cutlery set
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Avg price
Great$72.27avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Great+65.0%90-day search growth — must beat 0% to launch
Price range
Good$16.55–$155.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,108.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 11K searches
According to Flapen's Amazon Singapore niche tracking, cutlery set is a $7K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cutlery set market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $7K–$18K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 6%
- Out of stock
- 3.1%
- Avg brand age
- 61 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
17
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
13%
- WMF54%
- hecef12%
- HaWare6%
- EWFEN6%
- ZWILLING4%
- KINGSTONE4%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +65.0% search growth over the last 90 days.Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top cutlery set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WMF Boston 1120916040 - Cutlery 30 pc set
WMF$94.764.7★6,333 rev
WMF Philadelphia 1166009999 - Cutlery 60 pc set
WMF$155.204.6★1,346 rev
Cutlery Set Pack 4 hecef 16 Pieces Silver Cutlery Set 18/0 Stainless Steel Knife and Fork Sets with Mirror Polished Durable and Rust-resistant Dishwasher Safe Home and Restaurant
hecef$23.734.5★2 rev
WMF Palma Cutlery Set 30-piece
WMF$111.704.6★4,178 rev
HaWare 40-Piece Modern Silverware Set Stainless Steel Flatware Cutlery Set Elegant Kitchen Utensils Service for 8 Includes Dinner Knives/Spoons/Forks Mirror Polished Dishwasher Safe
HaWare$43.544.6★5,141 rev
Newest
by launch dateCutlery Set Pack 4 hecef 16 Pieces Silver Cutlery Set 18/0 Stainless Steel Knife and Fork Sets with Mirror Polished Durable and Rust-resistant Dishwasher Safe Home and Restaurant
hecef$23.732 rev
KINGSTONE 20 Piece Silverware Set for 4 Stainless Steel Flatware Cutlery Set Mirror Polished Eating Tableware Utensils for Home Restaurant Wedding Party
KINGSTONE$34.883,502 rev
ENLOY Silverware Set 20 Pieces Flatware Cutlery Set Stainless Steel Utensils Service for 4 Heavy Duty Gift and Dishwasher Safe Mirror Polished Dinner Knife Fork Spoon for Restaurant
ENLOY$24.226,465 rev
24-Piece Black Silverware Set with Steak Knives Black Flatware Set for 4 Food-Grade Stainless Steel Tableware Cutlery Set Mirror Finished Utensil Sets for Home Restaurant
EWFEN$28.219,229 rev
49-Piece Silverware Set with Organizer CEKEE Stainless Steel Flatware Cutlery Set Service for 8 Mirror Polished Kitchen Utensils Set with Steak Knives Included Spoons and Forks Set & Tray
CEKEE$54.35469 rev
Trending
90-day click momentumWMF Philadelphia 1166009999 - Cutlery 60 pc set
WMF$155.204.6★
HaWare 40-Piece Modern Silverware Set Stainless Steel Flatware Cutlery Set Elegant Kitchen Utensils Service for 8 Includes Dinner Knives/Spoons/Forks Mirror Polished Dishwasher Safe
HaWare$43.544.6★
49-Piece Silverware Set with Organizer CEKEE Stainless Steel Flatware Cutlery Set Service for 8 Mirror Polished Kitchen Utensils Set with Steak Knives Included Spoons and Forks Set & Tray
CEKEE$54.354.7★
Cutlery Set Pack 4 hecef 16 Pieces Silver Cutlery Set 18/0 Stainless Steel Knife and Fork Sets with Mirror Polished Durable and Rust-resistant Dishwasher Safe Home and Restaurant
hecef$23.734.5★
KINGSTONE 20 Piece Silverware Set for 4 Stainless Steel Flatware Cutlery Set Mirror Polished Eating Tableware Utensils for Home Restaurant Wedding Party
KINGSTONE$34.884.6★
What buyers say about cutlery set
What buyers praise and complain about, mined from review topics.What buyers love
“Love the weight”
“Love the weight, the texture and most of all everything now looks organised in the kitchen drawer”
Top return reasons
Common questions
- Is cutlery set profitable to sell on Amazon Singapore?
- The niche generates $7K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +65.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the cutlery set niche?
- 10 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.
- When does demand for cutlery set peak?
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the cutlery set niche?
- Listings span $16.55–$155.20; the average listing price is $72.27 (sweet spot $15–$100). The average incumbent carries 3,108 reviews — the moat a new listing must climb.