Weight Light”
1.6%of orders come back
“Love the weight”
A buyer, on “Weight Light”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

Keep looking

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FAQ

Common Cutlery Set questions

Answered from the same tracked data.