Cutlery Organiser
FailShoppers spend an estimated $2K a year here, so Cutlery Organiser is a Fail.
- Flapen Score
- 34 / 100Ranks 128 of 214 Home niches · −2 vs the category median of 3634
- Market size
- $2K/yr4K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 25 sellers
Flapen Score
Cutlery Organiser against its category
The dotted line is the Home average. Past it, Cutlery Organiser is stronger. Inside it, weaker.
Market
The Cutlery Organiser market on Amazon at a glance
Shoppers on Amazon Singapore searched for Cutlery Organiser 4K times last year and spent an estimated $2K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $2Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- cutlery organiser790 searches a year
02 · Price
A sale here is worth $30.17.
Listings sell for $30.17 on average, from $19.01 to $36.16. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $30.17 that is $0 to $3K a year per listing.
- Average price
- $30.17inside the $15 to $100 sweet spot
- Price range
- $19.01–$36.16
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
10% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #19 within Home. It carries 4,323 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 80%
- Out of stock, average day
- 14.7%
- Average rank
- #19in Home
- Average rating
- 4.67 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,323per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Cutlery Organiser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Homecor Silverware Organizer - Expandable Large Kitchen Drawer Organizer Utensil Organizer with 2 Removable Knife Blocks 22x 19Cutlery Tray Drawer Dividers for Kitchen Flatware(6-9 Slots) (Black)
- Price
- $33.25
- Rating
- 4.6/5
- Reviews
- 1,028
- Age
- 2y ago

Joseph Joseph DrawerStore Expandable Cutlery Tray Dark Grey
- Price
- $34.56
- Rating
- 4.7/5
- Reviews
- 3,869
- Age
- 13y ago

Premium Expandable Kitchen Drawer Organizer - 100% Bamboo Organizer Tray - Great for Silverware Large Utensils Flatware Cutlery - 8 Compartments with Knife Block - Perfectly Fits Your Drawers
- Price
- $26.73
- Rating
- 4.7/5
- Reviews
- 1,287
- Age
- 3y ago

Premium 100% Bamboo Drawer Organizer - Expandable Kitchen Drawer Organizer for Large Utensils & Cutlery Tray - Perfect Silverware Organizer - Flatware Organizer For Drawer with Removable Knife Block
- Price
- $33.59
- Rating
- 4.7/5
- Reviews
- 1,287
- Age
- 3y ago

Besilord Silverware Organizer Kitchen Drawer Organizer Utensil Organizer Bamboo Silverware Holder Cutlery Organizer in Drawer Flatware Organizer Tray(5 slots Natural
- Price
- $24.45
- Rating
- 4.7/5
- Reviews
- 2,410
- Age
- 3y ago
Trending
estimated 90-day click momentum
Premium Expandable Kitchen Drawer Organizer - 100% Bamboo Organizer Tray - Great for Silverware Large Utensils Flatware Cutlery - 8 Compartments with Knife Block - Perfectly Fits Your Drawers
- Price
- $26.73
- Rating
- 4.7/5
- Reviews
- 1,287
- Age
- 3y ago

Homecor Silverware Organizer - Expandable Large Kitchen Drawer Organizer Utensil Organizer with 2 Removable Knife Blocks 22x 19Cutlery Tray Drawer Dividers for Kitchen Flatware(6-9 Slots) (Black)
- Price
- $33.25
- Rating
- 4.6/5
- Reviews
- 1,028
- Age
- 2y ago

OXO Good Grips Drawer Large Expandable Kitchen Tool Organizer White
- Price
- $35.64
- Rating
- 4.6/5
- Reviews
- 530
- Age
- 5y ago

Premium 100% Bamboo Drawer Organizer - Expandable Kitchen Drawer Organizer for Large Utensils & Cutlery Tray - Perfect Silverware Organizer - Flatware Organizer For Drawer with Removable Knife Block
- Price
- $33.59
- Rating
- 4.7/5
- Reviews
- 1,287
- Age
- 3y ago

Aujen Silverware Organizer - Expandable Kitchen Drawer Organizer Adjustable Utensil Organizer Cutlery Tray for Forks Knives Multipurpose Kitchen Organizers and Storage Solution Black Medium
- Price
- $36.16
- Rating
- 4.6/5
- Reviews
- 4,343
- Age
- 2y ago
Newest
by launch date
FUROKASO Expandable Kitchen Drawer Organiser Adjustable Utensil Tray with Knife Block Flatware Storage Divider
- Price
- $19.01
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Homecor Silverware Organizer - Expandable Large Kitchen Drawer Organizer Utensil Organizer with 2 Removable Knife Blocks 22x 19Cutlery Tray Drawer Dividers for Kitchen Flatware(6-9 Slots) (Black)
- Price
- $33.25
- Rating
- 4.6/5
- Reviews
- 1,028
- Age
- 2y ago

Aujen Silverware Organizer - Expandable Kitchen Drawer Organizer Adjustable Utensil Organizer Cutlery Tray for Forks Knives Multipurpose Kitchen Organizers and Storage Solution Black Medium
- Price
- $36.16
- Rating
- 4.6/5
- Reviews
- 4,343
- Age
- 2y ago

Simple Houseware Expandable Kitchen Drawer Flatware Organizer
- Price
- $32.19
- Rating
- 4.6/5
- Reviews
- 6,003
- Age
- 2y ago

Premium Expandable Kitchen Drawer Organizer - 100% Bamboo Organizer Tray - Great for Silverware Large Utensils Flatware Cutlery - 8 Compartments with Knife Block - Perfectly Fits Your Drawers
- Price
- $26.73
- Rating
- 4.7/5
- Reviews
- 1,287
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
25
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
19%
- KOMFORA24%
- HOMECOR18%
- Joseph Joseph15%
- Besilord10%
- madesmart8%
- Simple Houseware6%
Demand
Cutlery Organiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Cutlery Organiser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cutlery organiser790/yr
- kitchen drawer organizer1K/yr
- cutlery tray889/yr
- cutlery organizer1K/yr
- utensil organiser40/yr
Reviews and returns
What reviews say buyers love and hate about Cutlery Organiser
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cutlery Organiser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









