cutlery organiser
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.17avg listing price — sweet spot $15–$100
Price range
Incredible$19.01–$36.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,323.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 4K searches
According to Flapen's Amazon Singapore niche tracking, cutlery organiser is a $2K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
cutlery organiser market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$3K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 10%
- Out of stock
- 14.7%
- Avg brand age
- 50 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
25
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
19%
- KOMFORA24%
- HOMECOR18%
- Joseph Joseph15%
- Besilord10%
- madesmart8%
- Simple Houseware6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top cutlery organiser search terms
- cutlery organiser790/yr
- kitchen drawer organizer1K/yr
- cutlery tray889/yr
- cutlery organizer1K/yr
- utensil organiser40/yr
Top cutlery organiser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Homecor Silverware Organizer - Expandable Large Kitchen Drawer Organizer Utensil Organizer with 2 Removable Knife Blocks 22x 19Cutlery Tray Drawer Dividers for Kitchen Flatware(6-9 Slots) (Black)
HOMECOR$33.254.6★1,028 rev
Joseph Joseph DrawerStore Expandable Cutlery Tray Dark Grey
Joseph Joseph$34.564.7★3,869 rev
Premium Expandable Kitchen Drawer Organizer - 100% Bamboo Organizer Tray - Great for Silverware Large Utensils Flatware Cutlery - 8 Compartments with Knife Block - Perfectly Fits Your Drawers
KOMFORA$26.734.7★1,287 rev
Premium 100% Bamboo Drawer Organizer - Expandable Kitchen Drawer Organizer for Large Utensils & Cutlery Tray - Perfect Silverware Organizer - Flatware Organizer For Drawer with Removable Knife Block
KOMFORA$33.594.7★1,287 rev
Besilord Silverware Organizer Kitchen Drawer Organizer Utensil Organizer Bamboo Silverware Holder Cutlery Organizer in Drawer Flatware Organizer Tray(5 slots Natural
Besilord$24.454.7★2,410 rev
Newest
by launch date
FUROKASO Expandable Kitchen Drawer Organiser Adjustable Utensil Tray with Knife Block Flatware Storage Divider
FUROKASO$19.010 rev
Homecor Silverware Organizer - Expandable Large Kitchen Drawer Organizer Utensil Organizer with 2 Removable Knife Blocks 22x 19Cutlery Tray Drawer Dividers for Kitchen Flatware(6-9 Slots) (Black)
HOMECOR$33.251,028 rev
Aujen Silverware Organizer - Expandable Kitchen Drawer Organizer Adjustable Utensil Organizer Cutlery Tray for Forks Knives Multipurpose Kitchen Organizers and Storage Solution Black Medium
Aujen$36.164,343 rev
Simple Houseware Expandable Kitchen Drawer Flatware Organizer
Simple Houseware$32.196,003 rev
Premium Expandable Kitchen Drawer Organizer - 100% Bamboo Organizer Tray - Great for Silverware Large Utensils Flatware Cutlery - 8 Compartments with Knife Block - Perfectly Fits Your Drawers
KOMFORA$26.731,287 rev
Trending
90-day click momentumPremium Expandable Kitchen Drawer Organizer - 100% Bamboo Organizer Tray - Great for Silverware Large Utensils Flatware Cutlery - 8 Compartments with Knife Block - Perfectly Fits Your Drawers
KOMFORA$26.734.7★
Homecor Silverware Organizer - Expandable Large Kitchen Drawer Organizer Utensil Organizer with 2 Removable Knife Blocks 22x 19Cutlery Tray Drawer Dividers for Kitchen Flatware(6-9 Slots) (Black)
HOMECOR$33.254.6★
OXO Good Grips Drawer Large Expandable Kitchen Tool Organizer White
OXO$35.644.6★
Premium 100% Bamboo Drawer Organizer - Expandable Kitchen Drawer Organizer for Large Utensils & Cutlery Tray - Perfect Silverware Organizer - Flatware Organizer For Drawer with Removable Knife Block
KOMFORA$33.594.7★
Aujen Silverware Organizer - Expandable Kitchen Drawer Organizer Adjustable Utensil Organizer Cutlery Tray for Forks Knives Multipurpose Kitchen Organizers and Storage Solution Black Medium
Aujen$36.164.6★
What buyers say about cutlery organiser
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is cutlery organiser profitable to sell on Amazon Singapore?
- The niche generates $2K/yr across 10 tracked products. 90-day search growth is -18.9%. Flapen's verdict: Skip it (34/100).
- How competitive is the cutlery organiser niche?
- 9 brands and 25 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 75% of demand.
- When does demand for cutlery organiser peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the cutlery organiser niche?
- Listings span $19.01–$36.16; the average listing price is $30.17 (sweet spot $15–$100). The average incumbent carries 4,323 reviews — the moat a new listing must climb.