Cutlery Set
FailShoppers spend an estimated $7K a year here, so Cutlery Set is a Fail.
- Flapen Score
- 43 / 100Top 21% of 214 Home niches · +7 vs the category median of 3643
- Market size
- $7K/yr11K searches / yr
- 90-day growth
- +65.0%search demand this quarter
- Competition
- 59%top-5 click share · 10 brands · 17 sellers
Flapen Score
Cutlery Set against its category
The dotted line is the Home average. Past it, Cutlery Set is stronger. Inside it, weaker.
Market
The Cutlery Set market on Amazon at a glance
Shoppers on Amazon Singapore searched for Cutlery Set 11K times last year and spent an estimated $7K. The top 5 brands take 83% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +65.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- +65.0%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $7Ka year
- Peak month
- July2.4× the quietest month
- Top search term
- cutlery set9K searches a year
02 · Price
A sale here is worth $72.27.
Listings sell for $72.27 on average, from $16.55 to $155.20. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $72.27 that is $0 to $7K a year per listing.
- Average price
- $72.27inside the $15 to $100 sweet spot
- Price range
- $16.55–$155.20
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 1.6%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
6% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #18 within Home. It carries 3,108 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #18in Home
- Average rating
- 4.58 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,108per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Cutlery Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WMF Boston 1120916040 - Cutlery 30 pc set
- Price
- $94.76
- Rating
- 4.7/5
- Reviews
- 6,333
- Age
- 13y ago

WMF Philadelphia 1166009999 - Cutlery 60 pc set
- Price
- $155.20
- Rating
- 4.6/5
- Reviews
- 1,346
- Age
- 5y ago

Cutlery Set Pack 4 hecef 16 Pieces Silver Cutlery Set 18/0 Stainless Steel Knife and Fork Sets with Mirror Polished Durable and Rust-resistant Dishwasher Safe Home and Restaurant
- Price
- $23.73
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 11mo ago

WMF Palma Cutlery Set 30-piece
- Price
- $111.70
- Rating
- 4.6/5
- Reviews
- 4,178
- Age
- 13y ago

HaWare 40-Piece Modern Silverware Set Stainless Steel Flatware Cutlery Set Elegant Kitchen Utensils Service for 8 Includes Dinner Knives/Spoons/Forks Mirror Polished Dishwasher Safe
- Price
- $43.54
- Rating
- 4.6/5
- Reviews
- 5,141
- Age
- 7y ago
Trending
estimated 90-day click momentum
WMF Philadelphia 1166009999 - Cutlery 60 pc set
- Price
- $155.20
- Rating
- 4.6/5
- Reviews
- 1,346
- Age
- 5y ago

HaWare 40-Piece Modern Silverware Set Stainless Steel Flatware Cutlery Set Elegant Kitchen Utensils Service for 8 Includes Dinner Knives/Spoons/Forks Mirror Polished Dishwasher Safe
- Price
- $43.54
- Rating
- 4.6/5
- Reviews
- 5,141
- Age
- 7y ago

49-Piece Silverware Set with Organizer CEKEE Stainless Steel Flatware Cutlery Set Service for 8 Mirror Polished Kitchen Utensils Set with Steak Knives Included Spoons and Forks Set & Tray
- Price
- $54.35
- Rating
- 4.7/5
- Reviews
- 469
- Age
- 3y ago

Cutlery Set Pack 4 hecef 16 Pieces Silver Cutlery Set 18/0 Stainless Steel Knife and Fork Sets with Mirror Polished Durable and Rust-resistant Dishwasher Safe Home and Restaurant
- Price
- $23.73
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 11mo ago

KINGSTONE 20 Piece Silverware Set for 4 Stainless Steel Flatware Cutlery Set Mirror Polished Eating Tableware Utensils for Home Restaurant Wedding Party
- Price
- $34.88
- Rating
- 4.6/5
- Reviews
- 3,502
- Age
- 2y ago
Newest
by launch date
Cutlery Set Pack 4 hecef 16 Pieces Silver Cutlery Set 18/0 Stainless Steel Knife and Fork Sets with Mirror Polished Durable and Rust-resistant Dishwasher Safe Home and Restaurant
- Price
- $23.73
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 11mo ago

KINGSTONE 20 Piece Silverware Set for 4 Stainless Steel Flatware Cutlery Set Mirror Polished Eating Tableware Utensils for Home Restaurant Wedding Party
- Price
- $34.88
- Rating
- 4.6/5
- Reviews
- 3,502
- Age
- 2y ago

ENLOY Silverware Set 20 Pieces Flatware Cutlery Set Stainless Steel Utensils Service for 4 Heavy Duty Gift and Dishwasher Safe Mirror Polished Dinner Knife Fork Spoon for Restaurant
- Price
- $24.22
- Rating
- 4.5/5
- Reviews
- 6,465
- Age
- 2y ago

24-Piece Black Silverware Set with Steak Knives Black Flatware Set for 4 Food-Grade Stainless Steel Tableware Cutlery Set Mirror Finished Utensil Sets for Home Restaurant
- Price
- $28.21
- Rating
- 4.6/5
- Reviews
- 9,229
- Age
- 2y ago

49-Piece Silverware Set with Organizer CEKEE Stainless Steel Flatware Cutlery Set Service for 8 Mirror Polished Kitchen Utensils Set with Steak Knives Included Spoons and Forks Set & Tray
- Price
- $54.35
- Rating
- 4.7/5
- Reviews
- 469
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
17
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
13%
- WMF54%
- hecef12%
- HaWare6%
- EWFEN6%
- ZWILLING4%
- KINGSTONE4%
- Open — no brand owns it (4 brands, 13%)
Demand
Cutlery Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Reviews and returns
What reviews say buyers love and hate about Cutlery Set
We read the reviews and the return reasons for every product selling here.
“Love the weight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cutlery Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









